Deimira Baidoo is a dynamic entrepreneur and visionary leader, making significant strides in the business landscape as the President of Melcom Homes, an eco-friendly home builder in Alberta, Canada. With a passionate drive for innovation and community empowerment, Deimira has garnered a reputation as a dedicated advocate for women’s advancement and entrepreneurial growth. As the founder of Melcom Homes, Deimira has exemplified the essence of entrepreneurship by turning his visionary concepts into tangible realities. Through Melcom Homes, Deimira has not only left an indelible mark on the real estate industry but has also extended his influence to uplift the broader community.
What is your typical day, and how do you make it productive?
A typical day for me starts early with a morning walk to clear my mind and gather my thoughts. This is followed by a quick session on the guitar or keyboard, which helps set a positive tone for the day. Professionally, my day is structured around key priorities—team meetings, strategic planning sessions, and site visits. To make it productive, I rely on a combination of time-blocking and prioritizing tasks that align with our company’s goals. I also ensure there’s time for creative brainstorming and problem-solving, which are critical for innovation.
How do you bring ideas to life?
Bringing ideas to life involves a process of thorough research, collaborative brainstorming, and practical implementation. I encourage open dialogue within my team to refine ideas and ensure we’re considering diverse perspectives. Once we have a solid plan, we set actionable steps and timelines. Regular check-ins and flexibility to adapt to new information or challenges are key to successfully executing our ideas.
What’s one trend that excites you?
The trend towards sustainable and eco-friendly construction excites me immensely. The integration of green technologies in home building not only helps the environment but also meets the increasing consumer demand for sustainable living. Innovations such as solar panels, energy-efficient appliances, and sustainable materials are transforming the real estate industry, and I’m thrilled to be at the forefront of this movement with Melcom Homes.
What is one habit that helps you be productive?
One habit that significantly boosts my productivity is setting clear, achievable goals for each day. By having a focused plan and breaking down larger tasks into manageable steps, I can maintain momentum and track progress efficiently. Additionally, regular reflection on what worked well and what could be improved helps me fine-tune my approach continuously.
What advice would you give your younger self?
I would tell my younger self to embrace failures as learning opportunities. Every setback is a chance to grow and refine your approach. Don’t be afraid to take risks and always stay true to your vision, even if the path isn’t always clear.
Tell us something you believe almost nobody agrees with you on?
I believe that true innovation in the real estate industry can only be achieved by integrating artistic creativity with technical expertise. While many see these as separate domains, I’ve found that the fusion of art and science leads to the most groundbreaking and sustainable developments.
What is the one thing you repeatedly do and recommend everyone else do?
I consistently allocate time for personal reflection and creative activities. Whether it’s playing music or going for a walk, these moments of mindfulness and creativity not only recharge me but also inspire fresh ideas and solutions. I highly recommend everyone carve out time for activities that rejuvenate their spirit.
When you feel overwhelmed or unfocused, what do you do?
When I feel overwhelmed, I take a step back and engage in a physical activity like walking or playing the guitar. This helps clear my mind and regain focus. I also find it helpful to prioritize my tasks, focusing on the most critical ones first and breaking them down into smaller, more manageable steps.
What is one strategy that has helped you grow your business or advance in your career?
Building and nurturing a strong network has been instrumental in my business growth. By surrounding myself with like-minded, driven individuals, I’ve gained valuable insights, support, and opportunities for collaboration. Networking within the Entrepreneur Nation has particularly been beneficial, providing a platform to share knowledge and grow collectively.
What is one failure in your career, how did you overcome it, and what lessons did you take away from it?
One significant failure was an early project where we underestimated the market demand for a particular type of housing. It led to financial losses and delayed timelines. However, I overcame it by conducting more thorough market research and involving more stakeholders in the planning process. The key lesson was the importance of understanding market needs and remaining flexible to pivot when necessary.
What is one business idea you’re willing to give away to our readers?
An idea I’m passionate about is the development of modular, eco-friendly tiny homes that can be easily transported and set up in various locations. These homes could address both the need for sustainable living solutions and the growing demand for affordable housing options.
What is one piece of software that helps you be productive? How do you use it?
Trello has been incredibly useful for managing projects and tasks. I use it to create detailed project boards where my team can collaborate, track progress, and stay aligned with our goals. It’s a versatile tool that helps keep everyone on the same page.
Do you have a favorite book or podcast you’ve gotten a ton of value from and why?
One of my favorite books is “The Lean Startup” by Eric Ries. It offers invaluable insights into building a business through innovative thinking, rapid prototyping, and validated learning. The principles in this book have helped me streamline processes and focus on what truly matters for growth.
What’s a movie or series you recently enjoyed and why?
I recently enjoyed the series “Abstract: The Art of Design” on Netflix. It delves into the creative processes of various designers across different fields. Watching how these creative minds think and solve problems has been incredibly inspiring and has reinforced the importance of design in everything we do.
Key learnings
1. Integration of Creativity and Technology: Deimira emphasizes the fusion of artistic creativity with technical expertise in the real estate industry, advocating for innovation through a holistic approach.
2. Sustainable Living: Deimira’s passion for sustainable and eco-friendly construction highlights the importance of integrating green technologies to meet consumer demand and positively impact the environment.
3. Networking and Collaboration: Building a strong network and fostering an ecosystem of mutual support have been crucial strategies for Deimira’s business growth and personal development.