Amy Wilson

Founder of Culture Shift Studio

Amy J. Wilson is the founder of Culture Shift Studio and the author of Empathy for Change. A former White House Presidential Innovation Fellow, she helps purpose-driven leaders build emotionally intelligent, equitable, and high-performing workplace cultures. With over 20 years of experience spanning government, tech, and social impact sectors, Amy blends emotional intelligence, systems thinking, and behavioral science to create meaningful change from the inside out. She is a sought-after speaker, facilitator, and strategist who is redefining what it means to lead with care, clarity, and courage.

What is your typical day, and how do you make it productive?

I start my day with 20–30 minutes of quiet, either journaling, meditating, or taking a short walk. That pause gives me emotional clarity before I dive into meetings or creative work. I structure my days around deep focus time in the mornings and collaborative work in the afternoons. Productivity to me is doing what actually matters. I protect time for reflection because that’s where the real breakthroughs come from.

How do you bring ideas to life?

I listen deeply—to myself, to the people I work with, and to what’s not being said in a room or system. My ideas often begin as patterns I notice in emotional dynamics or unspoken cultural assumptions. From there, I design frameworks, questions, or experiences that help others access insight and take aligned action. I test ideas in workshops, through writing, or in coaching sessions, and refine them based on lived response, not just logic.

What’s one trend that excites you?

The shift from performative to essential workplace culture. For years, organizations have treated empathy, well-being, and inclusion as “add-ons” to business. But now, especially post-2020, there’s a growing hunger for emotionally intelligent leadership and healing-centered design. We’re finally seeing culture not as a perk, but as infrastructure.

What is one habit that helps you be productive?

I do a weekly “emotional inventory” to check in on what I’m carrying—resentment, fatigue, joy, excitement. It helps me notice where I’m out of alignment and what I need to adjust. Emotional clarity helps me prioritize what actually matters and avoid burnout-driven busyness.

What advice would you give your younger self?

Rest is not a reward. You don’t have to prove your worth through productivity. The clarity, courage, and creativity you’re seeking will come when you stop trying to be everything for everyone and start being real with yourself.

Tell us something you believe almost nobody agrees with you.

I believe “professionalism” as we know it is often just a code word for emotional suppression. It’s used to gatekeep who’s allowed to show up fully and who has to self-edit. Real leadership isn’t emotionally distant, it’s emotionally honest.

What is the one thing you repeatedly do and recommend everyone else do?

Pause before reacting. Whether it’s an email, a hard conversation, or a creative challenge, taking even 60 seconds to breathe, feel, and ask, “What’s actually going on here?” shifts everything. It creates space to respond with intention, not just habit.

When you feel overwhelmed or unfocused, what do you do?

I stop trying to push through. I’ll either take a walk, call someone I trust, or write in my journal to get the noise out of my head. Often, I ask myself: “What am I not saying or feeling right now?” Naming the discomfort usually helps me move through it.

What is one strategy that has helped you grow your business or advance in your career?

Telling the truth about my own unlearning journey. When I stopped positioning myself as someone who had it all figured out and started sharing what I was healing and learning in real-time, it deepened trust with clients and audiences. Vulnerability, paired with clarity, has been a strategy that opens doors and deepens impact.

What is one failure in your career, how did you overcome it, and what lessons did you take away from it?

When I left government service, I grieved the loss of a community and identity I had built for years. I didn’t know who I was without the role. At first, I tried to recreate what I had before—but it didn’t work. I eventually realized I needed to design a new path, not repeat the old one. The lesson: You can’t build something new if you’re still clinging to what’s falling apart.

What is one business idea you’re willing to give away to our readers?

A “Meta-Emotion Decoder” chatbot for workplaces. Employees could use it to name what they’re feeling about what they’re feeling—like feeling ashamed for being overwhelmed—and get reflection prompts, conversation starters, or resources tailored to that emotional layer.

What is one piece of software that helps you be productive? How do you use it?

Notion. I use it to track emotional themes from coaching sessions, store frameworks, draft workshop flows, and map out content. It helps me connect ideas across clients and disciplines while staying organized in a nonlinear way.

What is the best $100 you recently spent?

Enrolling in The Trauma of Money course. It gave me a completely new lens on how financial trauma shows up in our leadership, decision-making, and sense of self-worth. As someone who works with leaders navigating burnout and organizational dysfunction, I saw how money stories—rooted in scarcity, shame, or overcompensation—shape how we lead and relate to others. That one course helped me deepen my empathy, shift my own money patterns, and better support clients in understanding their emotional relationship with value, worth, and earning.

Do you have a favorite book or podcast from which you’ve received much value?

When Things Fall Apart by Pema Chödrön. It helped me understand that uncertainty isn’t a problem to fix—it’s a space to learn how to be. That mindset shift transformed how I lead and how I live.

Podcast: Scene on Radio – “Seeing White” series
This podcast changed how I understand systems of power and identity. It unpacks whiteness not as an identity but as an invention with real consequences. It deepened my commitment to building workplaces rooted in equity and emotional honesty.

Book: The Body Keeps the Score by Bessel van der Kolk
It helped me connect the dots between unprocessed trauma and how it plays out in our bodies, teams, and institutions. Understanding this has been essential to my work in emotional intelligence and workplace healing.

What’s a movie or series you recently enjoyed and why?

The Bear. It beautifully captures the emotional chaos of leadership, legacy, and ambition. The moments of silence, grief, and tension feel deeply human and relatable to anyone trying to build something meaningful while holding it all together.

Everything Everywhere All At Once.
It’s a masterclass in emotional storytelling and generational healing disguised as sci-fi absurdism. It reminded me that joy, grief, absurdity, and purpose can all live in the same moment—and that’s what leadership often feels like.

Somebody Somewhere.
It’s quiet, tender, and radically human. Watching it felt like permission to be exactly where I am without having everything figured out. There’s wisdom in the slowness and simplicity.

Key learnings:

  • Emotional narratives, especially about success, failure, and worth, shape how we show up as leaders.
  • Naming and unlearning internalized beliefs is a leadership practice.
  • Rest and pause aren’t breaks from leadership; they are part of it.
  • Creating safe emotional spaces is foundational to innovation and resilience.
  • The future of work depends on how we relate to our emotions— nd each other.