Focus on one powerful idea and follow your unique target.

 

Gevorg Hambardzumyan is the co-founder of Front Signs, a sign-making company which gets a kick out of the first prominent places on daily market.

Gevorg and his two friends had been working in the event signage industry for a long period of time and consequently had plenty of skills and knowledge due to the nuances of the field.

Being full of enthusiasm, passion and courage they made up their minds to launch a new venture in a potentially competitive market. Therefore, in 2016, Gevorg Hambardzumyan and his two friends-co-founders, Tigran Khachatryan and Ararat Sargsyan, launched Front Signs which is specialized in creating a great variety of signage for business events, offering design consultations to 3D manufacturing. Based on the local market Front Signs is occupied with creating one-of-a-kind business signage starting from graphics, wall decals, human-sized signs, coroplast boards, signposts, light-up tubes, vinyls, etc. Front Signs gives people the possibility to come to them with any design the imagination could think of and make it happen in real life! Moreover, Front Signs provides the shipping service throughout LA and Canada.

Armed with present-day large format cutting machines and printers, Front Signs focuses on the highest quality and invests in obtaining the latest equipment ever.

But after all, Gevorg did not sit with arms folded. He created the eCommerce platform supporting signage ideas and design, called Square Signs. This platform helps people in composing and making a business sign by previously introducing business portfolio to the platform. They communicate our experts about their wish and fantasy on their vision of business signage. The variety of design templates at no cost will facilitate the difficult routine of selecting the right signage.

And all this is done for the sake of the customers’ satisfaction, their high estimation of the product and their confidence in the company.

Where did the idea for Front Signs come from?

The idea of designing a sign for business came about as a result of our rich prior experience in sign-making industry. Having our fingers on the pulse of current tendencies me and my two co-founders had a strong motivation to run a risk and found a new business. We wanted to dig deep in this sphere and had a level-up in product-making process. In my opinion, it was the right step we took!

What does your typical day look like and how do you make it productive?

As entrepreneurs, we are working around the clock in order to suggest our own trends and innovations to the public. We put certain goals, take responsibility for hardly-possible to-realize projects and always make our minds to keep up with deadlines. The phenomenal results in short terms put on us a huge obligation to keep up going ahead to create high-quality product.

How do you bring ideas to life?

The best way to keep in a form is the complete dedication and the endless love towards what you are doing. It’s of high priority to be flexible, as well, though. I remember a customer calling us at late hours and asking us for help as he was participating at the next-day trade show as a last-minute decision. So we were his great hope! And we did not let him down! Despite all our workers had already reached home and maybe were enjoying their evening tea, but the importance of that case made all of them-craftsmen, designers, and other workers gather together and make the impossible become possible. Our customer got his sign for the next-day event and starting from that day, our brand name has being promoted by him over and over again among his friends and colleagues.

What’s one trend that excites you?

The artificial intelligence is an overwhelming trend that is improving performance and productivity in technology, manufacturing, healthcare and other spheres. Statistics show that 85% of entrepreneurs think artificial intelligence will support business get and keep competitive advantage.

What is one habit of yours that makes you more productive as an entrepreneur?

Always reading books, concerning business takeaways on regards of current tendencies and innovations. So I am constantly in search of the book lists of distinguished business people in order to be well-informed of actual bias as well as not to give ground in my own business. Participating in new webinars or just listening to old ones can also be very beneficial for self-development. Just keeping updated in any means possible will definitely enrich your knowledge stock saving your time and efforts.

What advice would you give your younger self?

1. Concentrate on one powerful idea: A careful investigation of the sphere and overanalysis will grant you with the know-hows and will help you elaborate exceptional business perception. All that is required is to arm yourself with patience as it might take some time for the full implementation of your concepts. Your stimulus should be your product that is cared for and cherished. Be real to your enterprise vision.
2. Financial capacity: Establish an accurate financial approach for startup business and go on assessing your expenses in all phases of your business.

Tell us something that’s true that almost nobody agrees with you on.

Using the power of your signage as a focal point for your marketing strategy is the thing that many businesses take for granted, though they might not. Since, making a business sign is an authoritative part to draw people’s attention and bring more traffic to your business.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Creative people: In the actual reign of internet-driven world and high-technologies, the most important role are playing intelligent and well-educated humans, though. I keep recommending to start-up entrepreneurs to gather enthusiastic and smart people thirsty for knowledge and ready to put their huge potential in your business. Find responsible individuals and share the littlest details and terms of your business with them. Give them freedom in suggesting new bright ideas in the interest of your business. Good luck!

What is one strategy that has helped you grow your business?

Marketing: Concentrating on benefits that others can get high on by your product, advertising your intentions to help people save their time, money and energy. Convince your target group that what you offer will help them get what they want, that is the key to success.

What is one failure you had as an entrepreneur, and how did you overcome it?

Having little rejects at certain periods is inevitable. It might refer to little drop downs or falls that should motivate you find where you were mistaken instead of being frustrated. Take your next step with definition to overcome it and keep going on.

What is one business idea that you’re willing to give away to our readers?

Well 🙂 According to statistics, the number of podcast listeners has nearly tripled in the last decade and this number is growing along with the time goes on. People are getting more engaged with them. So start obtaining your everyday audience for your podcast on a specific topic, this will be your trump card to get sponsorship and to be promoted for your business idea.

What is the best $100 you recently spent? What and why?

The best $100 I spent recently was on organizing a training on business management within our company. Devoting means in gaining knowledge is the best investment ever one can imagine. This will influence on positive ROI (return on investment) of your business further.

What is one piece of software or a web service that helps you be productive?

I would like to talk about our Square Sings eCommerce platform that can be very useful for all the business parties. For example, Square Signs simplifies our task in regard to picking the most appropriate design for our business kiosk. We are doing it by means of our own product instead of turning to different graphic designers and illustrators. Our platform can be used in order to help all the companies engaged in sign-making activity, as well as people that are in search of business sign ideas. The service that we provide helps people get the fastest search results for event signage ideas and design and this is completely free of charge!

What is the one book that you recommend our community should read and why?

It’s quite tempting to speak about books in general. The leader of the book list that I could offer yet, is the New York Times bestseller ‘The Man Who Solved the Market: How Jim Simons Launched the Quant Revolution’ by Gregory Zuckerman. That is a captivating story about a prominent mathematician that mastered the marketplace.

What is your favorite quote?

“Don’t explain great ideas. They will sell and spread themselves. Simplicity is always sold better than any complicated bad idea.”

Key Learnings:

  • The constant devotion and affection to your product is the key factor of your success.
  • The lust for getting new information is the best way to keep up with current business trends.
  • Focus on one powerful idea and follow your unique target.
  • Never regret on what you have failed, learn from mistakes!
  • Simplicity is better than any complicated bad idea.