Jordan Passman – Founder of

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Jordan Passman launched in May 2010. Born and raised in LA, music has always been a huge part of Jordan’ s life. In his early career, he worked in the entertainment industry throughout college (Creative Artists Agency, Warner Bros. Studios & Warner Bros. Records). After graduating from Pitzer College, Jordan joined the Film/TV Membership Department of ASCAP (American Society of Composers Authors and Publishers) in New York.

Jordan recognized a void in the industry for a platform connecting professional composers and quality media producers. He began developing the business model for in October of 2008.

Why scoreAscore? There are project owners who can pick up the phone and call one of the top film composer agencies to find what they need. On the opposite side of the spectrum, there are film producers scrounging through overwhelming royalty-free music libraries and the Internet to find great music. serves anybody in need of original music with an easy-to-use, safe and efficient music resource. scoreAscore allows the music to speak for itself. Each composer has been audited and approved by Jordan, in order to ensure the top quality professionalism that all great projects deserve.

What are you working on right now?!

Have 50 seconds? Here is an animation explaining how works:

Living online, scoreAscore offers 24/7 access to composers and their music. At no cost, project owners go to scoreAscore to tell us what music they need and the price that they want to pay for it. Our pool of hand selected composers (including Grammy & Emmy Award winners) then submit original scores, tailored to their description, for review, with no obligation. Project owners are also given the option to upload a video clip, and composers will score their videos to picture…all with nothing to lose!! Project owners can also browse and search through the scoreAscore music library to discover music for their projects.

In addition to the resources on the website, I’m a licensed talent agent and can personally match clients with the right composer, even if they are limited by a tight budget. Collectively, scoreAscore composers’ works have been featured on CBS, NBC, ABC, FOX, MTV, BET, A&E, VH1, ESPN, Cartoon Network, History Channel, PBS, Nickelodeon, Discovery Channel, National Geographic & more.

Our current clients include: Directors, Producers, Ad Agencies, Video Game Publishers, Trailer Houses, Music Supervisors & more!

What does your typical day look like?

I’m a huge fan of face time and prioritize meetings, and arranging meetings, over everything. A typical day consists of a few meetings, tons of phone calls, even more e-mails, overseeing current projects, social media updates and general research.

3 trends that excite you?

Times of adversity create opportunity. In the media world, it’s the wild west right now, particularly within the music business. Entrepreneurs are forced to think ‘outside of the box’ more than ever!

Facebook, Twitter and LinkedIn. We share valuable knowledge, information and insight faster than ever! The fact that you can’t remember if someone told you something in person, or if you just read it on one of your social networks is indicative of current trends. These two worlds, although once separate, are merging quickly.

Mobile! Phones are getting better, and applications, games, music and video are enhancing alongside them. Mobile will continue to grow, and dominate. This excites me!!

How do you bring ideas to life?

Stay in touch! Never annoy, but always stay persistent. That way, when potential clients are in need of your service, they won’t need to think of you — you will have already gotten to them first, with miraculous and fortuitous timing!

What inspires you?

To use scoreAscore to connect the next John Williams with the next Steven Spielberg.

What is one mistake you’ve made, and what did you learn from it?

I once went to a coffee and had no idea who I was meeting…now I always research who I’m meeting beforehand…man that was awkward!

What is one business idea that you’re willing to give away to our readers?

Well now that we’ve mentioned the topic of strangers for coffee…There should be a “meeting strangers for coffee” app! It would send over a picture and brief description of what the stranger looks like. Then, it will notify you when that person has arrived via GPS…just a thought.

What do you read every day, and why?

Craigslist and Mandy. People are still posting wanted ads for composers on there! They clearly don’t know about scoreAscore, but I’m educating them…

What is the one book that you recommend our community should read, and why?

All You Need to Know About the Music Business by Donald S. Passman. The music business is extremely complicated, but this book breaks it down for everybody to comprehend it. If you have any interest, this is a great read, and serves as a fantastic textbook to reference. Plus, it was written by mentor and father.

What is your favorite gadget, app or piece of software that helps you every day?

My Blackberry. I pride myself on my fast email response times, and having emails on the go is key. I’m always in touch and always working thanks to it. Why Blackberry? I still love the keyboard, even though it’s starting to feel ‘dated’. I seriously think I can out-type Mavis Beacon on this thing.

Who would you love to see interviewed on IdeaMensch?

Hans Zimmer. He is a brilliant composer and business man. He has done things, business wise, that no other composer has done before.

What’s the most random posting you’ve seen on the site so far?

We have had some great postings. From Films to Television Pilots, Trailers, Video Games, Commercials, etc. The weirdest posts tend to be the producers who can’t express what they want but try to anyway. “We are looking for something very electronic, like John Williams theme from “Indiana Jones”". Anybody who has listened to the Indiana Jones theme knows that this is the least electronic sounding score of all time. We try to encourage our project owners to be as descriptive as possible…these kinds of thoughts do not make sense or belong together. Although it leaves a lot up to for our composers imagination, the more precise the better.

The benefit of scoreAscore is being able to write whatever you want, and having composers write original music tailored to your description. Take advantage of this by writing a great description! (I do admit that this would sound like a killer combo….)

How flattered are you to be interviewed on IdeaMensch?

You have no idea…I am so humbled and ecstatic to be on here!! Thanks so much for reading! Please reach out anytime if you’re interested to learn more or say hello. I respond to every e-mail!

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This interview was posted by Mario Schulzke.
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