Kimberly Maska is the CEO of Spiritual Biz Publishing, creator of Spiritual Biz Bootcamp, and publisher of Spiritual Biz Magazine. Dedicated to showing spiritual entrepreneurs how to create 3D success while maintaining a 5D vibration, she has become the go-to marketer for spiritual entrepreneurs around the globe. She uses her business and marketing expertise to show spiritual coaches how to create financial success while shifting consciousness on this planet. She brings nearly 20 years of business development experience to the table, including 8 years on Wall Street. Five of those Wall Street years were as a managing partner at a broker dealer, valued at $165 million, that she founded with 8 colleagues. With recognized efforts in changing people’s lives, Kimberly Maska is gifted with the ability to intuitively see a client’s business and craft a strategy for success.
Marrying her business expertise with her love for raising consciousness, she has made it her mission to show spiritual entrepreneurs how to realize their greatest potential and turn their life calling into a lucrative business through vibrational marketing, a process of finding, attracting and connecting deeply with their soul tribe, thus allowing spiritual entrepreneurs to share their message with the world and create a business that is a catalyst for good.
Where did the idea for Spiritual Biz Publishing come from?
The last 8 years of my corporate life were spent on Wall Street. It was exciting and fun. I even ended up building a $165-million-dollar company with 8 partners, but I knew something was off. Eventually, the fun wore off; I was exhausted. I wasn’t sleeping, and my hair was falling out. I was eating too much, and I was drinking too much. Always in this miserable space, I would lie awake every Sunday night dreading work on Monday. The misery set in to such a level I knew I just couldn’t do it anymore. I left the company I helped create and went to “find myself.” On my journey, I began to meet healers and lightworkers who were extraordinarily gifted individuals. They were talented but were struggling with how to get their message out into the world and create an actual business with their gifts. Creating a business has always come easy to me, but each time I tried to show a healer how their business could thrive, they looked at me like I was speaking another language. Then, it hit me. I would use all of the expertise from my time on Wall Street, all of my business and marketing experience, and my own intuitive gift to be able to “see” someone’s business, to show spiritual entrepreneurs how to create financial abundance so that they can serve the world. That is how Maska Media was born.
What does your typical day look like and how do you make it productive?
I plan my day the night before. When I rise in the morning I already know what my day is going to look like. I like to plan my day the old-fashioned way with pen and paper and I use this amazing planner called a Panda Planner. I love it so much that I give one as a gift to all of my Spiritual Biz Bootcamp clients. On a typical day, I am up by 6:30 a.m., and I meditate with our adorable pug, Bogart, on my lap. After 30 minutes of meditation, I will do a little spiritual reading and then begin my work day. Depending on the day, I may have a couple of client calls and calls with my team. I block off Tuesday mornings and most Fridays so I can have time to focus on specific projects (since it is nearly impossible to work on a project in between calls). If I have a free hour on my calendar during the day, then I block it off with a task to complete. There is no “FREE” time on my calendar. I make sure that I am conscious of how I am using my time and working through my project list.
How do you bring ideas to life?
I have an idea journal. It is a small journal that sits on my desk, and the ONLY things that go in there are new ideas. I used to jot my ideas down in my daily notebook, but then I wouldn’t be able to find them, so I started this separate journal. The amount of ideas I receive can be overwhelming, and I know that it is impossible to execute them all at once, so the journal really helps. Each week I review the journal to determine if the timing is right to bring my ideas into reality based on the current goals of the company.
What’s one trend that excites you?
I don’t know if I would call it a trend, but spiritual awakening is definitely exciting. I work with healers and lightworkers, and it is so fun to watch people awaken to a new version of themselves and decide to serve with their gifts. There is a shift happening on the planet now, and more and more people are awakening to their authentic selves.
What is one habit of yours that makes you more productive as an entrepreneur?
Scheduling time to create. One week a quarter, I clear my calendar of all meetings and just focus on creating and implementing one of my new ideas from my idea journal. This allows me to keep things fresh and always have new content for my clients.
What advice would you give your younger self?
Find a mentor as early as possible. I was the first one in my family to go to college, so there wasn’t anyone to guide me on my journey. My parents encouraged me, but weren’t what I would call “mentors”. Without a role model, I just followed my intuition, instinctively knowing I could be and do anything I wanted. I can honestly say I didn’t even consider the idea of a mentor until I was an entrepreneur starting Maska Media. If I had had a mentor when I was younger, then it would have saved me some of the struggles I have experienced and accelerated my success.
Tell us something that’s true that almost nobody agrees with you on.
