Candice Setareh

Be strategic. You must work on a plan, even if it’s not solid. Have something that you are working towards.


Candice Setareh is the founder of the The Tanab – a new online advancement platform providing women a daily dose of guidance and support. As a current MBA student, and with over a decade of experience in the startup and fashion pr space, she was eager to launch a resource to help women navigate the formative years of their career.

Where did the idea for The Tanab come from?

The idea came from conversations that I’ve had with friends, overheard discussions, and my personal interest in this space. THE TANAB intends to help users connect the dots during the formative years of their life. It is invaluable to feel inspired, find your purpose, and to pursue it relentlessly. It’s incredibly empowering, and will guide you in all aspects of your life Our hope is that THE TANAB inspires you to dream big, helps you reach your full potential and helps you achieve your professional dreams.

What does your typical day look like and how do you make it productive?

One of my favorite parts about being an entrepreneur is that everyday is a little different from the next. I usually wake up by 6:00am and get a work out in – I either take a pilates reformer class or I do a quick workout by Melissa Wood Health. By 8:00am I start answering emails, and I check in with various people on my team. Then, I start working on strategic partnerships, and anything else that may need my immediate attention. I stay productive by creating lists, and checking items off as I get them done.

How do you bring ideas to life?

I believe in creating a plan, and then breaking each step down even further into tangible tasks – in order to see it through. In addition, I’ve found it incredibly rewarding to get my ideas and thoughts down on paper. I’m known for always keeping a pen and notebook close by to jot down ideas. Most importantly,
I‘ve learned the importance of learning how to ask for help when bringing an idea to life, and hiring experts to perform tasks that I may not excel at.

What is one habit of yours that makes you more productive as an entrepreneur?

Creating lists, and crossing items off as I complete them.

What advice would you give your younger self?

Be your own best advocate.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Create lists. As an entrepreneur I have so many tasks that need attention, and ideas running through my mind, and staying organized is immensely important. Also, take short breaks throughout the day, to limit burn out. It can be incredibly overwhelming to sit by a computer all day, even if you love what you do.

What is one strategy that has helped you grow your business?

I’ve learned the importance of execution, and timing. Data is king in the online space, and the more you collect the better your chances at mitigating issues, and executing effectively.

What is one failure you had as an entrepreneur, and how did you overcome it?

I’ve had many failures as an entrepreneur. One of the most prominent failures was launching my first company over 10 years ago, and then folding it soon after. I quickly realized that I folded the company very prematurely, and although I was personally unhappy with the results – in reality the company was successful in the bigger picture. Essentially, my personal doubts and need for perfection contributed to my failure. I learned to overcome it by consistently reminding myself that perfection does not exist.

What is one business idea that you’re willing to give away to our readers?

Work on a concept that creates community. While social media is great, and there are a number of ways to connect with millions- it lacks a personal touch. Everyone is striving to create connections, and minimize barriers.

What is the best $100 you recently spent? What and why?

I purchased a printer. I had become so convenient to visit my local print shop to print any documents, that I didn’t realize how much money I was wasting. Although the printer seems like an eye soar in my office, the investment has been definitely worth it.

What is one piece of software or a web service that helps you be productive?

Canned Responses for Gmail. I tend to write a lot of emails that look similar to one another. By creating simple templates that I can adjust as necessary, have saved me so much time, and helped me stay organized.

What is the one book that you recommend our community should read and why?

I love books, and I’m an avid reader! Here are some of the books that I’m looking forward to reading.
Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow
Winning by Jack Welch

What is your favorite quote?

Speak The Truth, Even If Your Voice Shakes – Maya Angelou

Key Learnings:

  • Be relentless in your pursuits
  • Be strategic. You must work on a plan, even if it’s not solid. Have something that you are working towards.
  • The most important relationship you will have, is the one that you have with yourself.