Rick Garson – Founder of VX Entertainment

Never give up! Figure out how to overcome every obstacle and problem that is put in from of you.”

Rick Garson is a serial entrepreneur and a renowned leader in the entertainment industry, and he is the founder of the global entertainment firm and mixed reality gallery, VX Entertainment.

VX Entertainment is the first-ever studio/showroom with brand new and cutting-edge mixed reality technologies under one roof. VX Entertainment grants access to holograms, virtual reality, mixed reality/augmented reality, glasses-free 3D, motion capture, live streaming, 7D interactive experiences, gestural walls, and projection mapping. VX Entertainment, with Rick Garson and his all-star team at its helm, has helped to actualize Hollywood magic and use technology to elevate storytelling and production at live events. Event developers frequently turn to Rick and his team to satisfy their needs.

Formerly the CEO of Billboard, Rick Garson has established himself as a renowned industry leader time and time again. Rick has dozens of production credits under his belt, and he’s serviced Eastern and Western markets with high-quality content for several decades. Already, he’s produced groundbreaking events in 100+ nations, and he’s just getting started.

His credits include the Beijing Olympics Global Harmony Concerts Series, the Marriage of Excellence Global TV Special in Beijing, the Forbidden City Concert Series and “ATTRACTION,” a theatrical production in the Bird’s Nest, among others. Additionally, Rick Garson’s journey to create and produce the global “Show of Peace” took him all over the world: Italy, Qatar, Lebanon, Jordan, Egypt, and others, where world leaders invited him. He was also named the creative director for the 2022 Beijing winter Olympic Expo.

Based out of China, Rick Garson has immersed himself in the thriving city of Beijing since his relocation from the United States five years ago. He’s learned a great deal about Eastern culture, adventure travel, the Beijing Entertainment scene, and so much more!

Learn more about him and his endeavors by visiting RickGarson.com and VXEntertainment.cn.

Where did the idea for VX Entertainment come from?

VX Entertainment formed from new chapter in the entertainment industry. We not only create Award Winning content for the entertainment industry but all industries that need to take their company branding into the next century. We create immersive, interactive experiences using brand new technologies.

What does your typical day look like and how do you make it productive?

A typical day is the world of VX Entertainment is having numerus meetings, from entertainment, to health, education, automotive, real estate development to luxury goods to name of few. We haven’t officially opened yet, but I’ve never been this busy in my life with great team, we all share the same passion and vision to create world class company.

How do you bring ideas to life?

We all here at VX Entertainment live our life trying to make dreams become realities. Persistence is key, and we do not believe in the word no. An Award-Winning creative team to create and execute on client’s ideas and our own productions.

What’s one trend that really excites you?

It excites me when a client comes to our office and sees the things we have to offer. To watch their faces light up with excitement on the endless possibilities we can offer their project. The other trend is when they sign the contract.

What is one habit of yours that makes you more productive as an entrepreneur?

I never give up. I learned a long time ago to never accept the word no. I don’t understand the word no. I have had the highest highs and the lowest of lows in my career but the one thing I always remember is that being cordial and respectful to everyone will always get you further in life and your career.

What advice would you give your younger self?

Believe in yourself and your dreams. Never give up on your dreams. Your ideas will someday change the way people view things.

Tell us something that’s true that almost nobody agrees with you on?

I am always right!

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

I always love and respect others in the business unless they disrespect me, but even then you never know who your next client will be and when you will meet them again. This business is small and the great ones who are the most talented are even smaller group of people. Sometimes you just have to suck it up and move on The truth always rises to the top. Do things for passion not for money and then I believe the money will come.

What is one strategy that has helped you grow your business?

Never give up! Figure out how to overcome every obstacle and problem that is put in from of you.

What is one failure you had as an entrepreneur, and how did you overcome it?

Finding money from investors is easy…Finding money from the right people is very difficult. Finding someone who shares your same passion and vision is key. Always have other projects going at the same time. Being able to multi-task is a must.

What is one business idea that you’re willing to give away to our readers?

Creating the first ever Global awards Television special to be broadcasted and streamed live from China to over 100 countries. Las Vegas is the entertainment capital of the world, Hollywood is the Film Capital of the world, Silicon Valley is the internet capital of the World and now China is the digital entertainment capital of the world. The Chinese market in the digital world is growing like I have never seen before. Coincidentally, the name of the show is IDEA. International Digital Entertainment Awards. We are currently working on it.

What is the best $100 you recently spent? What and why?

Going to my Chinese Qi doctor (pressure point doctor). I go weekly its amazing!.

What is one piece of software or a web service that helps you be productive? How do you use it?

WeChat. Communication in this business is a must and we chat is so easy to access and get quick and efficient answers from both clients and workers. It’s a global app and our teams around the world use it all the time.

What is the one book that you recommend our community should read and why?

Art of War– Sun Tzu

Conflict is a part of life. “ If you know yourself and your enemy you will win”

What is your favorite quote?

“I speak to everyone in the same way, whether he is the garbage man or the president of the university.”
― Albert Einstein

“Success consists of going from failure to failure without loss of enthusiasm.”
– Winston Churchill


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