I simply do my best to orient my day in a manner that enables me to be at my most productive.
While working in an industry in which success largely depends on the ability to maintain a constantly replenishing pipeline of clients, Christine Crane was somewhat surprised to find that real estate agents had simply accepted the fact that lead generation was a time-consuming and frustratingly inefficient task. Despite having succeeded in selling millions in real estate, Ms. Crane knew that a more expansive database of clients would lead to improved commissions while making it possible to provide a greater degree of customer service to clients. Ms. Crane’s real estate industry experience led her to found BoldLeads alongside her son, Danny.
As the co-founder of the BoldLeads real estate lead generation system, Ms. Crane has addressed an issue that has frustrated real estate agents throughout the entire industry. Drawing on her own experience in using software and systems claiming to deliver exceptional results for lead generation purposes, Ms. Crane worked diligently with her son, Danny, to come up with an automated system that freed agents to focus on current clients without having to worry about a pipeline of future clients drying up. Through Ms. Crane’s efforts, BoldLeads creates a self-sustaining source of leads that agents can convert into clients as either property buyers or sellers.
Where did the idea for BoldLeads come from?
My son and I recognized a massive inefficiency in real estate lead generation and worked hard to create a system to correct that inefficiency.
What does your typical day look like and how do you make it productive?
My responsibilities on any given day tend to be very different, I assist with hiring, benefits, partner and affiliate relationships, finance procedures and so on. I simply do my best to orient my day in a manner that enables me to be at my most productive.
How do you bring ideas to life?
My son and I have very complementary mindsets, so we often collaborate on each other’s initial ideas to ensure they ultimately become fully developed.
What’s one trend that really excites you?
Technological advances are continuing to enhance efficiency in all industries, which makes it possible to adopt a greater focus on each individual client.
What is one habit of yours that makes you more productive as an entrepreneur?
I’ll never accept that there is nothing that can be done to improve our operations. I’m always looking for some way to advance our practices, however, incremental those improvements may be.
What was the worst job you ever had and what did you learn from it?
One of my first jobs was in a bakery, but the owner frowned on creativity and experimentation with the bakery’s offerings. I felt like there was a missed opportunity to create something unique and enjoyable for the bakery’s patrons.
If you were to start again, what would you do differently?
I would have spent much more time screening and choosing my first hires. We were so excited to get started, we were pretty nonselective at first.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
I self-evaluate often, but I also try to seek insight from everyone involved with our business to see if there is anything else we can be doing better. We value our staff’s opinions and encourage everyone in the company to offer their suggestions to make our procedures better. An outside perspective is sometimes necessary to see where improvements can be made.
What is one strategy that has helped you grow your business?
Danny developed a nationwide marketing campaign that included demonstration videos, and that has been a big part of our recent growth.
What is one failure you had as an entrepreneur, and how did you overcome it?
Before we created BoldLeads, I tried a number of different lead generation systems that I thought could be helpful without performing a detailed analysis of how these systems functioned. Had I done that, I would have realized that massive changes were necessary to improve lead generation in real estate.
What is one business idea that you’re willing to give away to our readers?
Clients like talking and interacting with people. Our clients are in sales and are outgoing personalities. Knowing our clients, we strive to offer as much one on one human interaction as possible through live support, private coaching sessions, and daily drop-in classes. Know who your client is and build your business to meet their needs, not yours.
What is the best $100 you recently spent? What and why?
I signed up for Amazon Prime. Perfect for someone who doesn’t have time to go shopping. Everything I need shows up at my door: dog bowls, books, cables, printers, vitamins, you name it.
What software and web services do you use? What do you love about them?
Danny develops the overwhelming majority of the software we use, and the fact that he is able to do this has made it so much more efficient for us as a company. But, we also use Slack for interoffice communication, 8×8 for our VOIP phones, Zendesk for support tickets, Stripe for billing services. We only use the best software out there.
What is the one book that you recommend our community should read and why?
“Finding Your Way in a Wild New World,” by Martha Beck helped instill in me a greater sense of confidence and empowerment in pursuing my entrepreneurial ideas.
What people have influenced your thinking and might be of interest to others?
Chris Guillebeau wrote a book that has profoundly influenced the way I approach entrepreneurship, and I have been following his blog, The Art of Non-Conformity, for quite some time now.