Sami Wunder is a leading international relationship and dating expert who specializes in working with ambitious, high-achieving women, helping them attract lasting romantic love.
As the CEO of a thriving 7-figure business, Sami currently serves a highly engaged, global clientele of over 80K followers across 55 countries. Her clients range from a Hollywood celebrity to UK TV stars to CEOs, bankers, lawyers, doctors, renowned authors, leading entrepreneurs, and more.
To date, Sami Wunder’s company has served over 18,000 clients and recorded over 1100+ client engagements and more than 900 committed relationships since 2016.
She’s a leading authority when it comes to dating and relationships and is a sought-after expert in the media, appearing regularly in the Business Insider, Forbes and Time magazines, Glamour, the Daily Mail, The Metro, Cosmopolitan, and many more.
She has also been invited often on BBC radio and Channel 5’s TV show, the Wright Stuff. Sami has an inspiring story of career transition, from being a trained Economist working in the international development sector, to becoming a love coach.
She has a Master’s degree in Public Policy from Germany’s top university, is a gold medalist in Economics, and has received several accolades and scholarships from the US Department of State during her graduate career.
Her core work philosophy is empowering ambitious women in their love lives who are looking to attract their soulmate, teaching high-value dating behaviors, feminine energy, and the importance of dating with boundaries and an empowered diva mindset.
Her services include online courses, group coaching programs, highly exclusive 1-2-1 coaching programs, and luxury retreats. Sami is wife to Chris and mother to two boys. She lives and work between Germany and the United Kingdom.
What is your typical day, and how do you make it productive?
I begin my day with a gratitude prayer before even stepping out of bed—it’s my way of setting an intentional tone. Then I hydrate with warm water, take five minutes to breathe deeply while soaking in the sunlight, and help my husband get the kids ready for school. After that, I enjoy a quiet coffee with a touch of coconut oil in our winter garden, watching the sunrise. My workday varies—some mornings begin with a long, inspired breakfast, while others dive straight into business, depending on my energy and needs. The key to productivity, for me, is clarity. I define my top priorities the night before, so I wake up with purpose. But I also believe productivity isn’t only about doing more—it’s about doing what matters, and sometimes that means resting when your body asks for it.
How do you bring ideas to life?
When inspiration strikes, I check in with my intuition—if it feels like a “yes” in my gut, I move forward. I start by documenting the idea, often using voice-to-text tech so I can quickly capture it in its raw form. From there, I outline the core concept and share it with my team for execution. It’s a combination of instinct, clarity, and the magic of delegation.
What’s one trend that excites you?
I’m genuinely excited about how artificial intelligence is accelerating our ability to work efficiently. As a dating and relationship coach for high-achieving women, I deeply believe in the irreplaceable value of human connection and intuition. But AI allows us to streamline information delivery, which means we can serve our clients faster and more effectively—without compromising the personal touch that defines our work.
What is one habit that helps you be productive?
The habit that serves me most is identifying my top priorities every evening for the next day. As a CEO, a million things compete for my attention, but realistically, I can only tackle a few. Sometimes that’s recording two YouTube videos; other days it’s simply writing one solid email. Productivity, for me, is less about quantity and more about doing the right things, deliberately.
What advice would you give your younger self?
Stop trying so hard to fit in. Your uniqueness is your greatest asset, not something to hide or reshape. The more you embrace who you truly are—quirks, contradictions, and all—the more aligned your life becomes. That’s how you attract the right people: your soulmate, your clients, your true friends. But choosing authenticity means accepting that not everyone will get you. That’s okay. The courage to be yourself also requires the courage to be misunderstood, or even disliked. It’s a small price to pay for the freedom and fulfillment that comes from living in alignment with your truth. Trying to belong everywhere only guarantees you’ll belong nowhere deeply.
Tell us something you believe almost nobody agrees with you on?
I believe softness and massive success not only can coexist—they’re actually a power duo. There’s a common narrative that to thrive in business, especially at a high level, you have to toughen up, close off, and build armor. But in my experience, keeping an open, playful, deeply feeling heart has been one of my greatest assets as the founder of a multi-eight-figure love coaching brand that serves clients across 90+ countries. People often assume I must be hardened or sharp-edged to operate at this scale—but when they meet me, they’re surprised by how warm and gentle I actually am. To me, emotional softness is not a liability—it’s a leadership superpower. And in the realm of dating and relationships, it’s the secret ingredient. You don’t have to shut down your heart to succeed. In fact, that open-heartedness might be exactly what sets you apart.
