Jill Salzman – The Momtrepreneur Maven

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Jill Salzman is The Momtrepreneur Maven. From her position as CFO (Chief
 Five-Year Old) at her first lemonade stand, Jill has come a long way. In
 high school, Jill created a music fanzine culling advertisers and
 distributing it throughout her hometown, just so she could land on the guest
lists to her favorite concerts.

A graduate of Brown University and law
 school after that, she started Paperwork Media LLC, a music media firm. She
 went on to co-create The Bumble Brand, LLC, which currently sells Bumble
Bells, audible ankle wear for the newest of human beings. Media response has
 been fantastic, sales are strong, and yes, her daughter still wears
 them.

Upon starting The Momtrepreneur Maven, the response from moms
continues to be as overwhelming as ever. Jill consults with momtrepreneurs 
and speaks to corporations, universities and other organizations about
 social media and why everyone should be paying more attention to their 
mothers. She’s also in the planning stages of a first-of-its-kind national 
conference to bring momtrepreneurs together in one place, once a year. Jill
 Salzman was recently profiled in A Cup of Cappucino for The Entrepreneur’s  Spirit
Volume II, now available at Amazon.com.

What are you working on right now?

I am currently coordinating a
first-of-its-kind national two-day conference for momtrepreneurs that will
be held in Chicago next year.
The Momtrepreneur Exchange is a two-day national conference for mom
business owners to exchange, connect and learn from one another. Incredible
women from all over the country will be able to swap start-up stories,
interact with brand marketers and social media experts, get sneak peeks of
new products on the market, meet angel investors, and exchange contacts
 through the ever-growing network of mom-owned businesses.

3 Trends that excite you?

The first and most obvious trend that excites me 
is the attention being paid by companies large and small to momtrepreneurs,
and working women in general. Finally, the perception of women’s purchasing 
power is transitioning from the lady who lunches to the working woman. And
 that is being realized not only in real numbers but in the social networking 
habits of these women which is loud and clear on Facebook, Twitter and 
other, similar sites.

The current trend we’re seeing in books like “The 4 Hour Workweek” and
”Rework” that frown upon the 80-hour work weeks very much excites me. It’s 
good to know that people are starting to publicly recognize that as much can 
get accomplished in a 20-hour workweek as it can in an 80-hour workweek, and
 that the latter is actually mind-numbing and not very effective. It
 recognizes that people work differently from one another, at different paces
and at different times, and the trend will hopefully grow in such a way that 
a lot of the country can relax a little–and still get the same amount of
 work done.

And finally, the third trend I love is the growing awareness of Seth Godin and gurus of his like.

How do you bring ideas to life?

I don’t wait. I dive right in. Even if 
it’s a vague thought or a whim, I don’t waste time mapping or planning or 
thinking it out. Why? It’s so easy to get near-instantaneous reactions 
from people that the feedback helps me develop the idea (or chuck it if it’s
 a bad one). I’ve pitched service-oriented ideas on Twitter. I’ve put a 
product on the market to customers. I organize and grow ideas by working on 
them–even if it’s not as formally organized as some would like it. Three
 companies later, I can describe each one in retrospect as having had a very
 organized path to its success. But I would be lying.

What is one mistake that you’ve made that our readers can learn from?

The 
one mistake I wish I could stop making that I repeat over and over again. I 
constantly make the mistake of listening to others about how much I should
 be working versus spending time with my kids. Everyone has an opinion.
 Even I have several opinions. And it’s everywhere–in books, on TV, at 
neighborhood birthday parties and on the web. When I ignore it all and go
 about my day working here, taking care of the kids there, everyone is fine.
 It’s when I let the guilt rule my entire 24 hours that I am not very 
productive. I hope I can stop making that mistake at some point, or that it
 will magically disappear.

What is one idea that you’re willing to give away to our readers?

Host an 
event. But don’t just pick a time, place, and theme. Coordinate with local
 companies–stores, eateries, etc., anyone who could use the exposure. Throw 
in a local band or two for some live music (musicians need publicity too).
 Offer free stuff and make it offline so people are face-to-face. Create a
reason for everyone to go that would actually entice you to go, too. By 
combining all of these people and companies, you get the word out faster and
 better–and recognition in the end for having your lovely little tea party
be the best tea party anyone’s ever been to.

Favorite social networking site?

Any site, from a restaurant to a coffee shop to a cafe, where I can meet up with fellow momtrepreneurs — in person.

Next up on the vacation schedule?

Answer:  India.  Or China.  Or Iowa.  Whichever ends up being less time with whining children in a car.

Connect:

blog:  http://MomtrepreneurMaven.com

Momtrepreneur on Facebook

Momtrepreneur on Twitter

Jill Salzman on LinkedIn

email: jill@momtrepreneurmaven.com

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This interview was posted by Mario Schulzke.
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