David Natroshvili, is a businessman, entrepreneur, and Co-Founder and CEO of SPRIBE, a leading iGaming company known for innovative products like the game “Aviator,” which has made a significant impact on the online gaming industry.
His leadership has helped SPRIBE gain recognition as a key player in developing next-generation, mobile-first gaming experiences that resonate with modern players, particularly Millennials and created a new sector in the iGaming industry, which has become one of the largest revenue generators for businesses.
What is your typical day, and how do you make it productive?
My day usually starts early with a quick review of emails and important messages. I then dedicate the first part of the morning to strategic thinking and planning. Meetings are scheduled for later in the day, so I can approach them with a clear mind and focus. To make my day productive, I prioritize tasks that align with long-term goals. I also ensure that my team is aligned and empowered to make decisions, which reduces bottlenecks and keeps projects moving forward.
How do you bring ideas to life?
Bringing ideas to life starts with listening to our clients, partners, and team members. I believe the best ideas come from collaboration. Once we identify a promising idea, we validate it by gathering feedback from stakeholders. From there, it’s about creating a roadmap, setting clear milestones, and ensuring the right team is involved. We also adopt an iterative approach, making adjustments based on real-time feedback to ensure the final product or solution meets market needs.
What’s one trend that excites you?
The increasing integration of AI in gaming is a trend that excites me. AI has the potential to revolutionize the way games are developed, personalized, and experienced. It can create more engaging and immersive experiences for players while also providing operators with valuable insights to improve their offerings
What is one habit that helps you be productive?
One habit that has been invaluable to me is time-blocking. I set aside dedicated blocks of time for deep work, during which I focus on high-priority tasks without interruptions. This helps me avoid distractions and ensures that I’m making meaningful progress on key projects.
What advice would you give your younger self?
I would tell my younger self to embrace failure as a learning opportunity. Early in my career, I feared failure, but I’ve since learned that some of the best lessons come from mistakes. It’s important to take calculated risks and view setbacks as part of the journey to success.
Tell us something you believe almost nobody agrees with you on?
I believe that simplicity often trumps complexity in business. Many people think that more features, more options, and more complexity add value, but I believe the opposite. The most successful products are often the simplest ones that solve a specific problem exceptionally well.
What is the one thing you repeatedly do and recommend everyone else do?
I consistently seek feedback from both clients and team members. This feedback loop is essential for growth. I recommend everyone do the same—whether it’s for personal improvement or business decisions, listening to others’ perspectives can be incredibly insightful.
When you feel overwhelmed or unfocused, what do you do?
When I feel overwhelmed, I take a step back and focus on small, actionable tasks. It’s easy to get lost in the bigger picture, so breaking things down into manageable steps helps me regain focus. I also find that stepping away from the desk for a short walk can do wonders for clearing the mind.
What is one strategy that has helped you grow your business or advance in your career?
Building strong partnerships has been a key strategy for growth. At SPRIBE, we believe in fostering long-term relationships with our clients and partners. This approach has helped us expand into new markets and strengthen our brand presence. Collaboration and trust-building are essential in this industry.
What is one failure in your career, how did you overcome it, and what lessons did you take away from it?
One significant failure was underestimating the importance of brand protection. We faced a legal challenge regarding our Aviator brand, which taught us the importance of proactive intellectual property management. We overcame it by strengthening our legal team and taking a more aggressive approach to protecting our IP. The lesson was clear: never underestimate the value of safeguarding your brand.
What is one business idea you’re willing to give away to our readers?
A platform that uses AI to provide personalized recommendations for players based on their gaming behavior could be a game-changer. It would enhance the player experience and help operators increase retention and engagement.
What is one piece of software that helps you be productive? How do you use it?
Slack has been invaluable for keeping communication efficient within the team. We use it for everything from quick updates to brainstorming sessions. It helps reduce the volume of emails and keeps everyone aligned in real-time.
What is the best $100 you recently spent? What and why?
I recently bought a standing desk converter for my home office. It’s a small change, but it has made a big difference in my productivity and posture. Being able to switch between sitting and standing throughout the day keeps me more energized and focused.
Do you have a favorite book or podcast you’ve gotten a ton of value from and why?
One of my favorite books is “The Lean Startup” by Eric Ries. It emphasizes the importance of continuous innovation and adaptability, which resonates with my approach to business. It’s a must-read for anyone in the startup world.
What’s a movie or series you recently enjoyed and why?
I recently enjoyed watching “Succession.” The series offers fascinating insights into leadership, power dynamics, and the complexities of running a family business. It’s both entertaining and thought-provoking, with plenty of lessons for business leaders.
Key learnings
- Keep products simple – focus on solving one problem really well instead of adding too many features.
- Protect your brand early – don’t wait for legal issues to arise before taking IP protection seriously.
- Structure your day strategically – tackle important work first, schedule meetings later.
- Always gather feedback – regularly check in with both customers and team members to keep improving.