University of Montana Professor and Author Jakki Mohr talks about the three acts of bringing to life an idea. Using analogies such as character development, plot development and resolution – she defines what it takes to validate an idea without having to fully execute it. Recorded at IdeaMensch Missoula.
About Jakki Mohr
Dr. Mohr is a Regents Professor, the Jeff and Martha Hamilton Distinguished Faculty Fellow and Professor of Marketing in the School of Business Administration at the University of Montana-Missoula. She received her Ph.D. in Marketing from the University of Wisconsin-Madison (1989). Prior to joining the University of Montana in the Fall of 1997, Dr. Mohr was an assistant professor at the University of Colorado, Boulder (1989-1997). Before beginning her academic career, she worked in Silicon Valley in the advertising area for both Hewlett Packard’s Personal Computer Group and TeleVideo Systems.
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