Laurie-Anne King is a visionary financial educator and co-founder of Dow Janes, an innovative financial platform dedicated to empowering women+ to reshape their financial futures. Laurie-Anne and her co-founder Britt Williams Baker have created a supportive community where women+ can learn the ropes of personal finance, tackle debt, and learn to invest confidently. With a background in personal growth and coaching, Laurie-Anne brings a unique approach to Dow Janes that combines mindset shifts with actionable strategies to achieve financial well-being.
What is your typical day, and how do you make it productive?
As a mom of 3 kids under 5 – my day starts early! Breastfeeding, packing lunches and school drop off fills the first few hours of my day. I love to get in some physical movement early in the day as well before starting work. I take care of my babies, my body and then my business!
How do you bring ideas to life?
Ideas often come from conversations I have with our community and what I learn from their unique financial journeys. Sometimes a really great idea seems to just “take me over”. I get obsessive and can’t really stop until it has come into fruition. I would say that my creative process is fast, furious and chaotic – but it works! I also love collaborating with Britt and the team to make the final product even better!
What is one habit that helps you be productive?
Daily reflection. I spend a few minutes at the end of each day journaling about what went well and what I could improve. This habit helps me process my thoughts, recognize areas to improve, and appreciate the day’s accomplishments. It keeps my goals front and center and helps me recalibrate if necessary.
What advice would you give your younger self?
Trust your intuition more and give yourself permission to learn by doing. A lot can be learned by just getting your hands dirty! Just go for it! Bite off more than you can chew and then chew like heck!
Tell us something you believe almost nobody agrees with you on?
I firmly believe that finances should be talked about as openly as physical health or fitness. People often hesitate to discuss money because it feels taboo, but it’s crucial. Money is a foundational aspect of our lives, and normalizing conversations around it can help everyone make better, informed decisions.
What is the one thing you repeatedly do and recommend everyone else do?
Automate as much as you can—investments, savings, even bill payments. Automation removes the mental friction from handling finances and makes it easier to keep moving toward your financial goals without having to think about it constantly.
When you feel overwhelmed or unfocused, what do you do?
I take a short break and do a “brain dump”—writing down everything on my mind, no matter how small. This exercise helps me get a clear picture of what’s overwhelming me and usually highlights the specific tasks I need to prioritize. I follow this with a few minutes of meditation or a walk to reset.
What is one strategy that has helped you grow your business or advance in your career?
Listening deeply to our community has been a game-changer. By understanding their financial struggles and aspirations, we can create content and programs that resonate on a personal level. We then test those ideas, refine them based on real feedback, and deliver something impactful. This cycle of listening, creating, and iterating has fueled Dow Janes’ growth.
What is one failure in your career, how did you overcome it, and what lessons did you take away from it?
Early on at Dow Janes, we launched a course on paying off credit card debt that didn’t take off because it was too complex and intimidating for our audience. It taught me the importance of meeting people where they are and simplifying the process. Financial topics need to be approachable; now, we focus on creating content that’s digestible, relatable, and actionable for everyone.
What is one business idea you’re willing to give away to our readers?
An app that helps people track financial wins daily, from paying off a debt to resisting a non-essential purchase. It could serve as a motivational tool, making finances feel like an exciting journey rather than a chore.
What is one piece of software that helps you be productive? How do you use it?
Honestly, I feel like I have tried everything under the sun – but I’m still just a pen and paper girl. For managing our team ClickUp is my go-to. The clarity it offers keeps everything organized, and the reminder features ensure nothing slips through the cracks.
Do you have a favorite book or podcast you’ve gotten a ton of value from and why?
I’d highly recommend You Are a Badass at Making Money by Jen Sincero. It’s both motivating and practical, and I love her approach to removing the fear and guilt that often surround money. It aligns with our goal at Dow Janes of making wealth-building an enjoyable, empowering experience.
What’s a movie or series you recently enjoyed and why?
I recently enjoyed *The Diplomat*—it’s such a compelling series! The show masterfully blends high-stakes political drama with sharp, witty dialogue, and I was hooked by its complex characters and unpredictable twists. The lead character’s struggle to balance intense diplomatic responsibilities with her personal life adds a relatable and human element, making the story both thrilling and emotionally engaging.
Key learnings
- Listening to your audience deeply and continuously fuels growth.
- Automating finances can be a stress-free way to stay on top of goals.
- Financial wellness conversations should be as open as discussions on physical health.