Christopher Bicourt

Digital Content Marketer

Christopher Bicourt is a driven, senior digital content marketer with an inclination towards building relationships, developing reach, and connecting customers and clients effectively.

Born in London, he was raised with many interests. Among many of the things that laid the foundation for his future was a love for sports and a love for art in various forms. Throughout his adolescence he grew more social to the point of engaging and developing an identity as an music artist. This experience laid the foundation that led him to his degree down the road.

As he entered college he sought a degree in Television and Broadcasting. Graduating from Ravenbourne College of Design and Communication in 1999 he knew he wanted further experience. This led him to become a tour guide outside of the UK. His time dedicated to organizing 15 to 22 day excursions for tourists in Brazil, Cuba, and Mexico was time well spent. He further developed his organizational and communications abilities in multiple languages.

Chris’s first position in marketing was as a personal assistant to the senior marketing executives of a multi-national corporate company, Aon Global. This piqued his interest, but the duties tasked to him didn’t meet Christopher’s need to challenge himself. He moved on to a fast-paced start up where he honed the skills he was previously introduced to. There he worked with a dynamic sales team led by the former Commercial Director of L’Oreal, a former Oakley top salesman and the founder of Coca Cola’s Relentless Energy Drink line. The experience working with this powerhouse just inspired Chris Bicourt to push further forward in his career.

Soon he opened his own copywriting and content creation company that thrived until he was met with an offer he couldn’t pass up – Marketing Manager for Europe Middle East and Asia at the world’s leading multimedia guide producer for museums and galleries, Antenna International. After several years he decided his company needed his attention and doubled down his effort to grow and develop the business. To this day, he strives to provide exceptional service to every customer that he encounters.

Moving forward, his company is shifting gears to expand into the metaverse – especially Augmented Reality, Blockchain, and Virtual Reality – for connecting brands with customers. This will prove to truly be a merger of creativity and technology as he aspires to do for each client what h has been doing his whole career.

Where did the idea for your career come from?

It was the logical next step. After years of learning the industry, honing my communication skills, and developing plans, I wanted to add my own personal touch to helping brands. Brands consistently need to be pushing for visibility and connection with their customers. That takes a strategic mind with knowledge of how things work. That’s where I come in. I help them connect and develop lasting customer relationships through multiple online channels.

We are continuing to expand into blockchain and VR, both key aspects of where the industry is headed, and I’m looking forward to seeing things come together for both my customers and clients.

What does your typical day look like and how do you make it productive?

For me it’s important to stick to a routine. Starting at 7:30 every day, I shower before heading to the coffee shop for a flat white. Easing into the day, I’m ready to go by 8:30. My first task is typically my biggest priority. After that it’s checking email. Using the inbox as a to-do list I make sure to clear those tasks by the end of each day.

The method I find most productive for me is the Pomodoro Technique. Science has found that it is one of the best ways to keep your mind focused on the task at hand so you can complete it successfully and still stay refreshed. It works like this: 15 minutes of focused, intense work, then a 5 minute break. This repeats for three cycles. On the fourth cycle you get to take a 25 minute break before diving back into a new round of deep work and rest.
Since applying this method to my everyday routine, I have found more productivity and success in achieving my goals. By the end of the work day I am much less stressed and far less tired. I would strongly suggest this to anyone interested in improving their focus and productivity.

How do you bring ideas to life?

I take time to research what the client needs and how I can make it happen. Once I have ascertained that it’s just a matter of developing and executing an action plan. The action plan is key. You can’t just do research and not apply it. Putting that research to good use is how you apply it.

What’s one trend that excites you?

I am really excited about the things people are doing today with NFTs on the blockchain. There is so much coming over the horizon that we need to really be involved with it now to be ready. I’m already aware of some unique technologies that will require dedication today to really see results tomorrow. I’d love to share more but much of the early information I have is not ready for public consumption. The things that are, though, are really exciting. And wait till the metaverse gets here…

What is one habit of yours that makes you more productive as an entrepreneur?

Keeping to my routine. It ensures my mind is where it needs to be when I need it there. It also helps me transition from one project to the next without losing momentum. There is a lot of value in keeping to your schedule.

What advice would you give your younger self?

Learn everything and know there’s no reason to doubt the outcome. Everything will be incredible. I’d also add, if you know it will happen, it will. No matter what that ‘it’ is, it’ll become your reality.

Tell us something that’s true that almost nobody agrees with you on.

Oh, this is a tough question. I believe if I had to pick something it’s that blockchain is the future of the internet. We can look forward to many products and services being attached to the blockchain in a way that can’t easily be understood now. NFTs (Non-Fungible Tokens) are the start of this. It’s going to change the online economy in ways we still don’t know yet. I really believe the metaverse is the revolution we’ve all be hoping for.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Take care of yourself and give yourself time to relax. It’s important to recharge throughout the work day. Taking a few minutes to get up and do something – anything – else, proves both refreshing and positive for work flow. This ensures you’re going to develop the habits you need to do what should be done without burning out over something you love doing.

What is one strategy that has helped you grow your business?

My customer relationships have been a cornerstone to my business growth. Maintaining a good relationship with past customers as well as those who haven’t quite been converted yet. This ensures more visibility and connectivity. It’s also brought many back for repeat campaigns or a new campaign for a new product or service.

I’d also say that providing customized services to my clients has helped. I ensure each customer gets what they need out of the campaign by developing personalized campaigns designed to achieve those goals. No two clients are the same and neither are the campaigns I put into action for them. One of the most rewarding experiences is seeing your customer happy with the results of your work, and the benefits they get from it leaves a lasting excitement that leads right onto the next.

What is one failure you had as an entrepreneur, and how did you overcome it?

Taxes really take a lot for any new business. My biggest obstacle when I initially started was finding an accountant that knew how to work with a business with my structure. I hired two before I found the one I have now. I’m so glad I found them too. They are amazing and have really saved me in areas I didn’t know I could save in. If you’re a small business, no matter the size, the right accountant will make all the difference.

What is one business idea that you’re willing to give away to our readers?

I would say look into developing a service for NFTs. If you’re creating the pathway for a niche market to utilize the NFT blockchain you’ll find many people will line up for what you have to offer.

What is the best $100 you recently spent? What and why?

This might sound silly, but I donated the 100 to a mother behind me in line at the store. She was trying to settle her children down and had a cart full of food. It was the end of the night and she really looked tired. Sometimes a little gesture of kindness changes everything for one person and I’m glad I was able to do that for her.

I didn’t know her. I just knew she needed a good reason to smile that night.

What is one piece of software or a web service that helps you be productive?

Simply my email. It’s my to do list for my clients. It is the primary communication to and with my clients. It’s also how I keep everything organized. I’m able to move things from my inbox to my action list or out based on the task accomplished from it.

What is the one book that you recommend our community should read and why?

I think everyone, even those in corporate America need to read the 4 hour work week by Tim Ferris. It really gives you a new perspective on priorities, planning, and accomplishing goals. The results are incredible. Really, if you haven’t read it, you should.

What is your favorite quote?

“The question you should be asking isn’t ‘What do I want?’, or ‘What are my goals?’, but ‘What would excite me?’”

That’s from Tim Ferris’s book. It’s part of why I’ve opted to shift our efforts more towards learning and developing strategic plans for what is already developing here. This includes things such as Virtual Reality and Augmented Reality. How businesses connect with customers, with people, is changing. We’re going to have to change with it. This excites me!

Key Learnings:

  • Blockchain is on the leading edge of what is changing online.
  • Helping people achieve their goals paves the way to personally rewarding success.
  • Routine leads to habits which leads to accomplishing tasks and goals.