Tommy Jackson is the CEO and Director of Research and Development for Premier Brand Sciences, Inc. The company focuses on bringing healthy beverages to consumers through science-backed research and development.
Premier Brand Sciences, Inc. is headquartered in the beautiful and scenic city of Charlotte, North Carolina. Tommy leads a talented team of scientists, wellness professionals and market research experts who have spent many years researching nutrition and investigating how nutritional deficiencies can adversely affect the body. The data will then be used to formulate cutting-edge nutritional beverage formulas that offer solutions to the ever-growing health needs of consumers in the beverage and health and well-being industries.
Every nutritional beverage formulated by Premier Brand Sciences, Inc. is rigorously researched and tested for safety, shelf life, solubility, ingredient interactions, flavoring and masking, storage changes, formula and label preparation, as well as commercial production. In addition, they use a state-of-the-art hot fill beverage technology that prevents fungus and microbes from developing in bottles, and it also serves as a secondary function to preserve the taste and nutritional properties of the products. Their beverage brands follow strict principles and promise to include the following: eco-friendly packaging, clinically researched nutrients, great tasting natural flavors, naturally sweetened, 0 to low sugar and calories, micronutrient-rich minerals, tailored antioxidant-rich formulas, gluten-free ingredients and non-GMO ingredients.
Tommy is proud to be working with Premier Brand Sciences, Inc.’s clinical research partner, Debur Research Foundation, a world leader in clinical research data. Along with this inspiring work, he is also excited to announce that Premier Brand Sciences, Inc. will be partnering up with Rowland Hanson in a joint venture to launch a brand-new fitness and wellness water called ECOFIT H20 in the summer of 2021. Rowland Hanson, who most consider a marketing and branding genius, was hired by Bill Gates in the early days of Microsoft where he served as President of Corporate Communications. While there, Rowland created and executed the branding strategy of Microsoft Windows, the most popular Microsoft product, in which Rowland personally named. Everyone at Premier Brand Sciences, Inc. is thrilled to be partnering with Rowland, he is truly a marketing legend who understands the market positioning of new brands. Tommy considers Rowland to be one of his mentors and believes with his marketing and branding leadership, this joint venture has unlimited potential.
Tommy Jackson is committed to these exciting new ventures that lie ahead of him. The opportunity to launch a unique and disruptive new product that will have a huge impact on the beverage market while bringing high-quality ingredients to consumers that will no doubt have far-reaching positive impacts.
Where did the idea for Premier Brand Sciences, Inc. come from?
I have always had a passion for health and well-being. Over the years I have studied and under some of the best holistic doctors, nutrition researchers and scientists. I have gained valuable knowledge under these wellness mentors, knowledge that I would soon apply to my career as a wellness professional. One of the most important things that I have learned as a wellness professional is, we have one life and one body, so we should do everything in our power to take care of our bodies. We are not able to live to our full potential when our health is compromised, especially when we fail to put forth the effort into taking care of ourselves properly. Understanding how the body works is truly important. Knowing the role that nutrients play in restoring balance in the body is equally important. Finally, understanding that the true essence of good health stems from a cooperative effort of adequate nutrition, exercise, and rest can really determine the quality of life we want to live. These health principles are a driving force and play a key role in the work that we will do at Premier Brand Sciences.
What does your typical day look like and how do you make it productive?
I lead a talented team of scientists, wellness professionals and market research experts so there are numerous ones that I am collaborating with on a daily basis. It is easy to stay productive because I am staying busy, making decisions about product development, marketing, and many other areas.
How do you bring ideas to life?
I like data so ideas are another puzzle that needs solving. I like to gather all of the information first, then see where all of the pieces fit. For some people ideas take shape visually like a picture coming together. For me, it is more like solving an equation and once I have “solved for x” is when my idea has come to life and I have figured out how all of the pieces fit together.
What’s one trend that excites you?
With the pandemic causing gyms to close down, it has been inspiring to see people take their fitness routines into their own hands and get creative in order to keep going. It easily could have been an excuse to stop working out, but many did not let anything get in their way. I am happy to see that consumers are getting more hands-on.
What is one habit of yours that makes you more productive as an entrepreneur?
I like to make lists. It helps me to feel focused and helps me to prioritize. I have had this habit for decades, so it has become an integral part of my daily productivity.
What advice would you give your younger self?
Remember that nothing worth doing will be easy. I think when I was younger, I was more prone to discouragement. If I could go back and save myself from some of that I definitely would. Although those years definitely shaped me and made me stronger, so I am grateful for them at the same time.
Tell us something that’s true that almost nobody agrees with you on.
I promise that it is not that hard to give up sugar (added sugars). Yes, your body will rebel against you at first, but it gets easier and you eventually stop craving it.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
Show gratitude. It won’t necessarily help you in business, but I think that saying thank you can be overlooked in the business world as times, so we certainly need more of it.
What is one strategy that has helped you grow your business?
One thing we are doing right now is really getting the word out there and spreading awareness about our products and their benefits. Whatever platform you have available to you, be it your company website, emails, social media, press releases, or other online content, utilize it to get the word out there about your company or a new product launch. The bigger your online presence, the better.
What is one failure you had as an entrepreneur, and how did you overcome it?
I don’t know that I have had one failure that I can pinpoint but in general failure, or at least feelings of failure, are something that can plague us all at times. I think the way to overcome those feelings is to reflect on why you started. Give yourself the evidence for why you are doing a great job and why you should keep going. Convince yourself if needed. You’ll see that there is most likely more evidence to support the positives than those momentary negative feelings of failure which will help you to be able to move on and keep going.
What is one business idea that you’re willing to give away to our readers?
If you are someone that is skilled at web design/hosting at all, you could make your own business out of offering your services to small businesses. There are a lot of small businesses out there with websites that could really use some sprucing up. You could charge a large upfront fee to update and then a monthly maintenance fee.
What is the best $100 you recently spent? What and why?
I travel frequently for work, so I recently updated my roadside assistance for around $100 for the year. It is worth the peace of mind in case anything happens while I am on the road since it covers so many things.
What is one piece of software or a web service that helps you be productive?
Since I like to make lists, I use google keep because I can sync it to across all of my devices. I can add a note on one device and then view it from a different one later. It is helpful for so many different areas from work to making grocery lists.
What is the one book that you recommend our community should read and why?
The Classic Napoleon Hill Masterpiece THINK AND GROW RICH. It is one of those books that all businesspeople need to read. It is motivational and also makes you think.
What is your favorite quote?
Warren Buffett: “Someone is sitting in the shade today because someone planted a tree a long time ago.”
- Build a team of talented individuals. They will help you stay productive each day.
- Remember to show gratitude.
- Spread awareness about your business or product on whatever platforms you have available to you to help you generate new business.
Steve (Stefan) Junge hails from Germany and helps with the day-to-day publishing of interviews on IdeaMensch. While he and Mario don’t share a favorite soccer club, their enthusiasm to help entrepreneurs is a shared passion.