Alejandro Gómez Cobo was born in Querétaro, Mexico, where he still lives today. He grew up in a close family with his parents, Vicente Gómez Narvaiza and Isaura Cobo Frade. From an early age, he learned the value of work, discipline, and responsibility. Those lessons stayed with him as he built his life. Today, he is married, has three children, and lives with six dogs.
Alejandro studied accounting at the Instituto Tecnológico y de Estudios Superiores de Monterrey from 1992 to 1996. He graduated with honors and was active in sports, especially basketball. His time at school shaped both his professional skills and his love for structure and teamwork.
After graduating, Alejandro worked on his father’s farm from 1997 to 2008. The business grew to more than 150 employees, giving him real-world leadership experience. He later moved into the trucking industry, where he served as general manager for four years. These roles taught him how to manage people, face pressure, and make tough decisions.
Two years ago, Alejandro entered the world of strategic communication by launching his own startup. The company now has 12 employees, and he serves as CEO.
Outside of work, Alejandro enjoys running, golf, and reading books and newspapers. He volunteers at a food bank and values time with his family, especially on weekends. He believes that progress is measured by personal growth and happiness, rather than titles or numbers.
What is your typical day, and how do you make it productive?
My day starts early, usually around 5:30 a.m. I go for a run before checking my phone. That hour is important to me because it’s the only time of the day that truly belongs to me. While running, I often think through problems that felt heavy the day before. Often, the solution presents itself without being forced. After that, I shower, eat something simple, and try to spend a few minutes with my family before work.
Once I sit down to work, I look at numbers first. Accounting trained me to trust data before emotions. I plan my day in short blocks and focus on only one task at a time. I avoid long meetings unless they are necessary. At the end of the day, I review what actually moved the business forward. If nothing meaningful happened, I consider the day unproductive, no matter how busy it felt.
How do you bring ideas to life?
I don’t fall in love with ideas right away. I treat them like hypotheses. I write them down, simplify them, and test them in the smallest possible way. When I started my strategic communication company, I didn’t build a brand or hire people immediately. I worked directly with one client and adjusted based on results. Execution matters more than inspiration.
What’s one trend that excites you?
I’m excited by the shift toward honest, clear communication. Many companies are tired of sounding impressive and want to sound real. This trend aligns with my belief that language shapes trust. Clear words reduce conflict, confusion, and wasted time.
What is one habit that helps you be productive?
Setting limits. I don’t work endlessly. I define when work stops. Knowing there’s an end forces me to focus and prioritize.
What advice would you give your younger self?
I would tell myself that struggling mentally doesn’t mean failing. When I dealt with depression, I thought it was a weakness. Getting professional help changed my life and made me a better leader.
Tell us something you believe almost nobody agrees with you on?
I believe ambition without emotional control is dangerous. Many people praise intensity, but I’ve seen it destroy health, families, and businesses.
What is the one thing you repeatedly do and recommend everyone else do?
Reflect weekly. I look at what worked, what didn’t, and why. Progress without reflection is accidental.
When you feel overwhelmed or unfocused, what do you do?
I step away. I run, read, or do nothing. Pushing harder usually makes things worse.
What is one strategy that has helped you grow your business or advance in your career?
Hiring slowly. In my startup, every hire mattered. A wrong person costs more than a missed opportunity.
What is one failure in your career, how did you overcome it, and what lessons did you take away from it?
Earlier in my career, I tried to do too much on my own. I believed that being involved in everything would mean things would move faster or be done better. Over time, I realized that not delegating limited both my effectiveness and the team’s growth. I learned to trust others with responsibility, focus on my strengths, and build systems instead of bottlenecks. That shift allowed the business to scale more smoothly and made me a better leader.
What is one business idea you’re willing to give away to our readers?
A consulting service focused only on fixing internal language. Job descriptions, emails, and meetings are often the real bottlenecks in companies.
What is one piece of software that helps you be productive? How do you use it?
A basic spreadsheet. I track goals, energy levels, and weekly outcomes. Simplicity keeps me honest.
Do you have a favorite book or podcast you’ve gotten a ton of value from and why?
I return to books about psychology and decision-making. They remind me that most problems are human, not technical.
What’s a movie or series you recently enjoyed and why?
I like documentaries about real failures. They show how messy progress really is.
Key learnings
- Simplicity in language and systems can reduce friction and improve outcomes.
- Short-term focus paired with regular reflection supports sustainable progress.
- Mental health awareness strengthens leadership and decision-making.
- Boundaries and rest are strategic tools, not weaknesses.