Miroslaw Mioduszewski is an entrepreneur based out of Passaic, New Jersey. After graduating high school at sixteen, he attended the University of Buffalo, where he studied Business Administration with an emphasis in Marketing and Management Information Systems. Following graduation he accepted a position at a local marketing firm where he further enhanced his professional skill set.
Wanting to gain some independence, Miroslaw decided to invest in his own business venture. As the founder of an online marketing agency, he is committed to helping his clients grow through digital marketing techniques including; SEO, PPC, social media advertising, and website design and development. As an industry leader, Miroslaw and his team of professionals are primarily focused on start-up tech companies and are helping businesses thrive by creating meaningful online content.
Where did the idea for your career come from?
I’ve always had a passion for the technology space, so I knew I wanted to enter the landscape somehow. However, at the same time, I enjoy the creative side of business. I attended the University of Buffalo unsure of my career path until I ended up taking a marketing course that ultimately shifted my perspective. I know then that I would be able to combine my interest in technology and business by helping companies promote their products and services.
What does your typical day look like and how do you make it productive?
As the CEO of a digital marketing firm my role is very collaborative and client-facing. I spend the majority of my day interacting with clients while trying to understand their vision and goals. From there, I form a team that I believe would be best suited to bringing their ideas to life. Our job is to create comprehensive strategies that will garner loyal customers. We help our clients develop effective campaigns that are reflective of their branding and company image.
How do you bring ideas to life?
As I stated previously my role is very collaborative and I heavily rely on my colleagues on a daily basis. We work together to ensure the client is happy and the campaign produces positive results. Typically if I have a new idea for a project or strategy I will run it by the team before pitching it to the client. It’s important to confirm that we have the tools and resources needed to properly execute the idea before presenting it to the client. When it comes to marketing, there are a lot of moving pieces so I need to make sure that everyone is 100 percent on board.
What’s one trend that excites you?
I think that one of the most effective marketing trends is live streaming. I think that is a way to really connect with an online audience in a way we haven’t seen before. Individuals can sign on to the platform and ask questions directly. To me, it helps legitimize your business and creates a sense of community but also transparency.
What is one habit of yours that makes you more productive as an entrepreneur?
I firmly believe that a healthy body leads to a healthy mind. I am a very active person and I think that regular physical activity is an important part of looking after oneself. I also think that taking the time to go to the gym or walk outside is essential to improving your productivity.
What advice would you give your younger self?
I would tell my younger self to not spend so much time worrying about the future. The truth is, there will always be roadblocks. All you can do is learn how to navigate them and try to learn something from negative experiences.
Tell us something that’s true that almost nobody agrees with you on.
That it is okay to change your career at any age. So many of the companies that we serve have been founded by individuals who have made a major career shift. They decided to go with their idea and take the ultimate risk. It’s never too late to pursue your dreams.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
Make self reflection a daily habit. It’s important to recognize your weaknesses and do your best to overcome challenges.
What is one strategy that has helped you grow your business?
I’d have to say that our most effective strategy has been through Instagram. We often do Instagram lives and do our best to connect with potential customers on a daily basis.
What is one failure you had as an entrepreneur, and how did you overcome it?
Early on in my career I learnt the importance of working with the right people. It’s essential to have a comprehensive onboarding process to make sure that they will work well as a team. Education is important but attitude for me is the number one determining factor.
What is one business idea that you’re willing to give away to our readers?
This isn’t so much an idea but working in the technology space, I see a lot of companies struggling with consumer questions. I think that producing video product tutorials would be a great way to interact with consumers while also demonstrating how the product works.
What is the best $100 you recently spent? What and why?
I recently subscribed to a tech magazine. I think reading is essential to understand the latest industry trends.
What is one piece of software or a web service that helps you be productive?
We just recently started using Monday to organize our daily tasks.
What is the one book that you recommend our community should read and why?
Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years by Paul B. Caroll, it provides a really interesting take on what exactly is required to run a successful company.
What is your favorite quote?
“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” — Anthony Volodkin
- Make self reflection a daily habit
- It’s okay to change your career direction
- Don’t spend too much time worrying about the future
Steve (Stefan) Junge hails from Germany and helps with the day-to-day publishing of interviews on IdeaMensch. While he and Mario don’t share a favorite soccer club, their enthusiasm to help entrepreneurs is a shared passion.