Starting a business is learning by doing. The beginning stage is crucial. Don’t be discouraged! What you seek will seeking you in the future.
Warisa Krairavee, a female entrepreneur and young passionate designer, is a founder of KAYYSA, which is a contemporary genuine leather brand based in Bangkok, Thailand. Her brand’s foundation is based on our motto – to empowering women to just GO FOR IT. Incorporated contemporary design, supreme quality craftsmanship, and usability-aesthetics, KAYYSA creates a perfect blend of masculinity and beauty art piece. Like the motto, the silhouette is a confident woman who is capable of anything.
Warisa is the eldest among four daughters. She believes that it is her role to be a role model of her sisters. She always wants to motivate her sisters (and any girls) to exceed what they believe they are capable of. After graduated from Accountancy Chulalongkorn University, Thailand, Warisa started working as a banker and redirect her path to Singapore and become flight stewardess of Singapore Airlines. Seeing the world through flying inspired her to build her company with a global vision. She went back to Thailand and start her business. Currently, she is working with influencers from all over the world to promote the brand, motto and continue to empower women.
Where did the idea for your company come from?
I always dreamt of being an entrepreneur since I was young. Fashion industry especially leather goods is one of the industry that I am interested and I also want to empowering women at the same time. These two factors tie together become the idea of KAYYSA.
What does your typical day look like and how do you make it productive?
Normally, I start my day early in order to get the most productive during day-time and rest well after work. I would start with following the to-do list I created yesterday evening. So that I don’t need to think or remind myself what I need to do first. The to-do list must already prioritize the major, and minor works. In addition, in order to get myself ready with changes and globalization, I would spare sometimes during the day to read and update world trends and news.
How do you bring ideas to life?
When I have an idea, I imagine how does it work and what are the consequences. After I got a clear picture in my mind, I would write it on a piece of paper including objective, planning, and timing. I discuss the details with my partner to find the best way to implement. The key is I don’t wait. At least, if the actual idea has to wait for certain reasons, I still got my back up plan ready to launch.
What’s one trend that excites you?
Cryptocurrency is one of the global trends that excite me the most. Imagine customers from all over the world are no longer using the formal currencies to pay for goods and services. As an e-commerce business, I am so eager to know how I can implement my business in this global trends in the future.
What is one habit of yours that makes you more productive as an entrepreneur?
Prioritize the works. As an entrepreneur, there are so many tasks to do during the day. In order to make the most of my time, I need to prioritize my work. Anything I cannot do by myself, I will outsource to the third party. This way I can save my time and energy to invest in more effective benefits for my business.
What advice would you give your younger self?
I would tell myself to practice speaking in public, body language, posture and learn to get comfortable with it. I grew up and realized that the people with high skill of public speaking get so many attractions and PR which are important to create public awareness especially with a start-up.
Tell us something that’s true that almost nobody agrees with you on.
Be obsessed with what you are doing. I believe that passion alone is not enough to make a sustainable business. However, obsession and make it become a part of your life will drive more energy and creativity to your business, and eventually, drive to succeed.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
Every day, I keep thinking how to improve my business, start to plan and do it. I recommend everyone who wants to starts a business doing this.
What is one strategy that has helped you grow your business?
As a brand, I am trying to expand the channels by using various e-commerce sites as well as using influencers to seeding the awareness.
What is one failure you had as an entrepreneur, and how did you overcome it?
Nowadays, we can easily sell our products all over the world. The problem is the customer groups become too broad. I can hardly focus on the potential customers. I overcome it by using focus group ads tools and adjust the ads to blend in with the different cultures of customers. Facebook ads and Google AdWords are the easiest way to do it.
What is one business idea that you’re willing to give away to our readers?
On-demand vehicle service for disabled, elderly and people with special needs. Aging society has approached in several countries around the world. The elderly and disables population are increasing. This service will fulfill their needs.
What is the best $100 you recently spent? What and why?
I spent $100 last week on an air ticket to Singapore. I was meeting with so many vendors and customers. I talked to them getting many compliments and suggestions to improve my business and products. It is always good to listen to the feedback from other people. The experiences I got from this trip is much worth than $100.
What is one piece of software or a web service that helps you be productive? How do you use it?
Google keep is a must have. It is simple and easy to use yet so effective. I use it every day to make my do-to lists. I saved a lot of my time and energy. I recommend everyone to try it.
What is the one book that you recommend our community should read and why?
When I start my business, I have read several books but the book that helps me create my brand the most is “How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity” by Fiona Humberstone. This book is a practical way to create a brand from scratch. The topics covered everything from color, letter to the logo. It is a must have for the beginner who wants to style the brand on your own.
What is your favorite quote?
JUST GO FOR IT. I went out of my comfort zone to start a business with this quote in my mind. This quote becomes the motto of my brand. I find that every success has the first step to overcome. We just need to go for it first, learn and pick up along the way.
- Prioritize the works: do the most important thing first and get other task done later. If the third party can do it more efficient, hire them to do it for you and invest your time in something more important.
- It always has trials and errors: starting a business is learning by doing. The beginning stage is crucial. Don’t be discouraged! What you seek will seeking you in the future.
- Don’t forget to grab “How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity” by Fiona Humberstone, the instant brand identity in your hand.
Mario Schulzke is the Founder of ideamensch, which he started a decade ago to learn from entrepreneurs and give them a platform for their ideas.