Dr. Aaron Rollins – Founder of Elite Body Sculpture

I always follow up with my patients several times over to see how they are doing and to talk about their personal experience. I’ve learned a great deal from those conversations and encourage other entrepreneurs to communicate with their clients as often as possible.

Dr. Aaron Rollins is the founder of Elite Body Sculpture, where the exclusive focus is on providing patients with access to exceptional Airsculpt® laser liposculpture procedures. Dr. Rollins and the practice he founded have been routinely recognized for the exceptional results achieved through these body sculpting procedures, which has led to an increased demand for media appearances featuring Dr. Rollins, including on Extra, Good Day LA, and Good Morning America, among countless others.

With an endless array of professional affiliations, honors, and awards, Dr. Rollins has achieved a great deal since earning his medical degree from the McGill University Faculty of Medicine. Although he is certainly proud to have earned the Compassionate Doctor Certification or the I.D.E.A. Bronze Medal for Medical Inventions, Dr. Rollins has consistently cited the paramount importance of simply ensuring his patients are able to achieve the outcome they are seeking with the least amount of recovery and downtime possible.

While Aaron Rollins has drawn a great deal of attention for his artful approach to body sculpting through laser liposuction at Elite Body Sculpture, his focus remains on ensuring a patient-centered experience with quality outcomes. Concentrating on his patient’s needs has earned him immense praise from thousands of patients, concurrently earning the praise of his industry peers.

Where did the idea for Elite Body Sculpture come from?

I saw that there was a clear need for a medical practice exclusively specializing in laser liposuction. The need of consumers to find minimally invasive and fast ways to define their bodies is what inspired Elite Body Sculpture.

What does your typical day look like and how do you make it productive?

My most productive days are those in which the majority of my time is spent sculpting my patients, whether that’s working on Brazilian butt lifts, natural breast augmentation, tummy tucks, chin liposuction or the 48 Hour Six Pack.

How do you bring ideas to life?

There has to be recognition of some critical need first, typically addressing an area that can be improved or made more efficient in some way. Once the need is recognized, the idea can then be brought to life with passion, dedication and hard work.

What’s one trend that really excites you?

I’ve noticed that more people are realizing the importance of a balanced approach to diet and exercise; it seems that the focus is more on creating a lifestyle that is healthier and more sustainable over the long term. This trend is exciting as I always encourage my patients, both before and after surgery, to take on this balance.

What is one habit of yours that makes you more productive as an entrepreneur?

I never dismiss an idea until I’ve had the opportunity to analyze its merits entirely. All this means is you have to consider all the options and weigh the opportunity cost. Of course, they’re unpredictable roadblocks, but it’s always best to focus on what you’re able to control.

What was the worst job you ever had and what did you learn from it?

I learned that some jobs are not worth sacrificing your time for, so it is important to pursue a career that brings you joy and meaning. Even the worse jobs are great opportunities to learn more about yourself, what you like and don’t like, and typically give you the courage to head in another direction.

If you were to start again, what would you do differently?

I would have planned more thoroughly for our nationwide expansion. We grew much faster than I ever expected when first starting out. However, I’m happy with our direction and appreciate the learnings along the way. Every step and misstep have led to our current successes, so I’m inclined to say there’s nothing I would have done differently.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

I always follow up with my patients several times over to see how they are doing and to talk about their personal experience. I’ve learned a great deal from those conversations and encourage other entrepreneurs to communicate with their clients as often as possible.

What is one strategy that has helped you grow your business? Please explain how.

I’ve always advocated for a highly personalized approach, and I believe that has been incredibly effective in stimulating our continued growth and expansion.Everyone’s unique and to get the best possible results, you treat people as such.

What is one failure you had as an entrepreneur, and how did you overcome it?

As I mentioned, I could have had better plans in place for expansion. It didn’t hurt the practice, but we could have helped more clients in different locations had I developed contingency plans accounting for rapid expansion.

What is one business idea that you’re willing to give away to our readers?

I think there is an untapped market for medical consulting that a shrewd entrepreneur could really take advantage of.

What is the best $100 you recently spent? What and why?

A former intern recently completed her medical degree, so I arranged for her and her family to have a celebratory dinner on me.

What software and web services do you use? What do you love about them?

Google and Apple are at the top of the list. These companies are extremely innovative but most importantly, they know their audience and how to best service their needs.

What is the one book that you recommend our community should read and why?

“Enchantment,” by Guy Kawasaki; it really puts things in the proper perspective.

What people have influenced your thinking and might be of interest to others?

In addition to Guy Kawasaki, Dr. Barry James Marshall has influenced me and inspired me to continue seeking to advance the field through innovation.