What is the one thing you repeatedly do and recommend everyone else do?
Ask yourself: Why am I doing this? It’s a simple question, but incredibly revealing. So many people—especially high-achievers—are constantly “doing” without ever stopping to reflect on whether those actions are aligned with what they truly want. In my work as a love and relationship coach, I see this all the time: women who’ve poured everything into their careers, only to realize they never paused to ask themselves if their personal life reflects their deeper desires. I recommend doing a self-check every three months—or even daily during tough times. Ask: Why am I here? What am I building? Is this still my path? These questions bring clarity, intentionality, and direction—not just in love, but in business, too. Otherwise, you risk waking up five years down a road you never meant to walk.
When you feel overwhelmed or unfocused, what do you do?
I stop trying to push through. Instead, I ask myself: What do I actually need right now? Sometimes the answer is rest. Sometimes it’s a walk, a break from screens, or even a good coffee to help me refocus. The key is to interrupt the cycle of forcing productivity and check in with myself. I’ve learned that pushing from a depleted state rarely leads to meaningful output. Tuning in and responding to my own needs always leads to a clearer, more aligned path forward.
What is one strategy that has helped you grow your business or advance in your career?
My biggest growth strategy has been choosing intimacy over volume. I’ve built a multi-million dollar brand with a relatively modest audience of around 200,000—because I focus on genuine, lasting relationships. I take time to connect with clients as real people, not metrics. That approach has led to word-of-mouth growth, high retention, and a sense of trust that’s impossible to replicate with pure scale. I’ve served over 18,000 clients, not because I cast the widest net, but because I built a deeply connected community.
What is one failure in your career, how did you overcome it, and what lessons did you take away from it?
Early on, I tried to outsource too much, too soon. I believed that delegating quickly would help me scale faster—but I handed off parts of my business before fully understanding them myself. The result was a period of disconnection and a few expensive missteps. I overcame it by taking a step back, reclaiming ownership of those areas, and learning the ropes firsthand. The lesson? Delegate from a place of mastery, not avoidance. Knowing the core of your business inside out makes you a more empowered leader—and helps you hire the right support at the right time.
What is one business idea you’re willing to give away to our readers?
Create a high-touch boutique service brand that prioritizes connection over scale. In a digital world obsessed with automation and numbers, there’s massive untapped power in intimacy. Whether it’s coaching, consulting, or even product-based business, there’s room for brands that build trust slowly, serve deeply, and foster community. Focus on a small, well-served audience and build from there. It’s less glamorous than going viral, but far more sustainable.
What is one piece of software that helps you be productive? How do you use it?
I rely heavily on Monday.com. It’s our team’s digital headquarters—we use it to delegate tasks, track project progress, and store shared documents. Having one centralized hub keeps everyone aligned, reduces mental clutter, and allows us to move quickly without losing the thread.
Do you have a favorite book or podcast you’ve gotten a ton of value from and why?
Podcast: Diary of a CEO offers rich, candid conversations about business, life, and leadership that consistently inspire reflection and growth.
Book: The Power of Now by Eckhart Tolle is a timeless guide for high achievers who need a reminder to return to presence. It’s grounding, clarifying, and gently confronts the overactive mind.
What’s a movie or series you recently enjoyed and why?
Beef on Netflix. It’s raw, unpredictable, and emotionally layered—exploring themes of rage, vulnerability, and identity in a way that’s both entertaining and surprisingly cathartic. A brilliant reminder that unresolved emotion always finds its way to the surface. Something I know all too well and observe with my clients as well in the field of love coaching.
Key learnings
- Intentional self-reflection—asking “Why am I doing this?”—is crucial for aligned decision-making in both business and love.
- Emotional softness is not a weakness in leadership; it can be a profound strength and differentiator.
- Productivity isn’t about doing more—it’s about knowing what actually matters and responding to your real needs.
- Deep relationships with clients often lead to more sustainable growth than wide, impersonal reach.
- Success and fulfillment often come from slowing down, staying present, and choosing depth over speed.