Matt Evans is a financial consultant, real estate investor, and entrepreneur based in Palmdale, California. Raised in the Antelope Valley, he overcame financial setbacks to rebuild his family’s wealth, launching multiple successful businesses alongside his wife, Crystal Evans. As the CEO of Evans Family Consulting, Matt has worked with over 600 financial institutions, specializing in wealth management, estate planning, and real estate investments. His philanthropic efforts, including a widely recognized $150,000 gas giveaway, have cemented his legacy as a community leader.
What is your typical day, and how do you make it productive?
My days start early with a structured morning routine that includes prayer, exercise, and reviewing my daily goals. I focus on high-impact tasks in the morning, whether meeting with clients, analyzing investment opportunities, or strategizing with my team. Productivity comes from discipline and prioritization—if something doesn’t align with my long-term goals, I don’t waste time on it.
How do you bring ideas to life?
I believe in execution over perfection. When I have an idea, I don’t sit on it—I create a plan and take action. Whether it’s a new business venture or a community initiative, I surround myself with experts, test small, and scale fast. Ideas are worthless without action.
What’s one trend that excites you?
The rise of digital real estate and tokenization of assets. The way blockchain is disrupting traditional real estate investing excites me. The ability to fractionalize real estate investments is going to open doors for many people who previously couldn’t afford to invest.
What is one habit that helps you be productive?
I schedule everything. If it’s not on my calendar, it doesn’t exist. This helps me eliminate distractions and stay focused on what truly matters.
What advice would you give your younger self?
Be patient but relentless. The losses you experience are just setups for bigger wins. Focus on learning and building skills because that knowledge will pay dividends in the long run.
Tell us something you believe almost nobody agrees with you on?
I believe that failure is necessary for success. Too many people avoid risks because they fear failure, but I see it as a stepping stone. Every loss I’ve taken has made me sharper and more resilient.
What is the one thing you repeatedly do and recommend everyone else do?
Invest in yourself. Read, learn, and continuously improve. The more knowledge you have, the more valuable you become in any industry.
When you feel overwhelmed or unfocused, what do you do?
I step away from work and reset. A round of golf, a long drive, or quiet prayer helps me regain clarity and attack challenges with a fresh perspective.
What is one strategy that has helped you grow your business or advance in your career?
Building strong relationships. Business is built on trust, and people do business with those they know, like, and trust. I focus on long-term relationships over short-term gains.
What is one failure in your career, how did you overcome it, and what lessons did you take away from it?
Losing my family’s real estate portfolio during the 2007-2008 recession was my biggest setback. I overcame it by educating myself about finance, rebuilding from scratch, and applying what I learned to avoid making the same mistakes again. The lesson? Never put all your eggs in one basket, and always be prepared for economic downturns.
What is one business idea you’re willing to give away to our readers?
A mobile app that connects small businesses with short-term financing solutions in real-time. Many small businesses struggle with cash flow, and an easy-to-use platform could be a game changer.
What is one piece of software that helps you be productive? How do you use it?
Evernote. It’s my go-to for capturing ideas, organizing notes, and keeping track of important documents. Having everything in one place makes my workflow seamless.
Do you have a favorite book or podcast you’ve gotten a ton of value from and why?
“The 10X Rule” by Grant Cardone. It completely shifted my mindset on what’s possible and taught me the power of massive action.
What’s a movie or series you recently enjoyed and why?
I recently rewatched “The Pursuit of Happyness.” It’s a powerful reminder that resilience and perseverance can turn any situation around.
Key learnings
- Failure is not the end—it’s a setup for success. Matt’s journey from financial loss to rebuilding his empire highlights the importance of learning from setbacks.
- Execution matters more than ideas. Matt emphasizes action over perfection, proving that taking the first step is what sets successful people apart.
- Giving back is a core value. From rebuilding wealth to helping his community, Matt demonstrates that true success is measured not just by personal gain but by the impact one makes on others.