Five Questions with Lee Starusta

Who are you and what do you do?

My name is Lee Starusta. I am the founder of and a natural-born entrepreneur with big ideas and dreams.

How do you bring ideas to life?

I analyze constantly on how to improve anything around me. This is a great way to find hidden opportunities that are in plain sight. I jot them down and then talk about them with people around me, if they don’t get it that’s probably a good one.

What is the one book that you recommend our community should read and why?

Steve Jobs by Walter Isaacson. Educational, inspirational and insightful for any entrepreneur.

What is one piece of advice that you’d like to give?

Listen to your inner voice, trust yourself and do it!

What is one idea that you’re going to bring to life in 2012?

The next generation of ziipa will be launched! We developed a method that anticipates changes in user interest and recommends in real-time based on a unique ranking method. (Patent Pending)