Jesse Crow

Only after I know what my friend’s needs are, can I move to meet them.

Jesse Crow is the owner of Rest Right Mattress, an online retailer that offers sleep products such as mattresses and adjustable beds.

After losing his parents at a young age, Jesse set out to prove to himself that his parents raised a good man. He graduated from UTA with a Bachelor in Accounting while being promoted in the aerospace industry. After deciding it was time to do something different, Jesse started the online retailer Rest Right Mattress. His talents at improving processes carried over from his aerospace career into his company. His passion for people is what makes it successful.
Jesse focuses on relationships at every level of business. He has good relationships with multiple sleep product manufacturers. He becomes friends with customers. Jesse even recently established the Rest Right Mattress Scholarship aimed at helping a student pay for college. Rest Right Mattress was developed with his fundamental moral values and ethics central to the company. He believes in the importance of hard work and supporting others on their way to success.
Jesse was born in Wichita, Kansas and currently resides in Dallas, Texas.

Where did the idea for Rest Right Mattress come from?

I was looking for a big change. I had a couple friends that were in the mattress industry and thought to myself, this is something new that I could do.

What does your typical day look like and how do you make it productive?

Each morning my day usually starts with me drafting a list of goals and things to do. This helps me to stay organized and focused. I then track packages and contact customers first thing. Customers are always my number one priority. The remaining part of my day is consumed by answering phone calls. In between calls I work on the Website to make it better.

How do you bring ideas to life?

Nothing happens without putting in the work. I roll up my sleeves and just get started.

What’s one trend that excites you?

In my industry, technology is very important. That seems to be something that isn’t going to change either. More and more innovative features are going into adjustable beds. This incorporated technology is resulting in a larger market. Plus so many people are moving to the online marketplace when shopping for sleep products and furniture. That makes it a great time to be in my shoes.

What is one habit of yours that makes you more productive as an entrepreneur?

My internal drive is what makes me productive as an entrepreneur. Unlike many people who are motivated by money, I’m motivated by the prospect of helping people. I want to bring value to people’s lives and help as many people as possible. It makes me feel good.

What advice would you give your younger self?

Avoid the noise and just focus on helping people. Life is about the people you touch, not the material “stuff.”

Tell us something that’s true that almost nobody agrees with you on.

Putting people before profits is always the right thing to do. When you do the right thing, the rest falls into place. Treat people right, and they will notice that and appreciate it.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

I recommend that every entrepreneur approach problems with persistence. I do this every single time and that has gone a long way in helping me to come up with solutions to problems. When facing a challenging situation, don’t give up. It is possible to take what seems to be a problem and turn it into an opportunity to learn, grow and become a better person.

What is one strategy that has helped you grow your business?

Listen to people and learn what their personal needs are. All of my customers are my friends and as such, I care that they get exactly what they need. Do they have health conditions that warrant specific features in their adjustable bed? Do they sleep on their side or back? Does my friend need help with delivery or set up? Does he/she want something simple and uncomplicated? Or, do they want the latest and greatest? Everyone is so different in what they need out of a mattress, adjustable bed, and even pillows! Listening is the most important thing I can do when someone calls me to talk about sleep products. Only after I know what my friend’s needs are, can I move to meet them.

What is one failure you had as an entrepreneur, and how did you overcome it?

When I started this business, it was for extra income so I didn’t have as much organization as I should have from the start. That was part of the issue. Once it became apparent that this would be my full time project, I put so much focus on growing my business that I missed small details. Cost of goods continuously change and it is vital to always be on top of what I am being charged. While I lost in the short-term, I learned from that mistake and implemented protocols that will prevent that from happening again.

What is one business idea that you’re willing to give away to our readers?

Learn different languages. There is a huge business for companies that act as a translator for companies who want to do business in other countries but don’t have the language capabilities.

What is the best $100 you recently spent? What and why?

Recently I saw a young kid who was actively trying to sell coupon books for his football team. It was apparent that he was less fortunate than some other kids. The thing that stood out for me was that this young man was really trying. He had his heart on making himself better which made him different from the others. I gave him $100. He reminded me of myself when I was younger. I admire that drive and ambition, especially at such a young age.

What is one piece of software or a web service that helps you be productive? How do you use it?

Quickbooks. It is absolutely necessary for a business owner.

What is the one book that you recommend our community should read and why?

Antifragile: Things That Gain From Disorder” written by Nassim Nicholas Taleb.
This book opened my eyes and helped me to live and think outside of the box. My takeaway was an understanding that the hardest problems are quite often the simplest to solve.

What is your favorite quote?

A business is simply an idea to make other people’s lives better.” Richard Branson

Key learnings:

• Just start with an idea. Nothing is developed without putting in the work.
• Build a team with the same values as you and your company.
• Always make a to-do list and do not leave until you get it done.
• Don’t be afraid to fail. This is a part of business. Learn to change and improve and avoid being prideful. When you do fail, just never give up.
• The hardest problems are the simplest ones to solve.


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