University of Montana Professor and Author Jakki Mohr talks about the three acts of bringing to life an idea. Using analogies such as character development, plot development and resolution – she defines what it takes to validate an idea without having to fully execute it. Recorded at IdeaMensch Missoula.
About Jakki Mohr
Dr. Mohr is a Regents Professor, the Jeff and Martha Hamilton Distinguished Faculty Fellow and Professor of Marketing in the School of Business Administration at the University of Montana-Missoula. She received her Ph.D. in Marketing from the University of Wisconsin-Madison (1989). Prior to joining the University of Montana in the Fall of 1997, Dr. Mohr was an assistant professor at the University of Colorado, Boulder (1989-1997). Before beginning her academic career, she worked in Silicon Valley in the advertising area for both Hewlett Packard’s Personal Computer Group and TeleVideo Systems.
To learn more read her IdeaMensch interview.