Jordan Coghill

Plan your day the night before, save your brain power for the actual tasks, not for keeping track of them.


Jordan Coghill is the Founder of Perceptible Productions. His Marketing career begun in 2017 when he was looking to extend his passion for the performing arts. You could have found him in local theatre, local television, and a few films. He had enjoyed every minute of it! It was when he started creating online advertisements that he found out that you didn’t need to be in Hollywood to create great content, just the willingness to learn and patience. With Jordan’s new passion for learning, he has become eager to serve businesses in Canada with video content, social media advertising and chatbots.
When he isn’t glued to his computer, Jordan spends his time reading, learning Swedish, and relaxing with his family.

Where did the idea for Perceptible Productions come from?

The idea for my company came from my success with making video ads for a company I was working with at the time. It served well for differentiating our company from other companies within that industry, but it had various limitations that didn’t align with my bigger picture. So creating my own company was definitely the path I took to allow myself to embrace new technology, strategy, and forms of video that I had never imagined beforehand.

What does your typical day look like and how do you make it productive?

My typical day consists of searching for new potential clients, as well as keeping up with reading daily for learning and inspiration, as well as learning Swedish, which keeps things interesting. What keeps my day productive is to write down everything I want to accomplish that day on a whiteboard in my office the night prior. This works for me because I don’t have to constantly go through what’s done and what needs to be done in my head and works as a motivator once each task is complete.

How do you bring ideas to life?

In my experience, bringing an idea to life takes planning, creativity, and being resourceful. Planning to put your ideas into place, resourcefulness for the times you need information, funding, or help. And lastly, creativity, thats for bringing your idea to the market, explaining what your idea, product or service is. Make it entertaining!

What’s one trend that excites you?

Messenger Marketing excites me because it’s what I call “Organized Online Communication”. Since you can build a simple and complex chatbots through many great SaaS companies. The key is to just keep it conversational, and transparent. From there you can make adjustments depending on what works or not. It’s actually fun to build chatbots and seeing the reactions of peers that interact with it feels great.

What is one habit of yours that makes you more productive as an entrepreneur?

The one habit that makes me more productive is having tasks to do everyday that makes improvements to myself. This can be a number of things, like learning, research, exercise, relaxing, and much more. It doesn’t always have to be business related, you can mix it up! I’ve found more peace when I decided to bring some variety to my day instead of working on one thing for hours, or even days, and burning out from it.

What advice would you give your younger self?

The advice I’d give to my younger self, would be to start educating myself earlier on. Learn how to sell, learn how to communicate effectively, and make things happen! Self education will help you learn more about yourself, plus as a bonus, you choose what you want to learn, if you don’t care for it, then quit dwelling and move on to the next topic.

Tell us something that’s true that almost nobody agrees with you on.

In my experience, when someone expresses their interest in starting a business, and I ask them if they’ve started yet? Or found out how they’re going to do it? They bring up time, and how they don’t have enough time to move forward with finding a business idea they like or how they’re going to go about it. I give the same answer: “Early mornings, late nights. Everyone has 24 hours in a day, if others can make time for their business, so can you!”

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

What I do every night before going to bed, is writing down what I need to do the next day. Why I say this is because you spend more brain power on completing the task, instead of remembering it in addition to the 5, 10, 20 other tasks you may have set for yourself. If you need tasks done earlier in the day, set an alarm on your phone as a deadline so when the alarm goes off, check your list of “to do’s” to make sure you’re up to speed on your daily goals.

What is one strategy that has helped you grow your business?

What has helped my business is creating a short and simple ebook that talks about what a chatbot can do for a business. This is automatically delivered through my chatbot if requested through a specific keyword. My ebook discusses functions that allow professionals to free up time so they can put their energy towards more important components of their business.

What is one failure you had as an entrepreneur, and how did you overcome it?

A failure I’ve had as an entrepreneur was earlier on when explaining my business to prospects and peers. As I was talking about my service, I was speaking in a more technical language, including the industry jargon that people on the outside would tilt their head to. I didn’t take the time to speak in a way that a 5 year old could understand. I’m not saying the people I speak to are like 5 year olds, it’s just so the idea is simplified and doesn’t make the person I’m talking to feel alienated.

What is one business idea that you’re willing to give away to our readers?

A business idea that I’d give away would be to create your own video education course of choice. I personally love the idea and invest in it myself.

What is the best $100 you recently spent? What and why?

My most recent purchase around the $100 mark would have to be 2 or 3 more books I picked up. One I’m currently reading is riddled with pen and hi-lighter to emphasize great points, key information, and anecdotes that I want to read again.

What is one piece of software or a web service that helps you be productive?

I use Manychat for building chatbots that are connected to my business pages on Facebook. I use this for 3 main things. First is to educate on how broadcasting messages to subscribers with Manychat have the better open and click through rates than email. Secondly, I use it to ask all of the questions I need it to and send me new leads that meet the criteria I need to best serve them and their business. And lastly to notify me when I obtain new subscribers, or when someone wants to message me, or subscribers open my form for video production and to learn more about their business.

What is the one book that you recommend our community should read and why?

I would like to recommend The Alter Ego Effect, The Power of Secret Identities to Transform Your Life written by Todd Herman. I enjoy this book because I’ve made some connections with the use of secret identities and acting out a character in a show. I’ve had more heroic characters in theatre that clearly have a different demeanour, different thoughts, and attitudes compared to characters that are less heroic and more comical, or serious. It’s sort of like being able to tap into an alter ego or to “get into character” so you can access traits that an alter ego you’ve created has that will aid you in the situation you may be in at anytime. I hope that made sense! Haha! Go pick that book up and you’ll see what I mean!

What is your favorite quote?

I just finished John C. Maxwell’s latest book in audio called Leader Shift. There is one line near the end of the book that goes something like this: “Be the vessel for greatness to flow through you to others”. It’s the second book by John that I’ve read or listened to that has helped me learn more about leadership.

Key Learnings:

  • Educate yourself on topics that are relevant to your business and interest.
  • Plan your day the night before, save your brain power for the actual tasks, not for keeping track of them.
  • You have the time to work out a business plan or a passion project. You just aren’t making the time for it.