With over 30 years of experience in water damage restoration, mold remediation, and disaster recovery, Bradley Vercosa has dedicated his life to helping communities rebuild. From cleaning the Pentagon and the World Trade Center area after 9/11 to tackling hurricane cleanup across Florida, North Carolina, and Texas, Bradley has seen firsthand the devastation natural disasters leave behind. As the owner of SuperClean Restoration of The Palm Beaches LLC, he continues to serve West Palm Beach, Broward, Miami, and Port St. Lucie, ensuring homes and businesses recover swiftly from water-related damage.
Beyond restoration, Bradley is deeply involved in his community, having coached soccer in Wellington for many years, instilling discipline and teamwork in young athletes. A die-hard Brazilian soccer fan and New York Knicks enthusiast, he balances his demanding career with a passion for the game.
What is your typical day, and how do you make it productive?
Every day starts early. Restoration work isn’t a 9-to-5 job—it’s a when-disaster-strikes job. I check my phone first thing because emergencies don’t wait. Flooded homes, hurricane damage, mold infestations—every call is urgent. My team and I mobilize quickly, assess damage, and start work immediately. The key to productivity is preparation—having the right people, equipment, and plan in place before a disaster even happens.
How do you bring ideas to life?
In this business, you have to be on the ground, getting your hands dirty. I don’t just sit in an office making decisions. If I see a new method or technology that could improve our cleanup process, I test it myself before implementing it across the company. The best ideas come from experience—not theory.
What’s one trend that excites you?
The growth of eco-friendly restoration solutions. Traditional mold remediation and water cleanup often use harsh chemicals, but new green technologies allow us to do the job without harming the environment. It’s a game-changer for both the industry and the communities we serve.
What is one habit that helps you be productive?
Showing up before everyone else. If my crew starts at 7 a.m., I’m there at 6:30. Being early gives me time to assess, plan, and be mentally prepared. It also sets the tone—when the boss is there, people step up.
What advice would you give your younger self?
Buy real estate. I’ve seen too many homeowners lose everything because they didn’t properly prepare for water damage. If I had invested earlier in property and restoration businesses, I’d be further ahead today.
Tell us something you believe almost nobody agrees with you on?
That restoration work is more about experience than technology. A lot of new companies rely on software and AI to predict damages, but you can’t teach instincts. You learn by being in the field, seeing different types of damage firsthand, and knowing what works.
What is the one thing you repeatedly do and recommend everyone else do?
Learn a trade. No matter how advanced technology gets, there will always be a need for skilled workers. Being able to fix, build, or restore something with your hands is invaluable.
When you feel overwhelmed or unfocused, what do you do?
I step away from the job site and watch a soccer match. It resets my mind. The way a team moves on the field—working together, adjusting strategies on the fly—it’s a lot like running a restoration business.
What is one strategy that has helped you grow your business or advance in your career?
I treat every job like it’s the most important one we’ve ever done. If a client sees that we take their home or business as seriously as they do, they refer us to others. That’s how we’ve built long-term success.
What is one failure in your career, how did you overcome it, and what lessons did you take away from it?
Early on, I tried to grow too fast. I opened multiple locations without the right infrastructure, and it backfired. I had to scale back, restructure, and rebuild. The lesson? Sustainable growth is better than rapid expansion.
What is one business idea you’re willing to give away to our readers?
A homeowner emergency preparedness subscription. People don’t think about water damage until it happens. A monthly subscription that includes annual inspections, priority service, and emergency contacts could save them thousands in future damage.
What is one piece of software that helps you be productive? How do you use it?
I use Xactimate for estimating restoration jobs. It helps ensure we’re giving clients accurate pricing while keeping operations efficient.
Do you have a favorite book or podcast you’ve gotten a ton of value from and why?
“Extreme Ownership” by Jocko Willink. It reinforced what I already believed—everything in business and life comes down to accountability. If you’re not owning your decisions, you’re not growing.
What’s a movie or series you recently enjoyed and why?
“Welcome to Wrexham.” Watching Ryan Reynolds and Rob McElhenney try to revive a struggling soccer team reminds me of running a business—passion, setbacks, and the drive to keep going.
Key learnings
- Experience over technology – In restoration, hands-on expertise beats any AI model.
- Disasters don’t wait – Always be prepared and treat every job like it’s the most important one.
- Skilled trades will always be valuable – No matter how the world evolves, hands-on work remains essential.