Shiv Gupta

Founder of Incrementors

Shiv Gupta started his journey in the digital marketing world at the age of 17. He has over 13 years experience as a marketer and currently specializes in SEO. Additionally, he has extensive experience in digital marketing strategy, customer relations, strategic planning, execution and promotions. He grabbed deep knowledge of the industry and was rewarded with 1st prize in many areas. He began his professional career as a small business owner. During that time he and his team had tremendous success in terms of marketing the business and developing field.

Shiv Gupta founded his company to provide the best marketing solution to struggling businesses with a goal to show exact tips, strategies, and techniques needed to get higher sales and conversions. He focuses on creating brand content that is conversational, engaging and adds value to people’s lives. Incrementors, and developed my own website. Incrementors is made up of two words Increment + Mentors, Increment meaning Increments to the sales, and Mentors are the people guiding you to increase your sales. At Incrementors, his goal is to keep the “connected customer” experience growing across the organization. He is an integrated marketing communications leader with a passion for building relationships between brands and customers through the combination of technology and communications. He has many specialities including digital strategy, social media strategy and community management. In his perception, business is all about fulfilling the needs of people and by the people. He is very enthusiastic about digital marketing and building connections with people to serve them. He enjoys helping the clients, The idea of collaborating with like-minded and more challenging people always pushed him to serve with even better results. The combination of his love for the dynamic Digital Marketing world and serving people in them, is what that struck him and he planned to start his business.

Though he began my professional career as a small business owner he and his team had tremendous success in terms of marketing the business and developing field. He is a positive thinker and for his company, he believes that,”Incrementors don’t give fluff or “high-level” advice. They just give insanely actionable advice that works.”

Where did the idea for Incrementors come from?

At just 17, I started my journey to the Digital Marketing world. For the initial three years, I worked as a freelancer. Together with that, I did my own research-based projects and grabbed deep knowledge of the industry. During that time I gained a lot of technical skills and market knowledge and unknowingly, I learned good client management skills. Later one of my First clients, Robe Noguria encouraged me to create my own digital marketing agency to serve people at a larger level and be a guide to my own team. There when I made up my mind to establish Incrementors.

What does your typical day look like and how do you make it productive?

My typical day is scheduled well in advance. My goal for every day is to make sure that I create a balance between my personal and my professional life. If I talk about work, my sole aim is to serve clients and make them happy. And, same I believe for the family, that its my prime responsibility to keep them happy.
On a typical day, In the morning, I spend several hours meditating and knowing the latest trends to update my marketing knowledge. Additionally, I am focusing on new business calls and following up with existing clients. I manage my current accounts consistently. That’s how I am able to maintain that long-term relationship with so many of them.
To strengthen my productivity, I ensure to learn at least one new insight to Digital Marketing and bring it to application. I always believe that for growth, one needs to keep updating his knowledge.

How do you bring ideas to life?

“Action”, I focus on goal setting and leverage my experience and the experience of those in my community and support system to take an idea from concept to creation. One thing, I desperately follow is the concept of “law of attraction” and applying the power of positivity to whatever I do. I strongly believe that to achieve something, all you need is “a belief” that it’s already yours. I have achieved a lot from this.

What’s one trend that excites you?

Artificial intelligence is being built into a lot of marketing now, and I find that exciting. There’s now a lot of deployment of AI in digital marketing to help automate some of those processes. It’s exciting but also a little scary in terms of how it may play out over time. Google has so much information about us that how they market to us when you really start to look at it, is extremely scary. Same with Facebook. Technology is always exciting, but it’s also a little concerning.

What is one habit of yours that makes you more productive as an entrepreneur?

Ultimately, it goes back to the same thing, which is to never put off for tomorrow what needs to be done today. That really is my basic philosophy. It keeps me updated and going forward.

What advice would you give your younger self?

I would tell myself to stay focused and keep it simple. I have always had a great focus on marketing. I knew what the expectation for me was and I went after it at a full run. Most of the time I have focussed on what the client needs and present the best way to get there. I believe when I was younger, I made many mistakes. With my expertise now, I am able to determine quickly what the best strategies are and put them into play. I have spent time researching best practices in many different fields and I use that to my advantage when presenting to clients.

Tell us something that’s true that almost nobody agrees with you on.

I see life literally as a “400 trillion to one chance to be born as a human being” miracle. It is not uncommon that people I meet during my solo travels tell me that they have never met anyone else with my energy. Most people are just ok with their lives or unhappy. It is really rare to meet people living their life to their fullest potential and actually being excited to live in this era of digital world and opportunities.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

As an entrepreneur, I never stop improving myself in my soft and hard skills. I recommend all entrepreneurs to always challenge themselves to take the next step, the next risk that will take them to the next level of their perceived success. There is always room for improvement in all areas of life and we should always remember to put some quality time aside and treat ourselves nicely like we are the most important people in our life. We are!

What is one strategy that has helped you grow your business?

As an SEO optimizer and digital marketer, I mainly provide full project management services. Sometimes I very selectively do private in-house SEO seminars (on demand) or give speeches about SEO and this has helped me grow my business. Sometimes I personally help my working communities to solve their problems. Other than this, My curiosity to learn new things and update my knowledge keeps my business in the growth pipeline.

What is one failure you had as an entrepreneur, and how did you overcome it?

Losing your best performing specialist in a moment when a new project enters and the company is just beginning to prosper. And the problem is not lacking resources, but in losing a valuable team member, a great specialist, an experienced employee and a good person.

In such a situation, professional business owners know it was their fault because they did not provide the employee with possible conditions for development and well-being. And due to that, the project is threatened. In my case, we parted in full agreement and understanding, but this event has taught me more than all my previous years of work. I learned how to manage and work with a team better.

Due to the excess of tasks and responsibilities, an important project failed for us. It is a lesson to me in the future, employee satisfaction is the most important for the better development of your business. To take care of it, it’s worth listening to your team and talking about their needs. Without it, you will not succeed.

What is one business idea that you’re willing to give away to our readers?

A new business idea that I am applying in my organization is new techniques to optimize blogs where I implement success stories of projects and responses of a few selected entrepreneurs. This helps me elevate my brand in other spheres of marketing that are not related directly to my actual business (SEO).

What is the best $100 you recently spent? What and why?

I have recently bought 10 more plants for our office. I am very satisfied with this purchase as plants in the workplace makes you feel more relaxed and focused. It is just good for everybody to be around something green.

What is one piece of software or a web service that helps you be productive?

I use SEMush. This is a real-time software that I use daily. It gives me the ability to see what my clients, as well as their competition, are doing in their field. It allows me to see the budget I have and from that information, I am able to determine the best course for my clients.

What is the one book that you recommend our community should read and why?

“The Monk who Sold his Ferrari” by Robin Sharma. This is one of my favourite books that teaches you many life lessons. For example, empty your cup so you can fill it with new ideas, you must open your own heart before you can touch other people’s hearts and many more.

What is your favorite quote?

My favourite quote is “Life is 10 percent what happens to you and ninety percent how you respond to it.” By Lou Holtz. With a positive attitude, anything is possible!

Key Learnings:

  • One of the best things I learned was that you can never give up on your dreams. Persevere, persist, and stay humble.
  • Stay focused on one thing until you’re really good at it and then build out from there.
  • Always improve your soft and hard skills in what you choose to do.
  • Invest in free or inexpensive tools that make your life easier and stress free. It’s worth it every single time. One example? Discord for quick communication between online communities!