Old fashion values of hard work, relentless effort, and going the extra 10 miles is still the way that a person could attain a personal and professional fulfillment.
While attending Trinity College, Dr. Bronsky did Endocrinology research with Dr. John E. Simmons on various effects of steroid hormones on brain development. During his time at UAB, he participated in Endocrinology research studying the role of phosphoproteins in the bone mineralization process with Dr. W.T. Butler. Following his time at UAB, Dr. Bronsky attended Orthodontic Residency at the University of North Carolina at Chapel Hill where he earned the Certificate in Orthodontics and a Master of Science in Endocrinology.
Dr. Bronsky has been the principle orthodontist participating in the Dentofacial Deformities Program from 1990 to present day. He has also been on the staff of Mount Sinai Hospital of New York, Beth Israel Hospital of New York, St. Luke’s-Roosevelt Hospital, and Elmhurst Hospital. In 1999, he achieved the status of Diplomate of the American Board of Orthodontists culminating 9 years of study with patient care and presentation of the most difficult cases that he had accomplished/finished. The American Board of Orthodontics exam also consisted of an in-house exam of test cases that Dr. Bronsky had never seen before. He passed the boards on the first try. In 2006, Dr. Bronsky earned induction to the Edward H. Angle Society of Orthodontists, a group committed to clinical and research excellence in orthodontics. In 2012, he was inducted as a Fellow of the American College of Dentists (FACD) in San Francisco. The American College of Dentists is a society of ethical practitioners in dentistry that confer on propagating ethics and good practice in dentistry. Today Dr. Bronsky continues to be in private practice in New York City, at both Park Avenue on the Upper East Side and in TriBeCa, the Lower West Side of Manhattan. He also continues to give back to the community with the Dentofacial Deformities Program at New York/Presbyterian Hospital.
Where did the idea for Bronsky Orthodontics come from?
Following graduation and moving to New York, I started my own practice and decided to name the practice after myself so that after being around New York, I wanted people to associate my practice with my name.
What does your typical day look like and how do you make it productive?
I wake up at 4 AM and exercise as vigorously as possible. This allows me to go into the office refreshed, ready, and eager to get started with patient treatment. My typical day includes serving new and existing patients utilizing orthodontics to help them attain the best dental health possible. Detailed scheduling templates allow me to be efficient with time to ensure we are serving our patients to the greatest degree possible in a professionally sound environment.
How do you bring ideas to life?
After many years of practicing orthodontics and attempting to establish the best practice possible, I continue to learn from others at continuing education courses covering various aspects of orthodontics. The colleagues with whom I work every day also provide a solid source of clinical and management techniques that help improve the practice. We work very hard to implement a myriad of positive changes in the practice to make us better.
What’s one trend that excites you?
As I go along in practice, the evolution of appliances and the efficiency with which the newer versions of appliances work to help the patient experience and to optimize results is exciting to me. Another trend that excites me is the utilization of the digital world to enhance the patient experience as well as patient treatment outcomes.
What is one habit of yours that makes you more productive as an entrepreneur?
Number one habit is my exercise. Running, Elliptical Trainer, Pilates, and lifting weights keeps me in tune. I feel that working to keep my body in tune also helps me generate ideas and implementation strategies while giving me extra energy and enthusiasm to complete my vision and bring it fully to life.
What advice would you give your younger self?
Relax your brain to allow for ideas to flow rather than consuming myself with worry of what could happen. To formulate ideas, visualize what is it that you want to achieve and then to pursue it with all the effort that is possible.
Tell us something that’s true that almost nobody agrees with you on.
Old fashion values of hard work, relentless effort, and going the extra 10 miles is still the way that a person can attain personal and professional fulfillment. Also, there is no short cut to success, the only thing you can do is earn your keep every day. I feel that you start from scratch every day, there is no such thing as paying your dues. You have to earn your way!
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
Exercise, water consumption, and list making to maintain focus on your tasks at hand in order to make sure that you complete what you set out to complete.
What is one strategy that has helped you grow your business?
Surrounding myself with excellent professionals who work shoulder to shoulder with me every day to effortlessly pursue our goals and vision. Additionally, choosing the right consultants who have specific specialties on how to make different aspects of the practice better has helped us excel. No consultant knows every aspect of the business, but they each seem to have a specific niche such that putting them all together can help you mold the practice.
What is one failure you had as an entrepreneur, and how did you overcome it?
A failure I had as an entrepreneur happened right out of residency. I accepted two jobs in rapid succession working for people who had very large recognized practices assuming that I would be integrated into these practices as promised. I soon learned the error in this thinking and realized that in order to develop a practice in my image with my ethics I had to go out on my own. Putting my own name on the door and not depending on somebody else’s success to help propel me helped me to create my practice as it is today.
What is one business idea that you’re willing to give away to our readers?
Starting a business that focuses on developing practitioners at every level from beginning of practice, middle of practice, and end of practice regarding how to best present themselves to the public and to their patients including dress, speech, and clarity of their presentations to the patients and to other practitioners. A second business idea that I would propose would be to start a consultancy for doctors to advise them on how to navigate through difficult situations with unhappy patients.
What is the best $100 you recently spent? What and why?
The best $100 I recently spent was purchasing and giving a gift card to one of my top performing employees for her excellent work and devotion.
What is one piece of software or a web service that helps you be productive? How do you use it?
The first one is Remote Desktop Connection whereby I can login to the office from anywhere to see patient records and to make treatment plans from a remote site. Number two would be a dictation memo software whereby I can get my ideas down and send them off to my Correspondence Coordinator so that she can put them in writing. Number three is a software called Things, which is a To Do List manager that allows me to list what I need to do that day and any other day and to make sure I map projects properly while monitoring my own progress.
What is the one book that you recommend our community should read and why?
Would be “The Alchemist” because it is about a personal journey throughout life and the conclusion is that if you look inside of yourself, you don’t have to go to other places in order to find happiness. You can find happiness within yourself.
What is your favorite quote?
“Failure is the opportunity to begin again more intelligently”. ~Henry Ford
Key learnings:
- I have accumulated more experience than I had really given myself credit for.
● There is still so much to learn that is going to make the future quite interesting, challenging, and stimulating.
● I feel that I have ample experience to impart on others so that they can make their present and futures better than it would be otherwise.
● While I am not perfect, the pursuit of excellence is what keeps me going every day.
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Steve (Stefan) Junge hails from Germany and helps with the day-to-day publishing of interviews on IdeaMensch. While he and Mario don’t share a favorite soccer club, their enthusiasm to help entrepreneurs is a shared passion.