Michael Verbitsky is a Fort Lauderdale executive who focuses on the acquisition, management, and stabilization of senior housing facilities in the southern Florida region. As founder and CEO of Gold Standard of Care (GSC), he oversees a diversified portfolio of properties that range from nursing homes to assisted living. Michael Verbitsky’s approach emphasizes identifying underperforming assets and revitalizing properties in ways that attract additional efficiencies and increase revenue.
Mr. Verbitsky is committed to ensuring that seniors have access to affordable housing. His investments also extend to the multi-family sector. His background includes establishing and directing companies such as Wellscripts Pharmacy and a wellness clinic that provided HIV/AIDS patients with infusion therapy. In both cases, Mr. Verbitsky helped to serve local communities with products and services and resulted in achieving good results for those people and personal beneficial exits through strategic sales.
Michael Verbitsky has been a member in good standing with the global leadership community Young Presidents Organization since 2017. He values time spent with his family and plays tennis as a social activity that provides a cardiovascular workout.
What is your typical day, and how do you make it productive?
My day starts early with a structured morning routine—prayer or reflection, a workout, and reviewing my priorities for the day. Mornings are for high-level strategic thinking and decision-making, while afternoons are focused on meetings, team leadership, and operational execution. I maximize productivity by delegating effectively, minimizing distractions, and making data-driven decisions that align with long-term objectives.
How do you bring ideas to life?
I evaluate ideas through a practical lens, considering feasibility, impact, and long-term sustainability. Execution is key, so I surround myself with experts who help refine concepts and develop actionable plans. Once we have a roadmap, I focus on disciplined execution, measuring progress, and adapting as needed.
What’s one trend that excites you?
The shift toward patient-centered care and personalized medicine in healthcare is transformative. Technology is enabling better patient outcomes while also reducing inefficiencies in the system. Similarly, in real estate, the trend toward sustainable, mixed-use developments is reshaping communities in a way that benefits both investors and residents.
What is one habit that helps you be productive?
Prioritization. I operate by the principle that not all tasks are created equal. By focusing on the highest-impact activities and delegating or eliminating the rest, I maximize my effectiveness.
What advice would you give your younger self?
Be patient, stay disciplined, and focus on the long game. Success isn’t about chasing quick wins—it’s about consistency, integrity, and always adding value to others. Also, never underestimate the power of relationships—build them before you need them.
Tell us something you believe almost nobody agrees with you on?
The best business decisions are often made by following fundamental principles rather than chasing trends. Too many people get caught up in short-term thinking or the latest fad. I believe true success comes from discipline, sound financial stewardship, and sticking to time-tested values.
What is the one thing you repeatedly do and recommend everyone else do?
Make decisions based on long-term impact rather than short-term convenience. Whether in business, investments, or leadership, playing the long game always yields better results.
When you feel overwhelmed or unfocused, what do you do?
I step back, assess the situation, and realign with my core priorities. Often, I take a walk, exercise, or simply unplug for a bit to gain perspective. Keeping a strong support network is also essential.
What is one strategy that has helped you grow your business or advance in your career?
Leveraging relationships. The right people can open doors that hard work alone cannot. I invest in relationships with mentors, peers, and key stakeholders, ensuring that I’m surrounded by individuals who push me to be better and who share common values.
What is one failure in your career, how did you overcome it, and what lessons did you take away from it?
Early in my career, I underestimated the importance of aligning with the right partners. A deal went south because of a lack of shared vision. I learned to vet business relationships more thoroughly and to prioritize integrity over short-term financial gain.
What is one business idea you’re willing to give away to our readers?
A senior-focused, mixed-use healthcare and real estate development. The aging population is growing, and there’s a need for integrated communities that provide healthcare, housing, and lifestyle services all in one place.
What is one piece of software that helps you be productive? How do you use it?
HubSpot, a good CRM system—it helps streamline business operations, track interactions, and ensure that nothing falls through the cracks when managing relationships.
Do you have a favorite book or podcast you’ve gotten a ton of value from and why?
Book: No question, it’s the Old Testament Bible. It’s a true blueprint for our lives. In marriage, in raising kids, in business, and with the Boss of bosses in Heaven. Some great reads are self-continuous improvement books, there’s a ton on the market that are good.
Podcast: The Ben Shapiro Show—it provides sharp, data-driven analysis on key economic and business trends.
What’s a movie or series you recently enjoyed and why?
I recently rewatched The Pursuit of Happiness. It’s a great reminder that perseverance, hard work, and faith in your purpose can overcome even the toughest challenges.
Key learnings
- Success is built on discipline, integrity, and a long-term mindset.
- Prioritization and delegation are critical to productivity.
- Investing in relationships is just as important as financial investments.
- Failures are valuable lessons—choose business partners and deals wisely.
- The future of healthcare and real estate lies in innovation and patient-centric solutions.