Five Questions with Björn Winkler

Bjorn Winkler

Who are you and what do you do?

I am Björn Winkler from Plettenberg Germany. I’m the CEO of 4VALLEYTECH which was founded in January 2010.

From there on, we are solving everyday problems for several companies by writing individual software, which helps people to organize their daily work in a better manner.

In our office, we also train people in various topics, such as SQL-Server, MS-Office or soft skills as well and many more.

How do you bring ideas to life?

Watching people as they try to get things done, to put all these together in order to get an abstract point of view is the key to find a universal solution in terms of software development I think.

Whenever I think I’ve found such a solution I can’t wait to tell my business partners. Empowered by their “Ok,” we all are all very engaged to develop the solution in order to see a lot of happy customer faces.

But this isn’t the end of the process… Never expecting an idea of the customers themselves, I’m thinking about the solutions-solution, which means thinking of new available benefits, which weren’t available before.

…and then it starts all over again…

What is the one book that you recommend our community should read and why?

Honestly I don’t read that much… except Code-Cookbooks or something like that.

But there is one book indeed which impressed me very much… “[amazon_link id=”0195014766″ target=”_blank” container=”” container_class=”” ]The Art of War[/amazon_link]” by Sunzi. I think it’s a very good guide regardless your current position.

“If you know yourself and your enemy, you will win 100% of the time. If you know yourself but not your enemy, you will win 50% of the time. And if, you don’t know yourself or your enemy, you will lose a hundred percent.”

…simply true.

What is one piece of advice that you’d like to give?

“Not give up too quickly”… It isn’t always the story from going to bed and noticing the million clicks on your website the next morning.

Don’t trust everyone at once, choose the right partners, prefer a few good ones over many poor ones.

What is one idea that you’re going to bring to life in 2012?

I am going to build a distribution network for my KPI-Tool 4VALLEYTECH Digits, which is ready to be released.

First here in Germany, and then maybe in 2013 in America.