Today I am going to give you a detailed run-through of how to get 1000+ retweets – based on a post we published last week that actually has gotten 1,277 so far.
If you are a regular reader of IdeaMensch, you probably know that most of our interviews don’t exactly go bonkers on Twitter. One of the reasons for this is that I am not willing to conduct them in a way that leads to tweetalicious headlines like, “How Joe Schmoe Went From Zero to $7 Million Dollars Working in His Grandpa’s Speedo.”
There is nothing wrong with these kind of headlines (this post’s headline barely beat “How To Get 1000+ Retweets in Your Grandpa’s Speedo” in A/B testing), but I like the value that we get out of our current interview format and I think it creates a nice piece of everlasting content for our interviewees. It’s sort of like being Time Magazine’s Person of the Year, except you’re more like the person of that specific morning or afternoon, and to a much smaller audience.
One of my goals this year is to post a weekly piece of high-quality, long-form content that hopefully will be as relevant a year from now as it is today. Last week I published that first weekly post, and since sometimes people give me crap about IdeaMensch interviews not getting enough Twitter love, I made it my goal to experiment and try to get a bunch of people tweeting about the post. Considering no IM interview has been retweeted more than 100 times, I thought 300 retweets would be an awesome number to try and get. So add this Twitter goal to my list of usual priorities, which are to produce high-quality content that makes our interviewees look good (or smart, which some people prefer), gets read and is useful to a lot of people.
As I am pressing publish on this post, we have gotten 1,277 retweets–way beyond my expectations. The post has also been liked 735 times on Facebook, got +1′d 40 times and was stumbled 11,000 times. I don’t read Mashable, so I can’t tell you if this is good or not. And just to complete the picture, the post was read by about 21,205 people of which 105 made the extraordinarily smart decision to subscribe to our email newsletter and make themselves 44 Free Business Ideas smarter.
Anyway, since I am not one for secrets and IdeaMensch is all about helping others bring their ideas to life, here is exactly what I did.
1. Write a Catchy Post Title and Super Quality Content
The post was titled 33 Entrepreneurs Who Make This World A Better Place. In regard to content, I really liked the idea of producing something that would make our interviewees look good (or smart). So I sat down with my girlfriend and got into at least 3 lively discussions about who among our 600+ interviewees should make the list. FYI, I only wanted to feature people who’ve been interviewed on IdeaMensch. Not because I am shortsighted and small-minded, but rather because I am biased and loyal to the people who’ve taken the time to share their wisdom (or good looks) with our community.
As a sidenote, making 33 other people look good had the added benefit of getting approximately 33 other folks to be as enthusiastic as me about sharing this post.
Choosing the headline was pretty easy because it precisely described the content of the post. In my opinion, it was a headline that was likely to incentivize sharing, but I thought it was much more important to accurately describe the content of the post. With the exception of the headline hack, “How to do Anything in a Speedo,” I really am not a big fan of catchy headlines that don’t accurately describe the content of the post.
Conincidentally, the post was about 3,300 words long and probably took a good 10 hours of work; some of which probably could have been outsourced.
- Give people a reason to share your work. This could be incentivizing everyone to pay with a tweet or in my case, incentivizing fewer folks who have a vested interest in the post.
- Choose a headline that isn’t too long (mine was 53 characters; I’d say 60 is the maximum so it can also be used as your Meta Title), accurately reflects the content of your post and sounds like something you might read on Mashable.
- Create a really high-quality piece of content. Great headlines only matter if they lead readers to great content.
2. Get Your StumbleUpon
Rumor has it that Stumbleupon is a great way to spend a few advertising dollars as long as you’re driving people to great content. You pay Stumbleupon a few dollars, they do some suggested stumbling of your page and if it’s great content, you’ll get a bunch of free organic stumbles out of it. I spent $50 total on Stumbleupon ads over 5 days, which amounts to something like $10 per day. I left all the targeting to automatic, as I: a) was too lazy to mess with the settings and b) didn’t know what I was doing anyway.
As of right now, I paid for 543 stumbles and got an additional 10,557 stumbles for free. My campaign stopped running on Saturday and I am still getting about 1,000 organic stumbles per day.
By the way, and I was surprised by this – Stumbleupon is also driving quality traffic as folks are staying about the same length as the site’s average and are taking a similar amount of actions.
- Stumbleupon can be a great source of viral advertising traffic if your content is actually something that people want to pass along.
- Its automatic targeting seems to be working really well, even though I have no idea how well it could have performed if I knew what I was doing.
3. Use Fiverr For Social Proof
When I played competitive soccer in Europe (I was about 12, just wanted to say that I played competitive soccer in Europe), by far my biggest skill was not actually a skill. It was that I did whatever it took to win. Today, that translates into the fact that when I set myself the goal of getting 300 tweets, I am going to do whatever it takes to get 300 tweets. And in this case, that meant paying someone on Fiverr $5 to tweet the post out to his 10,000 robot friends and get at least 50 retweets. It’s probably illegal. I saw pretty quickly that the post was going to get far more than 300 tweets, but I still spent the $5 just to see what would happen. It worked. I got 50 retweets, but I am pretty sure that nobody clicked on those. Would I do it again? Probably not.
- Buying tweets on Fiverr works. It will do little or nothing to drive quality readers to your site and you probably won’t have meaningful Twitter relationships with the robots who spread the word for you. But you’ll, well, look bigger. It’s sort of like wearing a padded bra or padding your Speedo (everything ties in with the headline, folks) at the local pool.
4. Use Email To Ask For Help
To promote this story, I sent out 4 different emails:
- First, I sent an email out to everyone who was mentioned in the story the day before it ran. I gave them a heads up, told them about their recognition, thanked them for the work they do and let them know how excited I’d be if they would help me spread the word. I think everybody wrote back.
- Second, I emailed everyone mentioned in the story once it went live and asked that if they wanted any changes, to let me know. I thanked them again for how awesome they are and might have mentioned how much I would appreciate it if they told the whole world about the post.
- Third, I sent an email to the IdeaMensch community. I am not going to disclose the size of that list (see padded Speedo comment above), but it’s in the thousands. The email had the highest click through rate of any email ever sent to the community. That surprised me.
- Fourth, I emailed a few good friends who I knew would help promote the post a bit. Some of them have big audiences themselves, but some don’t. What mattered to me is that they’d care about this and support what I do. That’s what good friends do and that’s what you need to do for good friends.
- If you want people to do something that involves some sort of online action, email is the best way to go. Never spam and always be respectful.
- I use a wonderful piece of software called TextExpander which helps me write a bunch of pretty similar emails to a bunch of different people. I use MailChimp for our email newsletter.
5. Do All The Usual Stuff
Also, I have social sharing buttons (I use Sharebar), which actually got used for once.
I am probably missing some really good promotional ideas, huh? What would you have done?
Oh, and can you please help me spread the word about this? :)