Mansi Biyani is the Founder at MBDH Wellness. MBDH Wellness is India’s 1st Ayurveda brand backed by clinical trials, AI and 65 years of legacy. MBDH Wellness is the new age brand focusing on delivering 5000 year science of Ayurveda to today’s new age millennial’s. It focuses on modern Indian’s health concerns and promises to deliver it through its E-commerce channel. Previously, an Architect she has worked on multiple projects and has designed spaces in the hospitality and commercial spaces. She completed her education at Heriot Watt University, Edinburgh Scotland and has traveled to more than 35 countries where she has got a rich experience of different cultures, work – life and build successful global partnerships.
Where did the idea for MBDH Wellness come from?
My co- founder happens to my sibling and we both share similar values, cultures and more importantly the same business acumen. When I decided to launch the business my sibling who was still graduating then decided to join me and support me in my vision. We’ve seen everything from planning to execution, how to hire right candidates, how to pitch for sales and manage each other’s teams from time to time. We started MBDH Wellness to deliver world class Ayurveda solutions around the globe at the comfort of their home and prevent major illness which are common due lack of healthy lifestyle and negligence. We also agree that India is still a growing market and there is lot to do but we’re sure with our hard-work and persistence we will be delivering the best in the Indian market and around the globe.
What does your typical day look like and how do you make it productive?
We started our operations in the year 2021, and since then our start-up has taken most of the our day-to-day activities. I’m committed to my work and start my work sharp at 9.30 A.M. As a person I’ve become much organised now and try to finish productive meetings early mornings. Mostly the lunch and evening hours include working with the core team and planning on our growth, marketing and sales strategy. Sometimes, I do spend time with my mentors and read to gain more knowledge on the domain. My goal for the entire day is mostly scheduled on the previous night itself giving myself some time to spend with my family and friends as well.
How do you bring ideas to life?
“20 SECONDS OF COURAGE”. I truly believe in this principle that most of the things/ ideas we’ve in our mind can be executed with just 20 seconds of insane courage and eventually taking the leap forward. Whenever, I think about an idea and if at all it scares me about the execution, 20 seconds of courage is enough to start something new, and always helps me in overcoming the self doubts I have. I also believe that you can always fix things and make them better later with your consistent hard-work and dedication.
What’s one trend that excites you?
Artificial Intelligence, I think its not the AI that will change the world but the humans that will use AI will. In every industry, AI is going to bring revolutionary businesses, for me in the health space and will all together change our lives for the better.
What is one habit of yours that makes you more productive as an entrepreneur?
The habit of writing down your goals. Whether long term or short term the habit of writing my goals helps me reduce procrastination and manage time effectively.
What advice would you give your younger self?
Read more books, travel a lot and make friends outside of your community, city and country.
Tell us something that’s true that almost nobody agrees with you on.
Focus on being a generalist rather than specialist. As an entrepreneur, I need to be a generalist and execute all kind of activities. Most of the people, think specialization works and helps them in building a career but I personally don’t agree with the thought.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
Entrepreneurship is boring. As flashy as it sounds, the journey of becoming an entrepreneur is not so happening with late night hours, missing important events and more. I believe and recommend it to everyone to be consistent and keep raising the bar high, if you really want to be a successful entrepreneur.
What is one strategy that has helped you grow your business?
Excellent product landing page. I’ve seen that an excellent product landing page delivers high ROA’S and get us way ahead of our competition. Also people look for genuine reviews, a familiar face and real time updates about the brand, that has eventually helped us in growing our business. Also working on optimizing the e-commerce with SEO is also important and plays a huge role in growing the business.
What is one failure you had as an entrepreneur, and how did you overcome it?
No able to get offline sales in the 1st year of our business. As a founder, I thought it was a great strategy to get offline sales initially but it gave me big lessons on building a brand online first and how to develop good relations with the business partners and community.
What is one business idea that you’re willing to give away to our readers?
Climate Finance, Building the case to collectively grow climate innovation with private finance. The call for climate change is growing and the world will sooner adopt sustainable solutions in their respective domains. I think a lot more new innovations need to be discovered to fight climate change. In India, the innovators are there, but they do need a more supportive environment.
What is the best $100 you recently spent? What and why?
My last purchase was an under desk treadmill to boost my health and build brain stamina. I’m going to turn 30 next year and I think investing in health is of utmost importance while building my startup. The treadmill helps me in being active in the office and I plan to add some more exercises with it in near future.
What is one piece of software or a web service that helps you be productive?
As a popular notes organizer and planner app, Evernote is my favorite for taking notes and organizing all of your ideas in one place. The app allows me to capture notes not just with writing, but also with photos, audio, digital sketches, PDFs, and more — and it’s all instantly searchable (yes, even images!). Plus, I can sync all my notes across different devices for an easy way to keep it all on the go.
What is the one book that you recommend our community should read and why?
Autobiography of a Yogi. It is one of the famous Spiritual Book of the Twentieth Century which is written by Paramahansa Yogananda. In this book he explained memorable findings of the world of saints and yogis and also explained science and miracles, death and resurgence. With soul-satisfying consciousness and endearing wit, he lightens the hidden secrets of life and the world opening our hearts and minds to the happiness, splendour and limitless spiritual capacities that last in the lives of every human being.
What is your favorite quote?
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
– Steve Jobs
- Be optimistic. As an entrepreneur its important to be optimistic specially during
the days when you take on your failures.
- Be consistent, its important to hit the ground even on days you feel like not doing.
- Be fearless, the world sometimes looks quite daunting but as an entrepreneur we
need to pull through and deliver on what it needs to be done. NEVER GIVE UP!
Steve (Stefan) Junge hails from Germany and helps with the day-to-day publishing of interviews on IdeaMensch. While he and Mario don’t share a favorite soccer club, their enthusiasm to help entrepreneurs is a shared passion.