Vincent Abrams - Founder of i-MAGAZINE

[quote style=”boxed”]I find there is always a way to get what you want; you just need the patience, will and desire to go out and get it.[/quote]

Vincent Abrams is a 31-year-old entrepreneur and founder of i-MAGAZINE, a political, business and lifestyle publication which reaches out to more then 60,000 business professionals (currently twice a year) based mainly in London, but also throughout the world.

Abrams studied Advertising and Promotions at Buckinghamshire University and before that an was awarded an NVQ (National Vocational Qualification) in Business Administration—all of which (including work experience) led to him starting his own company in 2008.

Abrams has more then two years’ experience working on and off for many different publications, such as Square Mile Magazine, I-D and the Mayfair Times, among others.

i-MAGAZINE is both printed and online. The online version can be seen at, where you can also purchase a hard copy made of the best quality paper and journalism. Each hard copy is a coffee table piece that can be enjoyed over time.

What are you working on right now?

Myself and the team are currently working towards re-launching in January 2013. We have had to so because the magazine (advertising-wise) has proven to be more popular then previously thought—so much so that we have had to employ the services of an advertising sales company to look after all of our advertising concerns.

Where did the idea for i-MAGAZINE come from?

Whilst working briefly for another publication, I realized that there was a hole in the magazine market for a high-quality, well-written publication, in the style of a journal, that instead of being a throwaway magazine would compliment any five-star hotel lobby. The readership are basically CEOs, COOs, CFOs, bankers, traders, managers, Members of Parliament, House of Lord peers, etc. The magazine combines politics and business for a learned readership that knows finance, business and politics—but all of this is complimented with lifestyle content.

What does your typical day look like?

Basically, I spend most of my time dealing with journalists and PR reps, as well as communicating with our printers, sales agency and editorial board. I receive tons of emails every day from people who would like coverage in the magazine or journalists or editors looking for work or intern experience. But mainly, it’s telephone and email stuff.

How do you bring ideas to life?

It’s quite a complicated process, but one that I have to be pretty good at. For example, when I wanted to interview Lakshmi Mittal (who is Britain’s richest man), I learned how to communicate with people in order to get what I wanted. I find there is always a way to get what you want; you just need the patience, will and desire to go out and get it.

What’s one trend that really excites you?

I think it would have to be entrepreneurship. Due to the recent financial malaise that we have and are experiencing, more and more people are wanting to become self-employed. No less that half of my personal friends are either self-employed or looking into becoming self-employed. I think it’s very exciting that people are starting to believe that they can make a huge difference in their own lives by producing something tangible for themselves.

What is the worst job you ever had, and what did you learn from it?

I think it was when I was 17. I was looking for a job near where I lived and managed to find something at a green grocers’, lifting boxes and offloading the lorries full of vegetables (e.g., sacks of heavy potatoes and other heavy things). I think I lasted about a month before I quit and managed to get a job at the GAP in the West End of London, which I did enjoy. Lesson learned from that is that sometimes you have to be willing to do something menial to open larger and more promising doors.

If you were to start again, what would you do differently? And what would you recommend others do?

We are relaunching in January 2013; therefore, I would have sought out an advertising sales firm to handle our advertising affairs the first time ’round. I would recommend that others plan, and plan thoroughly. I know people probably know this, but it is important that you know the sector you’re getting into and ideally have experience in it; otherwise you’re working from a dark place and will have to learn from your mistakes, which costs money!

If you could change one thing in the world, what would you do and how would you do it?

I would encourage all governments to open ‘’fund banks’’ specifically for small and medium businesses. If I were Prime Minister, this would be in my manifesto.

Tell us a secret.

Can’t think of any; I’m pretty much an open book.

What are your three favorite online tools, and what do you love about them?

1.  Facebook – I love the interactivity and ability to post news, events and info.

2.  Twitter – My Facebook and Twitter are linked, so whatever I post on Facebook is shared on Twitter. I love it for all the same reasons I love Facebook.

2.  Gmail – It’s the lifeblood of my business. I am able to use my business address, so it is very convenient.

What’s on your play list?

A lot of R&B, hip hop and classical music.

Who is your hero?

Barack Obama.

How did you manage to get such notable figures to sit on your editorial board?

I get asked this question a lot. I basically just asked. Another lesson that I would want to pass on to people reading this is, “If you don’t ask, you don’t get.” In life and business, mostly anything is possible. Some people might be reading this and thinking about setting up a business; I would just encourage you and say anything is possible.


Vincent Abrams on LinkedIn:
i-MAGAZINE on Twitter:
i-MAGAZINE on Facebook:
i-MAGAZINE‘s Website:
Vincent Abrams’ Email:  [email protected]