fitness

Fitness is simple. Move more. Eat better. Sleep enough. But building a fitness business? That’s complicated. The founders in this section have done it. Gyms. Fitness apps. Wearable tech. Nutrition brands. Training programs. Everything that helps people get stronger, healthier, or just able to touch their toes again.

These interviews cover the full fitness landscape. Boutique studios. Digital fitness platforms. Sports nutrition. Recovery tools. Corporate wellness. The industry that somehow survived the transition from in-person to virtual and back again.

The founders here talk about what it actually takes to build in fitness. Customer retention, which is the industry’s biggest challenge. Seasonal demand. The gap between people’s intentions and their behavior. And the technology side, from wearables that track everything to apps that try to keep people motivated past January.

You’ll find insights on building fitness communities, product development for active consumers, the economics of gym ownership, and the challenge of competing in a market where the free option is always “just go for a run.” If you’re building in fitness or wellness, these founders have sweated through the problems you’re facing. Figuratively and literally.