Peter Szalontay 

CEO of DataMilk

Peter Szalontay, CEO of Datamilk, provides customers the fastest possible solution to improve the UX for both enterprise and mid-market ecomm companies. Utilizing a smart AI UX automation that produces results in one hour, not months like typical AB testing.

Where did the idea for DataMilk come from?

The idea came from the team. We were actually working on something else and decided we needed a pivot. The team realized that we can repurpose our technology to accomplish the current version of DataMilk. Funny enough after the team pitched this many of us realized this is exactly what we’ve been working on in the past so we had an advantage due to our prior experience.

What does your typical day look like and how do you make it productive?

My typical day is all about listening to feedback and studying data or ideas. My most important goal is to ensure that our existing customers are happy and prospering. I achieve this by knowing how things are going at all times.

How do you bring ideas to life?

DataMilk is a highly consensus driven democratic and flat organization. To bring anything to life we have to educate a larger group of people before the idea can stay to come to life. The education is always via writing – DataMilk only operates on written documentation – this ensures that all knowledge can easily scale across the company.

What’s one trend that excites you?

I’m really excited about the intersection of data and human behavior. So much humans do is still entirely unobserved. Machines offer us an incredible opportunity to become better at listening.

What is one habit of yours that makes you more productive as an entrepreneur?

Immediately writing down my thoughts is my productivity superpower. I don’t believe in ideas unless they are recorded.

What advice would you give your younger self?

Don’t worry so much about your personal success – you are less important than you think. Focus on collective success – the rising tide.

Tell us something that’s true that almost nobody agrees with you on.

You can identify a bug based on the splatter or creates on the windshield of a car.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Write write write.

What is one strategy that has helped you grow your business?

Aligning ourselves with the success of our customers – having a singular focus to earn them as much more money as possible because then they will be happy to work with us.

What is one failure you had as an entrepreneur, and how did you overcome it?

My previous business was totally derailed by covid. I did not overcome it but unfortunately had to abandon it. Can’t win ‘em all.

What is one business idea that you’re willing to give away to our readers?

ChainTix – is a Blockchain based ticketmaster that puts the power of ticket sales into the artists hands. Artists can finally control the terms and make money off of ticket resales!

What is the best $100 you recently spent? What and why?

A used guitar. Music is magic.

What is one piece of software or a web service that helps you be productive?

I’ll just share my daily stack:
Google Docs

What is the one book that you recommend our community should read and why?

One of my favorite books is called Gödel, Escher, Bach. I love it because of the mathematical depth but also because it highlights how science and arts have such great influence on each other.

What is your favorite quote?

Design is intelligence made visible.

Key Learnings:

  • Our goal is to build a better future of the internet where machines and humans work efficiently to create the best UX experience
  • Learn what works through trial and error and don’t give up. If there is a problem you see that needs a better solution, build from scratch, tear it down and build it again, keep going, rely on your team. Persistence and passion unlocks the doors to creativity and results
  • My goal is to surround myself with people so smart that they make me uncomfortable, take us on a joyful journey, and create financial prosperity for everyone involved from our customers, to our team, to company investors