One of my most popular quotes is “You are being selfish if you aren’t earning 6 figures”. This quote triggers people when they first hear it, and almost no one agrees. I even have a meme I created that says: “SURVIVAL TIP: If you are ever lost in the woods, just start talking about how selfish it is to earn less than 6 figures; rest assured, someone will show up to argue with you.” Sadly, it is true! I do ultimately get people to shift when I explain why it is selfish. The way I look at it, if you are earning less than 6 figures, things are tight. Especially if you have kids, a mortgage, car payment, and then of course taxes. If things are tight, then you aren’t donating money to institutions that can help people. However, when you create more than 6 figures a year, you can breathe and share your wealth with others. When people get this, they smile and say “Thank you.”
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
We are all familiar with our client avatar, but I have created a unique process that is called an Avatar Manifestation Script. It is a 4-step process that allows me to get crystal clear on who my ideal client is and how I am serving them. As I grow and change, so does my client. So I complete my entire Avatar Manifestation Script twice a year. This allows me to be sure that all of my words and marketing are in alignment with my ideal client and creates a deep connection with them.
What is one strategy that has helped you grow your business?
Consistent advertising. It surprises me how many people start a business, advertise for a little while and then stop. Why would you stop? The difference between having a hobby and a successful business is advertising. Even when things have been tight, I ALWAYS keep my advertising going. Without customer acquisition you don’t have a business.
What is one failure you had as an entrepreneur, and how did you overcome it?
One major failure was not fully stepping into my role as CEO. There is an interesting point in your career when you go from solopreneur to manager to CEO. When you are managing your first few team members, it feels like family. When it feels like family, the rules get a little lax and boundaries are tested. I allowed boundaries to be crossed, and that mistake cost me dearly. My policies and procedures were ignored, and team members began to do things “their own way.” This created a disconnect with the clients who were told things that were not in alignment with how I was teaching. There was some ugly fallout. I had to release half of my team and then do damage control with the clients. I survived, but it felt like I was starting over from scratch. That experience was a huge eye opener. I now have procedures in place to make sure that my vision for the company is upheld by everyone on the team.
What is one business idea that you’re willing to give away to our readers?
Look back over your life, and find the moment when you were faced with a huge obstacle. Something you thought you couldn’t overcome, but you did. You survived. I promise you someone else is going through the exact same thing and looking for someone to solve that exact problem for them. Be the problem solver.
What is the best $100 you recently spent? What and why?
The best $100 I recently spent was on my house manager. He comes in every week and cleans, organizes us, creates our grocery list. It’s the little things I don’t have to think about that make a huge difference in my life. For example, he puts out fresh towels throughout the house, makes sure all of the tissue boxes are full, and even puts lavender caches in our shoes. I never realized how much time I spent doing the small odds and ends around the house. Now, all of that is done for me, and it is the BEST investment I have ever made (my husband agrees too!).
What is one piece of software or a web service that helps you be productive?
Nutshell has changed how my team works. It is one of the friendliest CRMs I have ever used, and it makes my operation run smoothly. My business operates a bit differently than how a traditional CRM works, but Nutshell gives me the flexibility I need to add new fields and customize how the leads flow into the system. The entire team uses Nutshell to communicate with ease, and it even has a full call recording system so we can record all of our client communication.
What is the one book that you recommend our community should read and why?
I have been on a Grant Cardone binge. You either love him or you hate him, but I love his no-nonsense delivery. Be Obsessed or Be Average is brilliant. It makes you rethink what you are doing. As entrepreneurs, we are all striving to be successful and be our best, but sometimes we can’t see our blindspots. This book was just the jolt I needed. In fact, this book prompted me to fire someone. Grant says, “No one should quit, they should be fired. Because if they quit, that means they checked out months ago and you are paying for that.” That was a huge aha moment. I realized there was someone on my team who had checked out months before. I kept thinking she would turn around and re-engage, but then I realized I was making excuses for her. When I heard those words from Grant, there was no question in my mind that it was time to let her go. That one book helped me become a better CEO.
What is your favorite quote?
“No problem can be solved from the same level of consciousness that created it.” ~Albert Einstein I love this quote because it reminds us to think from a place outside of what we “know”. We must shift consciousness, allow for inspiration and then we can solve any problem.
• Make sure that your vision for the company is upheld by everyone on the team.
• Set time aside each quarter to create. That is how you stay on top of your game and deliver new content to clients.
• As you shift and grow, so does your ideal client. Make sure you are reevaluating who they are twice a year.
Carlyn runs the day-to-day publishing operation here at ideamensch and interacts with our awesome customers and entrepreneurs. She is likely editing this with a cat on her lap.