Jason Capital

Founder of Capital Research International

Jason Capital was recognized as a Top 100 Entrepreneur by President Barack Obama. He is the best-selling author of Higher Status and affectionately known as “America’s High-Income Expert.” He became a self-made multimillionaire by 24. Today he is the “Success Trainer To Millions”. He is founder and chairman of Capital Research International. For 11 years, he has served as coach and consultant to Fortune 500 executives, professional athletes, US Marines, and A-List Celebrities. He hustles. He swears. He cares.

For over 10 years, starting in a cold Detroit basement, Jason Capital has studied the science of achievement and identified the fundamental principles of High-Status Installation. You may have read his international best-selling book Higher-Status, and you may have heard about his packed-house seminars now sold out for months in advance. Jason has achieved worldwide celebrity status by helping people achieve their goals 10X faster, develop magnetic charisma, overcome lifelong fears, attract the partner of their dreams and become financially independent.

He currently lives in Puerto Rico with his partner Nataly and their two french bulldogs, Sterling and Kennedy.

Where did the idea for Capital Research International come from?

When I was in college at Michigan State University I started a Web site teaching basketball players how to dribble better. What I thought would be a slam dunk turned into a flop. I didn’t close a sale in six months.

Around that time there was an online marketing conference that were giving promising ten entrepreneurs a free scholarship to attend. I jumped at the opportunity but I wasn’t one of the top ten… I was number 11.

I got a call that the tenth scholarship winner couldn’t attend, and was I still interested in going to the conference. I was so excited and it changed my life. I met an entrepreneur named Craig who helped create a marketing plan for me. When I returned to school I implemented the plan and I made six figures in my first year.

I’ve been building and growing online businesses ever since.

For some people, leading a more normal life, with a normal job, is fine for them. I admire that. But it’s just not for me, and I know there are others out there like me, who refuse to settle for a “normal” life, who feel deep down they’re meant for so much more. I feel it’s my calling to help them replace rat-race life with laptop life and that’s what we get to everyday now.

What does your typical day look like and how do you make it productive?

I like to be on a structured schedule and have everything laid out. Not just structure for the sake of squeezing in as much work as possible, but to protect my energy and health. My morning walks with my long-term girlfriend Nat, making time to hit the gym in the middle of the day, and wrapping up my day with evening yoga all fuel me as we continue growing and evolving.

How do you bring ideas to life?

I’m a big fan of mind mapping. I like to start with the goal or outcome I have in mind and just draw all the possibilities to make it happen. Then I’ll bounce ideas around my team to go from making it up to making it real.

What’s one trend that excites you?

Cryptocurrency. If I want to wire money to Bali, it takes several days and lots of hoops to jump through. If I want to send bitcoin to Bali, it takes seconds with no hoops to jump through at all. I think it’s going to give the financial ability to people in 3rd world countries that they’ve never had before and that is very exciting to me.

What is one habit of yours that makes you more productive as an entrepreneur?

Yoga. Everyday.

What advice would you give your younger self?

Kaizen. And don’t play the comparison game. Compete with potential, not with your peers.

Tell us something that’s true that almost nobody agrees with you on.

There are no true capitalistic societies on planet earth.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Stop chasing shiny objects. Find what works. Repeat what works. Especially when it gets boring. Keep doing it every day. Chipotle doesn’t get bored with burritos. They keep making and selling burritos every day because it works. Too many people can’t handle making and selling burritos every day but if you look around, all the most successful companies do just that.

What is one strategy that has helped you grow your business?

We identified TikTok as a platform where we could make a real impact. We now have over 2.6M followers on TikTok and we get hundreds of comments every day from people thanking us for helping them.

What is one failure you had as an entrepreneur, and how did you overcome it?

I don’t believe in failures. I know it’s cliche but failure is only possible if you quit or give up. I wear the same t-shirt every day. It says “Keep Fvcking Going” on it. Again, if success is only about effort – and if effort is completely within your control – how could anyone ever fail?

What is one business idea that you’re willing to give away to our readers?

We call this the Money Boss business. Partner with an existing marketing agency that provides marketing services to businesses. Tell the agency that you’ll bring in clients and split the profits with them. Then use social media messages to engage and sign clients for the agency. You’re basically the middle man, splitting the profits without doing the actual fulfillment (the agency does that for you). So you can get started today with no experience and with no money.

What is the best $100 you recently spent? What and why?

We recently donated to Hope For Paws, a non-profit that helps abused or endangered dogs find safe, loving homes. I love dogs and love being a part of what Hope For Paws is doing.

What is one piece of software or a web service that helps you be productive?

I love Slack. We also use Google Sheets to a very high degree for things Sheets probably wasn’t designed for – honestly we break Google Sheets almost every day and have a full-time person whose main role is to fix the little bugs that come up in Google Sheets.

What is the one book that you recommend our community should read and why?

No B.S. Wealth Attraction In The New Economy by Dan Kennedy. Dan Kennedy is the author of several popular No B.S. books, thirteen business books total. I think this is his best.

What is your favorite quote?

David Ogilvy had a quote, “If we hire people smaller than us, we’ll be a company of dwarves. If we hire people bigger than us, we’ll be a company of giants.”

Key Learnings:

  •  If success is only about effort – and if the effort is completely within your control, how could anyone ever fail?
  •  Compete with potential, not with your peers.
  •  Find what works. Repeat what works.
  •  Failure is only possible if you quit or give up.