It’s not all about how you look, but rather about the health of your mind, body, and spirit.
Shawn McIntyre is the founder and CEO of Shawn McIntyre Fitness. He’s a professional fitness model and trainer who also offers training online. When Shawn started his career as a fitness model, he focused solely on his appearance while other aspects of his life suffered, including his business, relationships, and overall wellbeing. Shawn finally recognized his need for a total transformation from within. Since that change, Shawn has been helping and inspiring people to take action with clarity and power — not fear. He coaches clients to help them achieve success in fitness and life.
Where did the idea for Shawn McIntyre Fitness come from?
Shawn McIntyre Fitness is the result of turning my life around to balance my mental, emotional, and spiritual health — working out the difference between what actually works and what I believed should work. My main program, “The WorkOut of Your Life,” was created to give people a reality check so they can start doing what works from a place of intelligence and strategy as opposed to hope, chance, and luck.
What does your typical day look like, and how do you make it productive?
I wake up early, and I prepare all my meals for the week on Sunday night. I spend my days driving my girls to school, grocery shopping, helping with homework, taking my girls to soccer, working with personal training clients, training myself, training clients online, and making software sales with my partners. All of these responsibilities require me to be very organized and to not allow myself to let laundry and kids’ toys lying around affect me!
How do you bring ideas to life?
I take action to develop the vision with a prototype website or visual presentation. Then, I ask people what they think about the idea and how they would improve upon it.
What’s one trend that really excites you?
I’m excited about the trend of total wellbeing. It’s not all about how you look, but rather about the health of your mind, body, and spirit.
What is one habit of yours that makes you more productive as an entrepreneur?
I am an all-or-nothing person. If I decide to commit to something, I won’t quit until I see it through to the end. I also learn from people who are more capable than I am.
What was the worst job you’ve ever had, and what did you learn from it?
The worst job I’ve ever had was working in the oil patch on a service rig. It paid big money, but I saw people get killed on the job as a result of the long hours and inexperience — all because people were focused more on making money than caring for themselves or others. I learned that to chase the money instead of your passion doesn’t work.
If you were to start again, what would you do differently?
I would follow my inner voice sooner and not wait so long to fix my fitness!
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
Don’t let “no” stop you. Instead, let it motivate you to adapt and find solutions! Remember that people are busy, so how you approach them and get your message across is key. Being succinct and to the point is vital.
What is one strategy that has helped you grow your business?
The biggest strategy I have used is to develop relationships. The old saying is true: It’s not just what you know but who you know. And by who you know, I mean building relationships that provide value to you and all your connections.
What is one failure you had as an entrepreneur, and how did you overcome it?
My biggest failure was developing a software product for a large insurance company for over two years, and then having that company take the concept and idea to a large software company to reproduce it. My time, investment, and income dried up overnight. To overcome this, I had to reinvent my product and service to add more value.
What is one business idea that you’re willing to give away to our readers?
With so many businesspeople working longer hours and having more and more to do, developing a healthy “dashboard dining” company would provide an amazing service. The menu would consist of high-quality, fresh ingredients and a variety of high-protein, low-carb, sugar-free, vegan products that are prepared daily.
Tell us something about you that very few people know.
What people don’t know about me is that my pre-fitness life was not successful. I failed with money, relationships, and health. It wasn’t until everything fell apart and I had to move back in with my mom in my late 30s that I had my reality check. Since then, I made a complete turnaround and started my own businesses. I turned into a pro fitness model, magazine cover model, and a published author in two years. My life is night-and-day different.
What software and web services do you use? What do you love about them?
Facebook, Instagram, Pinterest, and Twitter allow me to share thoughts, pictures, dreams, and accomplishments. It’s also a customer base free for testing that helps me monitor what works from a marketing standpoint.
What is the one book that you recommend our community should read and why?
I think everyone should read “Speedwealth” by T. Harv Eker. Following a strategy is like following a recipe: It takes more than just having the right ingredients; it takes the right order and the right amount.
What people have influenced your thinking and might be of interest to others?
Richard Branson, Oprah Winfrey, Tony Robbins, Bill Gates, and T. Harv Eker have influenced me.