Lauren Petermeyer

If you aren’t sure about moving forward with an idea, just do it. There will never be a “right” time.

 

Lauren Petermeyer is Editor-in-Chief of Morethanglam.com, a resource for young women to not only learn how to accentuate their outer beauty, but to find their inner beauty as well. The brand is a part of Summit Life Media, based in Nashville, TN.

Morethanglam (previously known as Beauty Hacked) was recently completely re-branded, and Lauren spear-headed the process. Beauty and wellness have always been passions of hers, but she saw that something was missing in the industry – self-love. She wanted to create a space for women to feel comfortable improving themselves on the outside, but simultaneously working on who they are on the inside, too.

Prior to joining the team and heading the re-brand of Morethanglam.com, Lauren attended the University of Missouri, graduating in 2017 with a Bachelor’s Degree in Communication. An emerging young business woman, Lauren has her hand in various other areas of media, including digital advertising, PR, and graphic design.

Lauren currently lives in Nashville, TN, where she loves to see live music shows, discover great new restaurants, and hang out with friends. In her free time, you can find her with a nice glass of wine watching a true crime documentary.

Where did the idea for your company come from?

When we decided to re-vamp the beauty website, I knew we needed a killer name. However, we were purchasing an existing domain rather than creating a new one from scratch. Immediately when I saw morethanglam, I knew it was perfect because it incorporated glam, but also implied that there was more to us. Morethanglam is exactly what it sounds like – glam, but with more substantial content.

What does your typical day look like and how do you make it productive?

A lot of my job consists of weekly tasks that I always know I have to get done, so I start each day by writing down a to-do list from the top of my mind. I sort of just brain dump everything I know needs to for sure get done that day. I’ll occasionally have meetings and brainstorm sessions, but most of the day I’m powering away at my computer to get the site looking great.

How do you bring ideas to life?

I think bringing an idea to live takes you simply starting. Not everything is going to be able to be planned and perfect before you start, so sometimes you just need to take the first step, even if you’re not ready.

What’s one trend that excites you?

I think it’s becoming trendy for people to be more transparent on social media, and that really excites me. Social media, especially Instagram, is a place where people can post everything amazing happening in their life, and often it looks very glamorous. But that’s not real. I’m seeing more and more influential people showing the not-so-great parts of their life online, and it’s really refreshing.

What is one habit of yours that makes you more productive as an entrepreneur?

Setting reminders for myself. Whether it’s writing something down in my planner, or creating a reminder on my Google Calendar, I have to have it somewhere other than my brain to remind me.

What advice would you give your younger self?

To listen to yourself and do what you love, no matter what anyone else says.
Also, work hard now so you can relax later.

Tell us something that’s true that almost nobody agrees with you on.

No matter who you are or what you do, you are enough.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Have a morning routine. The one thing that sets a positive tone at the beginning of each day is to have a productive morning that is not rushed. Even if it’s something you do that takes just 5 minutes, like meditating or enjoying a cup of coffee, keep it consistent and make time for it in the morning.

What is one strategy that has helped you grow your business?

Be consistent. When it comes to blogging/content creation, you need to be consistent and engage with your followers. If you aren’t consistent, you aren’t top of mind.

What is one failure you had as an entrepreneur, and how did you overcome it?

Morethanglam hasn’t always been consistent, and things weren’t always done the right way. I think every little failure along the way taught me how not to do things, so I could learn how to properly do them.

What is one business idea that you’re willing to give away to our readers?

If you’re passionate about writing, becoming a freelance writer is an easy way to get that creative outlet while making some extra money. Businesses will always need content, so why not offer your expertise?

What is the best $100 you recently spent? What and why?

Concert tickets. They’re always worth it.

What is one piece of software or a web service that helps you be productive? How do you use it?

MailChimp! It’s easy to navigate, and it provides quality reporting metrics to see how your newsletters are performing.

What is the one book that you recommend our community should read and why?

“You Are A Badass” by Jen Sincero. It’s so inspiring and makes you think about spirituality in a different way.

What is your favorite quote?

“You teach other people how to treat you by how you treat yourself.”
If you don’t treat yourself with love and respect, how do you expect others to do so? Set the example for others, and you’ll always get what you want and deserve.

Key learnings:

• Writing things down is the best way to stay organized – your brain can’t hold everything.
• If you aren’t sure about moving forward with an idea, just do it. There will never be a “right” time.
• Read “You Are A Bad Ass” by Jen Sincero to get that extra push you need to attack your life and do what you love.
• Take care of yourself no matter what.

Connect:

Morethanglam.com