Manuel Marinari

Founder of Sway Society

Manuel Marinari (born 6 August, 1989) is an Italian entrepreneur, social media influencer, content creator and digital marketer. Marinari is the founder of Sway Society, a digital marketing agency based in Taipei, Taiwan. He is best known for his expertise in gaining online traction for his clients. Marinari is considered as a Social Media expert who can drive immediate traction and has worked with several major companies, celebrities, influencers and startups.

Marinari developed an interest in business at an early age and built a list of prolific clientele, looking for better search visibility and social media traction. Marinari mostly works in the Asia-Pacific region and has managed to build a wide network of 25 million on media platforms, including Instagram, Facebook, TikTok and LinkedIn.

Marinari is widely known for posting content related to Pokemon and other geeky stuff. Marinari is a gaming enthusiast who has made a name for himself by sharing content that resonates with his personal interests.

Where did the idea for Sway Society come from?

After years working in the Facebook pages Marketing , I bumped into Asia where the online attention is incredibly high, you can reach even your grandma. Social media platform evolution and influencer marketing are moving so fast here.

What does your typical day look like and how do you make it productive?

I work with social media 24h but I start using my phone only after my breakfast.
My morning routine is; wear a pair of shorts, wear my airpods, turn on spotify and run up and down the hill nearby my place. Exercise and music are a perfect combination to start your day in a positive way

How do you bring ideas to life?

Simply watching what other people do and what Google suggests.
I usually get ideas at night, write down on my “alarm label”, read it in the morning (or I will forget it ahah) and then do research on Google if there’s a chance to make it real.
I try to make the process as fast as I can, even if the execution isn’t perfect and correct I believe that faster I’ll fail, faster I’ll learn how to get to the right one.

What’s one trend that excites you?

pokemonGO is the biggest online trend that excited me. Everyone in the world was connected by phones, happy to hangout together around the city and parks, like good old times. I’d like to see more of this in the future.
I remember the day the mobile game has been released as one of the happiest in my life because I reconnected with many friends.

What is one habit of yours that makes you more productive as an entrepreneur?

Having a good harmony with my body and with nature, outdoor workout is the best, mostly for your mind.

What advice would you give your younger self?

I am very stubborn I believe I wouldn’t listen to my own advice. I wasted time with many videogames but I believe it taught me, how to focus and be determined on achieving goals.
Oh I almost forgot, I’d definitely tell myself to buy Bitcoin, LOL.

Tell us something that’s true that almost nobody agrees with you on.

I hate communicate with emails, they’re too slow for millennials and gen Z, I try to use them the less I can! I am a social media dude, the world is now moving faster than emails!

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Being nice and give free value to your network and clients. You will be rewarded in the future and of course keep updating your knowledge.

What is one strategy that has helped you grow your business?

Find the right business partner and the right clients.
I like to create a direct and healthy relationship with my clients, overdelivering and updating them anytime I can.
The value you’ll share with them will be rewarded with future referrals and open your business to other networks.

What is one failure you had as an entrepreneur, and how did you overcome it?

I can’t even count ahah, but I needed all of them.
Failure is the only way to success.

What is one business idea that you’re willing to give away to our readers?

98% of people are lazy, 1% is talented and 1% try hard. make your choice and try every business that comes up in your mind related to your passions. And if you sell a product or service, do it on TikTok ahah

What is the best $100 you recently spent? What and why?

I rarely spend money, I never feel any needs except for massages.
Omg I am a massage addict, it helps me to release stress and clear my mind.

What is one piece of software or a web service that helps you be productive?

I use “” , they help me to gather clients and money.
They have a “timer feature” that helps me to manage my time and improve my efficiency on each project I am working.

What is the one book that you recommend our community should read and why?

No Excuses: The Power of Self-Discipline by Brian Tracy
As I mentioned before, our greatest enemy is laziness.
Anyone who experienced a hard life is willing to work harder to achieve their dreams.

What is your favorite quote?

“life’s too short to cry not enough to try”
march of time, song by a metal group called Helloween

Key Learnings:

  • Update yourself, the world is constantly evolving
  • Be healthy, have a good balance between body and mind
  • Don’t be afraid of trying and failure
  • Fight your laziness with deadlines and track your achievements
  • Do it fast