Walid Nasserdeen

Founder of W.N-Deen Advisory

Walid N. Nasserdeen leads in the finance and economics sectors of business. The 15 years of unparalleled experience that he has gained is priceless to the companies that contract him to streamline and outsource various operations of their supply chain. Walid specializes in forecasting the changes in business with a fair amount of certainty. That is why the clients Walid maintains see the worth of his work.

The professional experience Walid earned provides the necessary credibility to W.N-Deen Advisory – Walid’s private company that specializes in the planning and operations for start-ups and established companies. Walid applies expert analysis and strategy that spans different industries. He comprehends the operational needs of different businesses. Walid approaches companies with the purpose of improving efficiency to work at higher, elevated, and optimum levels.

Walid N. Nasserdeen has an awareness to discover ways for businesses to blaze trails. Walid’s thinking has recognition amongst the influential parties of the City of Long Beach. Both the Long Beach committees of Economic Development and the committee for Events Development are groups where Walid participates and leads the transformation of Long Beach to a vision that maintains prosperity for the businesses and people of that city.

Where did the idea for W.N.-Deen Advisory come from?

My years of consulting experience has proved that there are business methods that have yet to be formulated to effectively transform the internal and outsourced structural workings of companies and corporations.

While I was forecasting the possibilities of the corporate landscape I realized outsourcing and being an independent service provider provides the maximum value at little expense. What W. N-Deen Advisory did was form a new equilibrium that improves the B2B exchange in demand planning and forecasting to benefit both the customer and the consumer.

What does your typical day look like and how do you make it productive?

There is a necessity to have a formula to a productive work day. During the morning hours I maintain a specific routine. Then, from 10:00 AM to 2:00 PM and from 4:00 PM to 6:00 PM., work becomes my focus.

I have a steady productivity practice that prioritizes goals by 3’s. I set 3 goals a month, 3 goals a week, and 3 goals a day. Keeps focused and productive but also allows for a lot of free time giving strong balance between progress and patience.

How do you bring ideas to life?

Visualization practices strengthen defining the intention, goal, and the completed product or service. Then the execution roadmap gets formed in reverse with benchmark objectives that centralize and honor the original valued intent.

This is my self-developed method termed the CAP-Method:


What’s one trend that excites you?

The possibilities that are opening up freedom of work beyond boundaries and location, the collaborative landscape, modes of communication, and external contracting of expert independent service professionals to assist the exponentially expanding necessity of entrepreneurial businesses.

What is one habit of yours that makes you more productive as an entrepreneur?

Prioritizing goals and strategy while recognizing the patterns that occur through the working functions that arise with contractors, consumers, and companies.

Forecasting business trends demand a need to form a heightened ability to eliminate the noise of the world while taking note of the main trends shaping the industries and sectors that hire W. N-Deen Advisory.

What advice would you give your younger self?

When you look at your youth with the retrospection that comes with the maturity of adulthood there is always an appreciation for the fact that you are better than you think. I, and others, would say to our younger selves that it is important to take moments and see the greatness of the goals that you accomplish. Making that a practice transforms work into something extraordinary.

Tell us something that’s true that almost nobody agrees with you on.

Hedonism, applied to work and morality, particularly by a motivated and skilled person, grants a certain kind of approach to business that eases the effort of work to bring it to a flowing rhythm of accomplishing any task or goal that is presented – hurdles and breakthroughs both. The hedonistic approach removes the complications of working to drive efficiency and simplicity when needed most. It is free of process or pride. The work becomes fun.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Exploring the realms of learning to diversify the comprehension of knowledge applicable towards the efficacies produced through the simple ability to understand what your clients need. When I learn information that I have not yet learned then I find that I can better communicate with those I work with. Then I know that I can better innovate from the structure of framework contemporaneous to my contractual period.

What is one strategy that has helped you grow your business?

Rather than prioritizing the acquisition of customers I place the retention of current clients as an importance. The current relationships that a consultant or company has are valuable networking assets.

What is one failure you had as an entrepreneur, and how did you overcome it?

There was an instance where one company I made started to have financial problems. My site was hacked and crashed. As a result I had decided not to rebuild. The assets of that company are still in my title. I might make a decision to launch once again.

What is one business idea that you’re willing to give away to our readers?

Understand how to identify and define the true Measure and Metric of success. Find the relevance to your view achievement before investing time or money. Planning gets started when the sequence of goals are prepared prior to the work.

What is the best $100 you recently spent? What and why?

Dinner at Anqi, my favorite restaurant in OC, is worth the $100.00. The last time I was there was pre-covid. Having a relaxing, and satisfying dinner there as normalcy resumes was nice.

What is one piece of software or a web service that helps you be productive?

There is an industry forecast modeling program that operates as an electronic utility. It benefits me while formulating structural plans. It’s a software that I like to hold from competitors.

What is the one book that you recommend our community should read and why?

Extreme Ownership written by Jocko Willak should be a read that entrepreneurs add to their library because ownership and responsibility functionally improves processes, business, teams, and relationships. Skills applicable to work and life are in the pages of this book.

What is your favorite quote?

“To thine own self be true.” – Shakespeare

I like the quote because it teaches me that there is a complexity to the development of self. Subsequently, there is a realization towards truth.

Key Learnings:

  • Keep things simple. Simplification is Divine, but God is in the details.
  • Pareto Principle (80/20 rule)
  • Learn to organize and prioritize
  • Execution is Everything.
  • Be a Master of your Craft (simplification in theory but mastery in execution)