Angela Pointon

Founder of 11outof11

Angela Pointon fell in love with marketing a month before graduating from college with a totally unrelated degree (how convenient!).

But seriously: She. Fell. In. Love.

So she went back to school, studied it and landed her first marketing gig. She worked for numerous startup companies and marketing agencies her whole career. Then she decided she could do it better on her own and set up the 11outof11 shop.

She’s brought together the best and brightest team here at 11outof11. And they’re all super excited to help your business grow.

Where did the idea for your company come from?

I’ve worked at marketing agencies most of my career. I always wanted an agency that was designed to serve small to medium-sized entrepreneurial organizations. We started as Hubspot agency partners on day one and built our client base of smaller companies that need help leveraging Hubspot, marketing automation and online marketing.

What does your typical day look like and how do you make it productive?

Our agency is 100% remote team members. Most are located in the US, but we do have team members in a few different countries. I spend a lot of time using tools like Slack and Zoom to communicate with team members about projects, and to also communicate with our clients. I love working remotely, because you can hit the ground running first thing in the morning.

How do you bring ideas to life?

We bring new ideas to life by collaborating with one another. Each of our team members brings a strength in a certain area to the table. By connecting and discussing the clients’ needs, we often come up with better ideas together than we would have individually.

What’s one trend that excites you?

The one thing that excites me the most is really strong copy. I wouldn’t call it a trend, since it’s the oldest marketing tool out there. However, really great copy is needed today to catch someone’s attention and pull them in. Without it, your marketing won’t perform.

What is one habit of yours that makes you more productive as an entrepreneur?

I keep highly detailed checklists and notes. When you juggle a lot of things at once, it’s easy to forget small details — and those small details are really important to clients! Thankfully, organization has always been a strength of mine and I take advantage of that every day to make me more productive.

What advice would you give your younger self?

Trust your gut. To this day, it’s never steered me wrong.

Tell us something that’s true that almost nobody agrees with you on.

Everyone should have a dog.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

I meet with a business coach every single month. She helps me keep my priorities top of mind and I’m accountable to telling her every month how I’m working toward those goals. I’ve achieved more objectives by working with her and have achieved them much faster than I would have on my own.

What is one strategy that has helped you grow your business?

As a relatively quiet and unassuming person, I’ve never been great at networking. However, within the past year, I’ve dedicated myself to participating in networking events weekly. It was difficult at first, but now I look forward to doing this activity. It’s significantly grown my business over the past few months.

What is one failure you had as an entrepreneur, and how did you overcome it?

Oh gosh, I’ve had many. I once worked hard on a product I was sure was going to sell like hotcakes and, of course, it didn’t. From this experience and others like it, I learned the importance of diversification of revenue streams. When something fails, have something else in your pocket as a backup plan!

What is one business idea that you’re willing to give away to our readers?

Every entrepreneur should be speaking either to live audiences or on podcasts about their work. Building relationships and making connections with people is still a powerful way to sell.

What is the best $100 you recently spent? What and why?

I bought a new MacBook Air. I had one prior and loved it, but it was dying a slow death. I’m tethered to my laptop, so functioning technology is key to my everyday work.

What is one piece of software or a web service that helps you be productive?

I used to keep track of tasks I’ve assigned to other people. When I wonder when I’m supposed to get back something for a client, I just look in to see a status update. Also, we use Slack all the time for internal team communication.

What is the one book that you recommend our community should read and why?

I love “Different” by Youngme Moon. As a marketer, this book is critical to my beliefs about products, messaging and differentiation.

What is your favorite quote?

“Go where the puck is going, not where it’s been.” Wayne Gretzky

Key Learnings:

  • Failure is how we learn big lessons
  • Marketing and the words you use are really important to success
  • Always be thinking of how to put yourself out of business