Jordon Wallace Schultz – CEO of JWS Publishing

I recommend everyone start every day thinking about the things you want to accomplish, and actually visualize yourself doing those things!

Jordon Wallace Schultz is an Internet marketing executive and CEO of JWS Publishing Inc., an advertising solution for apps and mobile sites. Jordon Wallace Schultz is originally from Buffalo, New York, and attended Rochester Institute of Technology where he received a Bachelor of Science (BS), graduating with a 4.0 GPA. He started his adult life with a career in mechanical engineering.

Jordon Schultz is well versed in Brazilian Jiu-Jitsu, receiving several awards including being 2010 Pan Champion, 2010 World Champion at purple belt, and the 2011 Brown Belt World Champion.

Since his previous successes in Brazilian Jiu-Jitsu, Jordon Schultz has ventured in the avenues of Internet marketing. He has designed, launched, and scaled several mobile advertising campaigns, as well as worked in media buying and conversation optimization related focuses.

In addition to Jiu-Jitsu and Internet marketing, at his core Jordon Wallace Schultz an entrepreneur, published author, dog lover, and has coached numerous amounts of people by helping them start online technology businesses. His many different interests have all made a huge impact on his current success not only with JWS Publishing Inc., but also helping people and coaching them to understand Internet marketing in the best way possible.

Where did the idea for JWS Publishing Inc. come from?

I’ve had a lot of training and extensive knowledge of digital advertising as well as media buying in the past. My background in engineering from college made those types of skills easy to pick up, and once I had a firm handle on those processes, starting JWS Publishing was an easy decision to make.

What does your typical day look like and how do you make it productive?

Every single day for me is similar in the sense that I want it to be as productive as possible, however every day is still a bit different. I spend time researching new techniques and continuing to master old ones. I share these strategies with my clients and put them in the best position to succeed as possible.

How do you bring ideas to life?

Relentless work ethic. If I have a thought or idea that I think will be beneficial for JWS Publishing Inc., I pursue it until it is finalized. Some things in this industry take time to work out, but from my previous training in Jiu-Jitsu and other areas, I have learned that persistence coupled with patience will always show results.

What’s one trend that really excites you?

That is really hard to pinpoint, considering there are so many trends constantly coming and going in this industry! I would say the fact that Instagram is starting to get into localized marketing for users. I feel like their “sponsored” post plan could have been really messy but it is starting to look like a really great trend in mobile advertising.

What is one habit of yours that makes you more productive as an entrepreneur?

Well I’ve already discussed with you my work ethic, which I believe makes me more productive, but something many people fail to consider when it comes to productivity is what you are doing when you aren’t working. It is important to have down time that is actually spent doing something beneficial. As you could probably tell, I am into fitness in a big way. I like to work out and keep my body in shape, as well as take walks with my dog in order to clear my head sometimes. If you keep working straight for days it might hinder all notions of productivity.

What was the worst job you ever had and what did you learn from it?

I don’t really want to say I’ve ever had a bad job, because I really haven’t. I can say that training in order to reach the level of successes that I did in Brazilian Jiu-Jitsu was very difficult, and at times seemed daunting. But the more you put into something like that, the more you eventually see coming back out of it. I really learned a lot about patience. I saw someone recently post about fitness, and they said something to the extent of “If you have one bad meal you won’t become out of shape. You also won’t get in shape by working out once”. Patience and persistence is key to success in so many different areas of life.

If you were to start again, what would you do differently?

I probably would have tried to start getting into Internet marketing earlier than I did initially. I have been implementing these strategies for a while now, but the earlier people start with any sort of passion the better equipped they are to succeed sooner. Seems like a pretty obvious statement, but it takes some people a while to find what they are passionate about.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

I recommend everyone start every day thinking about the things you want to accomplish, and actually visualize yourself doing those things! I know, it sounds like one of those cliché things people talk about a lot, but most people don’t believe they are actually going to accomplish their daily goals and just imagine that somehow they will. If you imagine and believe that you will accomplish your daily goals, more often than not you will be happy with the results once your daily strategies are applied.

What is one strategy that has helped you grow your business? Please explain how.

I am a big fan of brainstorming sessions. Sometimes people get caught up in their day in and day out strategies that they constantly utilize certain techniques without monitoring results. And at times those results might not be working and you don’t even know it! Taking a step back, looking at strategy and the results it has or hasn’t produced, and potentially brainstorming new ideas or techniques to help grow business is something that I find very helpful.

What is one failure you had as an entrepreneur, and how did you overcome it?

I think one thing I have found difficult as an entrepreneur, is that not everyone thinks the way you do. Steve Jobs once said, something along the lines of, you have to be almost insane to be an entrepreneur, because no rational person would put up with all the hardship that comes along with it. So I wouldn’t say there has been a major failure, but more so identifying those you want to work with that think like you and act as you do has been something I’ve had to learn.

What is one business idea that you’re willing to give away to our readers?

Well if I had a really good business idea I think I would have tried to create the business already myself! However, making money using Internet marketing strategies seems to be a really great business model. I do have a coaching course to teach people how to be successful in this avenue, but promoting products on the Internet is very simple once you get the hang of it. Not to mention it can be very lucrative.

What is the best $100 you recently spent? What and why?

Any $100 I have spent on travel expenses has been the best $100 I’ve spent. I love traveling. People talk a lot about traveling as a way to gain greater knowledge on the world and possibly yourself, which I find to be true. The more I can explore the world, I feel the more I can take on major challenges.

What software and web services do you use? What do you love about them?

I am an advocate of social media for personal and professional use. I’m sure you get that a lot, but some of your readers out there may not remember a professional world without social media as an asset. It is a miraculous networking tool, as well as really great for marketing products for yourself or others out there.

What is the one book that you recommend our community should read and why?

If you are a start up, or a budding entrepreneur, I definitely recommend you read “The Startup Playbook” by David S. Kidder. It talks about the fastest growing startups and their founders, and what things they did to achieve such success.

What people have influenced your thinking and might be of interest to others?

I mentioned his name earlier, and this is going to sound totally cliché, but in the tech world I have learned a lot from Steve Jobs. His outlook on life and view on building a business from the ground up is really astonishing. I feel like a lot of people know who he is but haven’t really taken the time to let his speeches and ideas sink in, so I would recommend giving that a chance.