Ignacio Duron grew up in North Hollywood, California, surrounded by family, sports, and a strong sense of responsibility. From an early age, he learned the value of teamwork and discipline through basketball and football. Those lessons stayed with him long after the games ended.
He began his career working hands-on in the plumbing trade. The work was physical and demanding, but it taught him how to solve problems, communicate clearly, and stay calm under pressure. Over time, Ignacio and his siblings, along with his brother-in-law, decided to build something of their own. Together, they co-founded Most Valuable Plumber.
Starting with limited resources, they focused on doing honest work and treating people fairly. The company slowly grew across Los Angeles County, serving areas like Santa Monica, Beverly Hills, and nearby communities. Ignacio now leads the business as CEO, overseeing operations while staying closely connected to the day-to-day work.
Alongside building the company, Ignacio continued his education. He earned an associate’s degree in Business Administration and Economics and is currently pursuing a bachelor’s degree in Business Law at Arizona State University.
Outside of work, Ignacio spends much of his time coaching youth football, flag football, and basketball, including his sons’ teams. Coaching allows him to give back and help young people build confidence and discipline.
His journey reflects steady growth, patience, and a commitment to showing up—both at work and in life.
What is your typical day, and how do you make it productive?
My day starts early. I usually wake up before the house gets busy. I check schedules, messages, and job updates first. I like knowing what the day looks like before it starts. I stay productive by focusing on one thing at a time. If I jump around too much, nothing gets finished properly.
How do you bring ideas to life?
I test ideas on a small scale. If something works in one area or with one crew, I expand it. I learned early that not every idea needs to be big right away. Some just need time and adjustment.
What’s one trend that excites you?
I like seeing younger people becoming interested in skilled trades again. There’s more curiosity now. People want work that feels real and useful.
What is one habit that helps you be productive?
Writing things down. I keep a simple notebook. If it’s not written down, it gets forgotten.
What advice would you give your younger self?
Slow down. You don’t have to prove everything at once. Consistency matters more than speed.
Tell us something you believe almost nobody agrees with you on?
I think small businesses grow better when they stay slightly uncomfortable. Too much comfort can slow progress.
What is the one thing you repeatedly do and recommend everyone else do?
Have honest conversations. With your team. With customers. With yourself.
When you feel overwhelmed or unfocused, what do you do?
I step away and move. I’ll take a walk or shoot a few baskets. Physical movement clears my head.
What is one strategy that has helped you grow your business or advance in your career?
Listening to customers. Complaints are useful if you don’t take them personally. They show you where to improve.
What is one failure in your career, how did you overcome it, and what lessons did you take away from it?
Early on, I hired too quickly. I wanted help fast. It didn’t work. I learned to take my time and look for values, not just skills.
What is one business idea you’re willing to give away to our readers?
Local trade mentorship nights. Invite students and parents to see what the work is really like. No pressure. Just information.
What is one piece of software that helps you be productive? How do you use it?
Google Calendar. I block time for work, family, and coaching. Seeing it laid out keeps me balanced.
Do you have a favorite book or podcast you’ve gotten a ton of value from and why?
I like podcasts about leadership and trades. I learn most from real stories, not theory.
What’s a movie or series you recently enjoyed and why?
Sports documentaries. They remind me how effort and discipline add up over time.
Key learnings
- Steady growth often comes from patience, not speed.
- Hands-on experience builds stronger leadership over time.
- Honest feedback is one of the most valuable tools for improvement.
- Physical movement can help restore focus and clarity.
- Small, consistent habits often matter more than big plans.