Anthony Allen Anderson – VP of Sales and Marketing at GSI Exchange

Smile and laugh. It is free and one of the best gifts you can give anyone.

With nearly two decades of senior-level career experience, Los Angeles-based Anthony Allen Anderson has applied his childhood coin collecting passion and financial savvy to becoming a high-level coin broker.

As VP of Sales and Marketing with Calabasas-based GSI Exchange, Anderson is charged with a vast array of senior-level responsibilities. The firm’s team encompasses a 50+ year record, with more than $1 billion in commodities and precious metals transactions around the world. They offer clientele a full range of customized precious metals portfolios and physical precious metals IRA’s (Individual Retirement Accounts). Anderson is a prodigious researcher of economic happenings and market movements, remaining up-to-date about foreign exchange, economics and precious metals—and how geopolitical events benefit GSI Exchange’s esteemed clientele.

Where did the idea for GSI Exchange come from?

GSI Exchange was founded to assist clients seeking to accumulate and/or protect their existing wealth from a devaluing dollar. Many Gold and Silver dealers operate in a “one size fits all” manner, while at GSI Exchange we offer customized investment solutions to assist each individual client. Whether a client is purchasing, trading or liquidating GSI Exchange is ready to maximize their gold and silver’s true potential.

What does your typical day look like and how do you make it productive?

My day starts by researching the global markets to prepare for any volatility in gold and silver spot pricing or availability issues in the US. I then proceed to check on client orders to make sure shipping and receiving are intact, respond to hundreds of emails from customers, vendors, depositories, and my confirmations team.

I use this information to the benefit of my esteemed clientele and to keep my board of directors ahead of any curves.

How do you bring ideas to life?

I speak to my well-established a board of directors when trying to execute new ideas. They have over 100 years of combined experience in precious metals and give great feedback.

What’s one trend that really excites you?

Watching limited strike coins quickly disappear from the market only to resurface at higher prices. It shows the gold and silver market is not as vast as the Commodities Exchange (COMEX) makes it out to be.

What is one habit of yours that makes you more productive as an entrepreneur?

Giving back. Not only to the community but to the clients, letting them know I care and that we are all in the same boat together.

What was the worst job you ever had and what did you learn from it?

I once worked for a gold and silver industry giant with intentions of learning a lot about coins, but the coin knowledge I sought wasn’t their primary focus. However, I learned a lot about marketing, time-management and how to work with multiple personalities which gave me the tools to advance my career.

If you were to start again, what would you do differently?

I would have played yesterday’s lotto numbers yesterday. Just kidding, I hate to sound cliché but I wouldn’t change a thing.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Smile and laugh. It is free and one of the best gifts you can give anyone.

What is one strategy that has helped you grow your business? Please explain how.

Keep an open door policy and an open mind. The only certainty in life is change and we need to respond to today tumultuous investment climates with agility and skill. The best way to stay cutting edge is to listen, research, verify and incorporated vetted ideas.

What is one failure you had as an entrepreneur, and how did you overcome it?

Capital requirements. I overcame this hurdle by partnering with a great, like-minded, well-financed client.

What is one business idea that you’re willing to give away to our readers?

Sell gold and silver. Get a business license and a reseller’s permit to bypass sales tax, open a 401k through your coin business, contribute to it, take your 401k contributions and buy more gold and silver. It’s a good way to make real money.

What is the best $100 you recently spent? What and why?

Buying an ancient Roman silver denarius coin graded by NGC. It circulated during the times of Antonius Pius. It is rich in history and it eerily reminds you that there are many similarities between the United States and the Roman Empire.

What software and web services do you use?

Netdania, which prices live gold and silver in all currencies, not just USD.

What is the one book that you recommend our community should read and why?

The Death of Money is an interesting take on economics. If you want an eye-opening explanation of why China has Ghost Cities and how they’re in cahoots with the US to keep the dollar bubble going as long as it’s mutually beneficial, then this is the book for you.

What people have influenced your thinking and might be of interest to others?

  • Edward Griffin 
  • Carl Icahn
  • Glenn Beck 
  • Jim Rickards


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