Marketing is part art, part science, and part educated guessing. The founders here know all three. They’ve built agencies, launched brands, and figured out how to get people to pay attention. Which, in a world drowning in content, is no small feat.
These interviews cover the full spectrum. SEO. Content marketing. Social media. Brand strategy. Paid acquisition. Influencer marketing back before everyone was an influencer. The landscape keeps changing, and the people featured here have been adapting in real time.
What makes these conversations different from another marketing blog is the source. These aren’t theorists. They’re people who’ve spent actual money on actual campaigns and lived to tell the tale. Some of the tales involve spectacular failure. Those are usually the most useful ones.
You’ll find insights on building marketing teams, measuring what matters, creative strategy, and the eternal tension between brand building and performance marketing. If you’re a marketer, you’ll find people who’ve solved problems you’re dealing with right now. If you’re a founder trying to figure out marketing, you’ll find people who can point you in a direction. Not the direction. A direction. That’s how marketing works.
Little details matter. Perception is so critical, especially in a competitive industry. Every detail counts in your email, tone of voice, website, pitch and sales materials. Jonathan is the president…
Building a business is easy only if you are passionate about it. Ali Salman is a online marketing strategist who works with professional firms, practices and INC 5000 companies. Ali…
Meet Ali Salman – Chief Marketing Strategist of Rapid Boost Marketing
Learn every single job at your company before you start delegating or outsourcing. J. J. Hebert started writing fiction in high school but got more serious about his writing career…
It’s pretty simple. Hire quality people who are self-motivated to succeed and pay them fairly. Darius Fisher is the CEO and co-founder of Status Labs, a premier online reputation management,…
It’s important to acknowledge the hard work people put into the product they deliver and even the humblest people enjoy hearing their work is well received and appreciated. Marc Becker…
Life is all about resilience. There are plenty of things that will rock you, but that’s part of life. You’ll be knocked down, but you can’t spend too much time…
I recommend sharing when you can, with friends and family, with colleagues and employees, and with customers and clients. I learned from an old manager that a spirit of generosity…
One of the most insightful things our team learned during the launch of our product in public beta is that the presentation of information is as important as the information…
I’ve grown my business by continuing to learn, read and ask questions. Kenneth attended the University of Tennessee and graduated with a BS degree in Marketing and Finance. He began…
I love to work so much that it has gotten in the way of my relationships and my health. When I find myself throwing myself too fervently into my business,…
You can’t change the past, so I focus on today and anything I can do to shape my future for the better. Jesse Boskoff is the Chief Operating Officer…
It’s OK to change your mind often, and a bit of ambiguity is OK. Dan Curran is a seasoned marketing and advertising entrepreneur. He is the founder and CEO of…