Never stop learning your craft! Go to conferences, listen to other people’s experiences and hardships, network with people in your industry, and stay passionate.

 

George Konidis is a digital marketing professional specializing in SEO. He has worked on some of the largest online brands in the world with an overall contribution of over 15 billion monthly impressions. George works with clients to help scale their search efforts, develop content marketing ideas and contribute to overall growth strategies.

Where did the idea for your company come from?

The idea for my personal company came from the first two letters of my first name and first two letters of my last name plus the word marketing. GEKO Marketing Inc. I am also a shareholder and president of a large SEO agency based out of Toronto.

What does your typical day look like and how do you make it productive?

My day starts by going through all my clients’ analytics accounts and checking the organic growth. This helps set the tone for the day and allows me to have a full view of where everything stands. The rest of my time varies between meeting new clients, answering emails, sending out proposals and daily operational management of my team.

How do you bring ideas to life?

Most ideas start with identifying a problem. From there, I sit with my team to brainstorm potential ideas by reverse engineering the problem from the solution. We start mapping out a plan at this point and lay out the groundwork in order to understand the resources that are necessary to bring the idea to life. The final step is determining the financial risk and making a call on whether or not to move the idea forward or shelf it.

What’s one trend that excites you?

The most exciting trend I’m seeing is a major shift in video search. We are seeing a huge shift in video consumption and have transitioned a lot of our efforts into working with video producers on increasing their visibility on Youtube. Most SEO’s forget that Youtube is the second largest search engine and that many keywords that users traditionally search for on Google are losing search volume due to users looking for video content instead.

What is one habit of yours that makes you more productive as an entrepreneur?

Having worked in some very aggressive industries, I was constantly pushed to showcase exponential growth. This has made me never content with status quo and always looking for ways to grow my clients’ visibility.

What advice would you give your younger self?

In the industry today, it is extremely important to have a presence and a voice as a thought leader/influencer and my only regret is not having branded myself years ago.

Tell us something that’s true that almost nobody agrees with you on.

I do see a lot of businesses making the mistake of searching and hiring an in-house SEO person before exploring the idea of an outside expert consultant. A lot of work goes into searching, interviewing and onboarding of an employee that is not guaranteed to be a sure bet to move the needle for the organization. An expert can often come in and set the foundation more quickly.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Never stop learning your craft! Go to conferences, listen to other people’s experiences and hardships, network with people in your industry, and stay passionate.

What is one strategy that has helped you grow your business? Please explain how.

My main strategy is to only take on business where I see a growth potential. If I know that I can’t help a business grow, I am honest and state that and often they will respect the transparency and refer me to other clients. In my line of business it is important to be transparent and set expectations since, we as SEOs, live by our names and reputation.

What is one failure you had as an entrepreneur, and how did you overcome it?

I lost a major client early on in my career because I was very excited about all of the changes they could make without taking into account their internal resources. Although I had showcased significant wins, I was too enthusiastic and they became overwhelmed. The lesson I learned from this was to really understand the client and to set goals by creating smaller projects leading up to the bigger picture. This learning has allowed me to shape the way I onboard new clients and truly take the time to understand the organization before working with them.

What is one business idea that you’re willing to give away to our readers?

Similar to Trivago for hotels, consolidating the used goods industry (Craigslist, Letgo, Offerup,Varagesale, Ebay etc..) is something that is missing right now.

What is the best $100 you recently spent? What and why?

I purchased a fitness tracker recently in an effort to focus on my health. I realize, as an entrepreneur, that my time is limited. I am very data driven by nature and this device has allowed me to keep track of my progress in a much more efficient manner.

What is one piece of software or a web service that helps you be productive? How do you use it?

Slack allows me to be efficient and productive by creating channels for every client, project and internal business communication with my partners.

What is the one book that you recommend our community should read and why?

Inspiration comes from anywhere and anyone no matter the field. Tools of Titans by Tim Ferris is a book about the tactics, routines and habits of billionaires, icons and world class performers. This book motivates me to continue to strive for excellence through the stories and advice or some of the most successful people in the world.

What is your favorite quote?

“Continuous improvement is better than delayed perfection” – Mark Twain

Key learnings:

  • Identify a problem and work your way backwards from the solution.
  • Start thinking about video content and optimizing for Youtube.
  • Never stop learning your craft! Attend conferences, listen to other people’s experiences and hardships, network with people in your industry, and stay passionate.
  • Don’t take your health for granted and make sure not to lose yourself in your work.

Connect:

https://www.linkedin.com/in/georgekonidis/

https://georgekonidis.com/