Candice Setareh – Founder of

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Candice Setareh - Founder of

The challenges that come with starting a business are endless, but the second you decide to do it, keep the momentum going so you don’t have the time to talk yourself out of it.

The moment when the name “my future job” revealed itself to founder, Candice Setareh is a moment she will never forget. There was a stroke of inspiration so deep, that she immediately knew she should trust her gut and pursue this idea. After graduating from college she applied to graduate school and spent time gaining career experience in the industry she thought she would pursue a graduate degree in. While waiting to hear back from graduate schools, Candice’s true passion slowly began to reveal itself. She began to reassess her career goals, and she started to utilize a number of online job platforms to help her during that process, yet she was constantly frustrated by the lack of personal and professional career support that was available in one space. She learned that many of her friends and piers shared in her frustration, and with much delight she began providing career support to her friends and piers. Candice realized what she loves to do, and that was the beginning of her path of creating is a platform focused on providing Generation- Y- everyone from students, to employed professionals, to those seeking new opportunities with the necessary resources and career support to achieve both personal and professional success.

What are you working on right now?

As a start-up, it requires A LOT of my time. I’m currently working on familiarizing users with the platform, and utilizing the feedback we are getting to improve it. It’s a lot of trial and error, but that’s one of my favorite parts.

Where did the idea for come from?

After graduating from college, I was working full time, and was planning on applying to graduate school. After applying, I realized that I may have applied for all the wrong reasons, and I wanted to pursue a career that I was more passionate about. However, I had held the position for almost 4 years, and I was so afraid to quit. So, I started brainstorming about what I wanted do for the rest of my life. I started to utilize a number of different online job platforms at once to help me during this process, yet I was constantly frustrated by the lack of personal and professional career support that was available in one space. I quickly learned that my friends and piers shared in my frustration. So, with much delight, I was constantly thinking of ways of improving the platforms, and providing career support to my friends and piers. That was the beginning of my path of creating

What does your typical day look like?

Running your own business means every day is different, but that’s what I love about it! While, I’m currently able to mostly focus on, it wasn’t always this way. Like most other young entrepreneurs, I also held a proper job during most of the development process. So, very early on I learned how important it is to manage my time efficiently. I was working during the day, and answering emails and phone calls in the evening.

Currently, my day consists of so many different jobs. I’m editing, brainstorming new ideas, utilizing social media, creating connections, etc. However, typically I spend the mornings answering emails, working on posts, brainstorming new ideas, and corresponding with people on our team. I also think staying in touch with what other successful companies are doing is so important, so I make sure to be engaged with social media outlets throughout the day. Being a part of a start-up is exciting, and I’ve learned so much. However, it’s not easy!

How do you bring ideas to life?

I’m a visual person, so I often like to write my ideas out on paper. I always keep pen and paper close by, because I never know when I’ll be inspired. I also don’t usually talk about my ideas with other people until I’m sure about it myself. I don’t want someone else’s lack of enthusiasm about my idea be the reason I don’t see a great idea to fruition.

What’s one trend that really excites you?

The internet continues to amaze me. I think social media and it’s reach is so intriguing, and important to help maintain any brand. I was late to join Twitter, but I love how it’s encouraged so many companies, leaders, and entrepreneurs to be so transparent.

If you were to start again, what would you do differently?

I often think about the time between the inception of my idea to executing it. More specifically, I realized that the more involved I got into learning things that I thought I couldn’t do, the more smoothly the project went on, and the more confident I felt about the outcome. Also, I had no proper prior work experience with a start-up, writing of this kind, graphic design, etc., yet I have learned to wear all these hats from time to time. I learned not to let what I thought I couldn’t do, affect what I can do.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Surround yourself with people who do things better than you do. Continue to challenge yourself. Also, focus on your gifts, there will always be people to complement and compensate for your weaknesses.

What is one problem you encountered as an entrepreneur, and how did you overcome it?

There are so many hard parts about working for yourself. I often feel like my mind doesn’t turn off from work. For anyone who has started a business that runs online, and isn’t a web developer or designer can probably relate to the frustration that comes with putting so much trust into a team to understand and execute your vision. Also, funding a small business is difficult and I constantly remind myself that “word of mouth” is the most effective form of advertising. I’ve learned to become so much more creative during this process. Lastly, there have been times when I didn’t know how to do something, and I had no one else to turn to but myself. Luckily, there’s Google!

What is one business idea that you’re willing to give away to our readers?

It’s more so a tip. With the internet, it’s made connecting with professionals and others that I admire so much easier. Be willing to reach out to the people that you admire in the fields that you are interested in working in. You never know who may be available to offer you some guidance.

What are your three favorite online tools or resources and what do you love about them?

Gmail, Twitter, and Notable. They all offer a simple, yet affective interface.

Three people we should follow on Twitter and why?

@mashable: Helps me feel connected.
@netaporter: If I were to start another company, it definitely would be fashion based.
@EntMagazine: I love reading the back stories on different successful entrepreneurs.
@DeepackChopra: Always inspiring words.
@rihanna: Her tweets always make me laugh.

When was the last time you laughed out loud? What caused it?

I’m always laughing! I think it’s the best source of positive energy.

Who is your hero?

My family and friends. I’m lucky to have a strong support system. They have always backed me up.

What is the most important thing you have learned about building your brand and your business?

The most important thing you can do is to stay true to yourself and your brand. It’s so easy to compare yourself to your competitors, and change your brand in order to gain more prestige, money, etc. However, the most important thing you can do is to stay authentic, and follow your intuition. It’s incredibly empowering, and good things always come from that.

What is the best career advice you’ve received?

The challenges that come with starting a business are endless, but the second you decide to do it, keep the momentum going so you don’t have the time to talk yourself out of it. If you think too hard about anything that is considered a risk, you’ll talk yourself out of it, and possibly miss out on something amazing. Don’t negotiate with yourself!

What advice would you give your 21 year-old-self?

To stop being so hard on myself. Everything will work out. During my early twenties, all my friends were entering grad school or were starting their careers, and I felt a lot of pressure to know exactly what I wanted to do for the rest of my life. I slowly realized that I needed more experience, and slowly I figured out what I really wanted to do.

Connect: on Facebook: on LinkedIn: on Twitter: @myfuturejobnet
Candice Setareh on Twitter: @candicesetareh


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