Currently, Deepak Gupta is serving as the VP of Marketing for Help My Resume, a Florida-based non-profit and is the Founder of Marketing By Deepak Consulting Group. Through his expertise in implementing social media strategies, Deepak raised brand awareness and user engagement for Help My Resume in addition to growing the main site traffic by 276.3% and its consumer base by 37.2%. Going a step further, Deepak launched a mobile web site supporting commonly used mobile devices reaching an additional 51 million users.
Prior to jumping into the online lead generation world, Deepak worked in database marketing and analytics where he developed marketing initiatives for brands like the Auto Club, State Farm, UPS, Hooked On Phonics, Comcast, AT&T, World Wrestling Entertainment, ESPN, Nickelodeon and other related brands.
Deepak resides in California and travels frequently for lead generation marketing speaking engagements. He was recently a featured speaker at Product Camp So Cal at the University of California, Irvine and has been interviewed by Startup Guru, Dr. Giang Biscan on AsAble.com. Deepak has been featured in AOL, Fox Business News, Yahoo Finance, Forbes, Bloomberg, CNBC and USA Today.
Deepak is extremely personable and his love for networking and assisting like-minded professionals is contagious. You can catch him every week on his blog: www.MarketingByDeepak.com or on Twitter.com/dgupta5150.
What are you working on right now?
I am currently working on teaching clients how to monetize their online strategy and develop high quality leads without confusing them technically.
What are three trends that excited you?
Many things excite me; however, if I have to limit it to three trends, I would say:
- Mobile Marketing and Apps
- Cloud Computing / SaaS
How do you bring ideas to life?
I bring ideas to life by writing blog posts, whitepapers and even encourage others with differing opinions to provide their viewpoint.
What inspires you?
I am inspired by making that next technological leap or process improvement and being the first to do so.
What is one mistake that you made and what did you learn from it?
A major mistake I have made is assuming that others are excited by technology the way I am. As a marketer, one has to think how to guide the herd and
making assumptions about the sophistication level of your audience can create alienation. Being simple is sometimes smarter.
What is one business idea that you’re willing to give away?
One business idea I am willing to give away is always to brand yourself and be remembered for being different. It’s all about standing out of the crowd.
What is one book and one tool that helps you bring ideas to life?
The book – Inbound Marketing: Get Found Using Google, Social Media, and Blogs written by Brian Halligan, Dharmesh Shah and David Meerman Scott. HubSpot is an online marketing tool that helps me bring ideas to life.
Who would like to see interviewed on IdeaMensch?
I would like to see a politician being interviewed. They talk a big game, but are clueless on what kinds of trends exist in the marketplace and jump on the bandwagon far too late or being pulled in a different direction by lobbyists.
Why do clients always ask what is your online experience?
My answer: Did you Google me like I suggested prior to our meeting?