Your relationship with your team is just as important as your relationships with your clients. At the end of the day, working together in a positive work environment will get you far.


Shane Dubin has two decades of experience in the wealth management industry helping clients secure their financial futures. With a bachelor’s degree from York University, he holds a range of licenses and certifications including his CIM designation. Shane currently serves as the Senior Vice President, Investment Advisor, and Portfolio Manager at Canaccord Genuity in Toronto.

Where did the idea for your company come from?

I have worked in the Wealth Management business for half my life. I worked for some extremely smart people with the hopes of one day being able to be a principle of a team myself. That came true in 2012.

What does your typical day look like and how do you make it productive?

I can usually read overnight news in the morning and like to attend the gym. After that, I usually get caught up with what has occurred over night in the client’s accounts, have a brief team meeting and respond to emails or phone calls that I didn’t get to from the day before. After that, I try to be very proactive with the rest of the day instead of being reactive. Being proactive lets you get in front of what is expected of you and the clients really value that.

How do you bring ideas to life?

I work with very smart people and anytime I believe I have a good or great idea I tend to run it by my team and if they concur that the idea is a good one they will help me bring the idea to life.

What’s one trend that excites you?

Being a discretionary money manager and providing a full arsenal of wealth planning ideas to clients. When I started in the business it was very much a transactional business where brokers would get paid as they bought and sold securities and your value was 100% correlated on how you performed. Now I spend a lot less time picking stocks and a lot more time helping clients with financial planning, insurance, private banking, wills and estates, etc. I feel much more involved with my clients then I did 15 years ago

What is one habit of yours that makes you more productive as an entrepreneur?

Work for me isn’t work. I love what I do and I get excited to help my clients and grow my business every day.

What advice would you give your younger self?

Be patient. Ask a lot of questions and don’t be afraid to tell clients you do not know the answer, but you will do your best to ask the right person. Always put the client’s interests first and the money will inevitably follow.

Tell us something that’s true that almost nobody agrees with you on.

Your relationship with your team is just as important as your relationships with your clients. At the end of the day, working together in a positive work environment will get you far.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

You need to put yourself first in terms of health, fitness and time off with the family. You are no good to your clients if you are burnt out or sick all the time.

What is one strategy that has helped you grow your business?

I have never been one to proactively ask for referrals, but from my experience if you put forth the effort and are honest and transparent with your clients I have found that my business has grown exponentially from existing clients giving my team and I referrals and COI’s (Centers of Influence).

What is one failure you had as an entrepreneur, and how did you overcome it?

Everyone in life makes mistakes, we are all human. I have found its better to own your mistakes and learn from them as opposed to hiding or denying them.

What is one business idea that you’re willing to give away to our readers?

I’d love to see someone create a smart calendar that can not only manage your personal and professional life but assess when you need and can fit in time off based on your workload.

What is the best $100 you recently spent? What and why?

My eldest daughter recently turned 8 and in the evening, while brushing her teeth, she also lost a tooth. Lets just say the tooth fairy was extremely generous that evening as she doesnt have any small bills on her.

What is one piece of software or a web service that helps you be productive?

Most of the software I use and find useful are the services my firm provides me with for data, research and news. I use both Thomson One and Bloomberg as well as several others.

What is the one book that you recommend our community should read and why?

The Intelligent Investor by Benjamin Graham was first published in 1949 and many of its core principles on how to invest are still true today. It is a must read for anyone who wants to understand the basic principles of investing.

What is your favorite quote?

“You miss 100% of the shots you don’t take”

Key Learnings:

  • Finding a solid work/life balance is key to long term success
  • Surround yourself with smart, capable people and respect their input
  • Put yourself in the shoes of your clients and act accordingly. Making decisions based on their interests will leave you with satisfied customers and a thriving business.