Justine began her career as a small business marketer in 2008. In her first marketing role, she also assisted with sales training, increasing program revenue by over 40%. She even helped scale the company’s marketing lists from 500 to 15,000+ contacts while decreasing their email bounces by 10%+. She eventually began to lead the RFI/RFP process, writing and present solutions to high-level executives at global, publicly-traded companies. The company was later acquired for $30M in 2018.
In search of a more challenging role, Justine accepted a position as the 35th employee for a local start-up where she worked with two other marketers to increase company leads by 25% in just a few, short months. The company was acquired just six months after she joined the team. She went on to accept her first management-level position at a well-known publishing company in 2012 where she rebranded one of their least successful conferences, increasing profits by 600% while simultaneously decreasing spend by 50%+. The company was later acquired for $300M.
Drawn back to the start-up marketing life, Justine settled into her role as a Marketing Manager and quickly worked to increase inbound leads by 80%+. After helping to develop growth-oriented marketing strategies, she worked to execute a comprehensive marketing plan. She was single-handedly responsible for creating all the company’s marketing content as part of this effort and learned how to leverage a limited marketing budget for explosive growth.
After raising nearly $750K for a local nonprofit after leaving that start-up in 2014, Justine launched her consulting agency Mirelle Marketing, LLC with one goal in mind – to help small businesses achieve faster, more purposeful growth despite limited resources.
Through networking and a successful referral program, she has helped hundreds of small businesses and start-ups worldwide set and achieve their marketing goals. Her work and expert opinions have been featured in major publications such as CIO.com, FitSmallBusiness.com, and Business2Community.com. She also leads a marketing community called Growth Mindset Marketers where she assists entrepreneurs with easy, fun, and effective marketing strategies for pennies a day.
To learn more about Justine, please visit www.linkedin.com/in/justinejbeauregard.
Where did the idea for Growth Mindset Marketers come from?
It was quite a literal and simplistic choice. Growth Mindset Marketers implies people are marketing their small businesses with a growth mindset. They’re seeking marketing support that is designed to help them take their business to the next level, and I provide everything they need to do so.
What does your typical day look like and how do you make it productive?
My typical day begins always with gratitude. I set my mind to an outlook of positivity and usually have a cup of coffee while I reflect on my tasks, which are always set the night prior. I then work in batches to improve my focus and maximize my time. I always, however, leave time for creative thought and take notes when feeling inspired so I can look back on them when I am no longer in create-mode.
How do you bring ideas to life?
Action. I focus on goal setting and leverage my experience and the experience of those in my community and support system to take an idea from concept to creation.
What’s one trend that excites you?
The value funnel. I love that people are finding a renewed focus on service before sales, adding value and following their passion and purpose before making offers.
What is one habit of yours that makes you more productive as an entrepreneur?
Working on similar tasks at a time. I tend to batch my tasks by how I am using my brain, so writing is one, designing is another, scheduling is another, etc. and I pre-plan content months in advance.
What advice would you give your younger self?
Be yourself, unapologetically. There is an audience for every brand, a seat for every person. You do not have to mimic those you admire to be successful. Just be you.
Tell us something that’s true that almost nobody agrees with you on.
You don’t have to do it all to have it all. Often, people think they have to use social media, blogs, a website, networking, etc. to run a successful business. I believe, however, that this is a myth perpetrated by those who sell these services. Instead, I believe you can do only the things that resonate with you and be wildly successful. I have seen it, first-hand. People who have no website and scaled businesses by only word of mouth and result-oriented action to 6 figures in under a year.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
Optimize. I am always seeking the best way to market my business. The ideal message for my core audience. The most effective ways to deliver value to my tribe. Small tweaks have gotten me to 90%+ opens on my emails and 80%+ clicks. I have built my business this way and hundreds of others’ by helping them perfect this process. It’s a game-changer.
What is one strategy that has helped you grow your business?
Referrals. I have, ironically, never had to market my marketing firm. I have built a brand almost entirely on referrals. I simply make it a point to overdeliver on value and make my clients aware of my referral program and incentives when appropriate. It works every time.
What is one failure you had as an entrepreneur, and how did you overcome it?
I made $0 in the first 3 months I was in business. I then hired a coach, and I closed my first client on a cold call in the fourth month. I helped him scale from $3k per month to $70k per month and have barely had to do a thing marketing-wise to acquire new clients since!
What is one business idea that you’re willing to give away to our readers?
I would love to see someone start a business that assists disabled people in launching small businesses. Something uplifting that would impact our economy and souls in a positive way.
What is the best $100 you recently spent? What and why?
I purchased a website theme that saved me dozens of hours and lots of frustration!
What is one piece of software or a web service that helps you be productive?
I love Toggl. This software is a time-tracker that allows you to break down how you spend your time, and it also makes billing clients easier. Oh, and it’s free!
What is the one book that you recommend our community should read and why?
Anything by Simon Sinek is worth a read, but particularly his book “Leaders Eat Last.” It’s beautifully articulate and sparked something in me that led to my launch of Growth Mindset Marketers!
What is your favorite quote?
“Yesterday, you said tomorrow.” – UNKNOWN
I love this so much because it speaks to acting over making excuses. The best time to begin is now!
– Always strive to be your authentic self and be grateful for what you have.
– Invest in free or inexpensive tools that make your life easier and stress free. It’s worth it every single time. One example? Toggl for time tracking!
– Don’t overthink your marketing. It’s entirely possible to do more with less and grow your business without spending a fortune or investing countless hours on frivolous tasks.
– If you seek to be inspired personally and professionally, read anything by Simon Sinek – particularly “Leaders Eat Last.”
Carlyn runs the day-to-day publishing operation here at ideamensch and interacts with our awesome customers and entrepreneurs. She is likely editing this with a cat on her lap.