Ulrika Gustafson
Ulrika Gustafson, LL.M, PCC, is a Global Executive Coach, Strategic Advisor, and three-time entrepreneur who has rebuilt her career across continents and industries. A lawyer by training, she founded one…
Founders don’t come with instruction manuals. Neither do these interviews. What you’ll find here are real conversations with people who’ve built things. Some massive, some modest, all meaningful. They talk about what worked, what didn’t, and the stuff nobody warns you about. No highlight reels. No curated origin stories designed to make you feel bad about your Tuesday.
The founders featured here come from every industry imaginable. Tech, food, fashion, healthcare, education. Some raised millions. Others bootstrapped with pocket change and a stubborn refusal to quit. The common thread isn’t money or fame. It’s the willingness to start something when the outcome was far from guaranteed.
These interviews cover the practical stuff too. Daily routines. Biggest mistakes. The advice they’d give their younger selves. How they handle the days when nothing seems to work. Because those days happen to everyone, even the people who look like they’ve got it all figured out.
If you’re starting something, thinking about starting something, or just curious about what makes founders tick, this is a good place to spend some time. Not because every answer will apply to your situation. But because somewhere in here, someone said the thing you needed to hear.
Ulrika Gustafson, LL.M, PCC, is a Global Executive Coach, Strategic Advisor, and three-time entrepreneur who has rebuilt her career across continents and industries. A lawyer by training, she founded one…
Amy J. Wilson is the founder of Culture Shift Studio and the author of Empathy for Change. A former White House Presidential Innovation Fellow, she helps purpose-driven leaders build emotionally…
Deepak Mandy, an entrepreneur, business consultant, and coach based in Melbourne, Australia, has revolutionised the moving industry through CBD Movers. His innovative leadership has positioned the company as a global…
Emylee Williams is an experienced entrepreneur with over 14 years in the online business world. She co-founded a multi-million-dollar marketing and digital product company, leading a team of 27+ and…
Dr. Jay L. Gruhlkey is Co-Founder and Chief Medical Officer of Direct Allergy, LLC, and a practicing physician in New Braunfels, TX. Widely respected in Allergy and Immunology, he has…
Alexa Heathorn, CNS-c, MS, CPT, is a clinical nutritionist, functional health practitioner, and the founder of Bloomed Wellness—a root-cause health collective redefining how women heal. Known for her science-backed, soul-led…
Charlotte Lilley is the founder of The Retreat Co an adventure organization designed for women who can’t sit still. Growing up in the California foothills, just a couple of hours…
Dr. Lakeya Cherry is an executive coach, facilitator, and trusted advisor dedicated to cultivating courageous, authentic, and high-impact leaders. She is the CEO and Founder of Lakeya Cherry LLC, the…
Lauren Fleming is the founder of Hem Support Wear, a company dedicated to empowering women through thoughtful, beautiful pelvic floor support garments and fostering meaningful conversations about pelvic health. Her…
Mallory Hellman (she/her) has served as the Director of the Iowa Youth Writing Project since 2015. Prior to that, she received an MFA in fiction from the Iowa Writers’ Workshop…
Mubashir Hanif is the Founder and CEO of TechMatter, a global health tech company headquartered in California, USA. With over a decade of experience in sales and strategic leadership, Mubashir…
Mark M. Childress is the founding attorney of the Law Offices of Mark M. Childress, PLLC. Mark is a passionate family law attorney who’s been offering a guiding hand and…