Mirela de Lacerda
Believe in yourself, worry less and live in the moment because everything will turn out fine. Mirela de Lacerda is a brand strategist, mentor and founder of Project M…
marketing
Marketing is part art, part science, and part educated guessing. The founders here know all three. They’ve built agencies, launched brands, and figured out how to get people to pay attention. Which, in a world drowning in content, is no small feat.
These interviews cover the full spectrum. SEO. Content marketing. Social media. Brand strategy. Paid acquisition. Influencer marketing back before everyone was an influencer. The landscape keeps changing, and the people featured here have been adapting in real time.
What makes these conversations different from another marketing blog is the source. These aren’t theorists. They’re people who’ve spent actual money on actual campaigns and lived to tell the tale. Some of the tales involve spectacular failure. Those are usually the most useful ones.
You’ll find insights on building marketing teams, measuring what matters, creative strategy, and the eternal tension between brand building and performance marketing. If you’re a marketer, you’ll find people who’ve solved problems you’re dealing with right now. If you’re a founder trying to figure out marketing, you’ll find people who can point you in a direction. Not the direction. A direction. That’s how marketing works.
Stéphane Guérin
Don’t be afraid to make money. If your solution brings value to someone, don’t sell it cheap. A mix of IT geek and businessman, Stéphane was inspired by his…
Basya Benshushan
Evaluate rejection and understand why you may have lost the deal. See what lessons you can learn from it. If you don’t fail from time to time, you won’t be…
Ken Collis
Practice the disciplines of persistence and perseverance…Never give up on a dream no matter how small. Ken Collis is one of today’s most successful entrepreneurs. With a long history…
Chloe Smith
Above all else, I think you should make self education a habit. Many people leave the educational establishments and think that they have finished with their learning, which is sad…
Grace Lanuza
Find a system that works for you in as much as a proactive state as possible. Test it, tweak it, implement it, gather data, and make it better next time,…
Leslie Licano
Integrating influencers into our pitching outreach, experiential marketing events and social media programs has elevated our programs across the board and has produced really exciting results for our clients. …
Kaivan Dave
Write down your goals each day and surround yourself with the people who are going to support you on achieving your dream. It’s very important to always remind yourself why…
Chris Wallace
I talk to a lot of small business owners, consultants, agencies, and technology companies to learn about what they are facing and to see how our services compare. I am…
Sean Dudayev
You don’t have to fail to succeed. It’s absolutely okay to always win, and that should be your aim, learn from other’s mistakes and minimize your own. Sean is…
Margaret Wolfson
Almost anything done well and fully is an all-consuming affair. The harder and more focused you work, the better the results. For more than a decade Margaret Wolfson has worked…
Ashley Mason
Start a virtual networking group! With so many people resorting to virtual communication rather than in-person, creating a community where business owners can connect with others virtually is huge. …